| 授業名 | Introduction to BBA（Business Economics） |
|---|---|
| Course Title | Introduction to BBA（Business Economics） |
| 担当教員 Instructor Name | Dongyu Guo |
| コード Couse Code | NUC213_N22B |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目200系 / Specialized Subject 200 |
| 学位 Degree | BSc |
| 開講情報 Terms / Location | 2022 UG Nisshin Term4 |
授業の概要 Course Overview
Mission Statementとの関係性 / Connection to our Mission Statement
Aligning with the NUCB’s mission statement, this course assists students to foster a "frontier spirit” and enables them to solve economic and business problems in a global society.
授業の目的（意義） / Importance of this course
This is an introductory business economics course. Business economics studies economic concepts and techniques relevant to business decision-making.
到達目標 / Achievement Goal
It offers analytical tools for sound business decision-making. This course provides an essential toolkit in economics and business.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
受講後得られる具体的スキルや知識 Learning Outcomes
If students complete the course successfully, they should be able to
o apply economic tools to analyze real-world business decision problems,
o design competition strategy under different market structures,
o understand the importance of incentive and strategy in business decision-making.
o apply economic tools to analyze real-world business decision problems,
o design competition strategy under different market structures,
o understand the importance of incentive and strategy in business decision-making.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 70 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 30 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
o Each day students need 1 hour to review each lecture.
o Students need 0.5 hours to prepare the case.
o As this course is mainly instructed via the traditional teaching method, the first 20 minutes of each lecture from Day 2 onwards are devoted to students’ questions regarding the previous day’s content.
o Students are encouraged to use the library to prepare and review the course.
o Students need 0.5 hours to prepare the case.
o As this course is mainly instructed via the traditional teaching method, the first 20 minutes of each lecture from Day 2 onwards are devoted to students’ questions regarding the previous day’s content.
o Students are encouraged to use the library to prepare and review the course.
授業スケジュール Course Schedule
第1日（Day1）
Topic 0: Introduction to this courseTopic 1: Introduction to economics
Topic 2: Optimal decisions using marginal analysis
第2日（Day2）
Topic 3: Consumers’ decisions within a budget constraintTopic 4: Demand and supply
第3日（Day3）
TutorialTopic 4: Demand and supply (cont.)
Topic 5: Perfect competition and monopoly
●使用するケース
Original case 1第4日（Day4）
TutorialTopic 6: Basic concepts of game theory
●使用するケース
Original case 2第5日（Day5）
TutorialTopic 7.1: Oligopoly: Quantity competition
●使用するケース
Original case 3第6日（Day6）
TutorialTopic 7.2: Oligopoly: Price competition
第7日（Day7）
Topic 8: AuctionTopic 9: Basic concepts of macroeconomics
Summary of the course
Tutorial
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
o Grading of class contribution is based on RELEVANCE, QUALITY and FREQUENCY.
o The preparation reports will be graded by the comprehensiveness and depth of arguments. The requirements will be announced in the first lecture.
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 40 % |
| クラス貢献度合計 Class Contribution Total | 40 % |
| 予習レポート Preparation Report | 30 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 30 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
o The grading system is in line with NUCB Grading Policy.o Grading of class contribution is based on RELEVANCE, QUALITY and FREQUENCY.
o The preparation reports will be graded by the comprehensiveness and depth of arguments. The requirements will be announced in the first lecture.
教科書 Textbook
- William F. Samuelson and Stephen G. Marks「Managerial Economics (8th Edition) (NOT necessary for the course)」Wiley（2014）9781118808948
参考文献・資料 Additional Readings and Resource
o Lecture slides, cases, and other reading materials will be distributed.
o The textbook only serves as a reference.
o The textbook only serves as a reference.
授業調査に対するコメント Comment on Course Evaluation
The contents are modified based on the concerns raised last year.
担当教員のプロフィール About the Instructor
Dongyu Guo received a Ph.D. in economics from the Humboldt University of Berlin (HU), and an M.Sc. in statistics from the London School of Economics and Political Science (LSE).
Her research interests lie primarily in the fields of industrial organization, competition policy, regulation, and, more broadly, applied microeconomic theory. She has published in the main international economics journals in her research field (International Journal of Industrial Organization, etc.), as well as in general interest economics journals (such as European Economic Review).
（実務経験 Work experience）
Prior to joining NUCB Business School in 2020, she was a Research Fellow for the Chair of Microeconomics and International Economics at the University of Duisburg-Essen, Germany.
Refereed Articles
- (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
- (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
- (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
- (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19