シラバス Syllabus

授業名 Introduction to BBA(Economics)
Course Title Introduction to BBA(Economics)
担当教員 Instructor Name Dongyu Guo
コード Couse Code NUC124_N21A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門専門科目200系 / Specialized Subject 200
学位 Degree BSc
開講情報 Terms / Location 2021 UG Nisshin Term1

授業の概要 Course Overview


This course assists students to foster a "Frontier Spirit", and enables them to solve economic and business problems in a global society.
The primary focus of this course is microeconomics. Microeconomics studies the behaviour of individuals and firms and the impact of their decisions on the allocation of scarce resources. This course aims to provide students with the basic understanding of the main concepts of microeconomics and their applications. This course is suitable for students who plan to engage themselves in more microeconomics oriented courses.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG4 Effective Communication
LG5 Business Perspectives (BSc)

受講後得られる具体的スキルや知識 Learning Outcomes


If students complete the course successfully, they should be able to
o understand and apply the main microeconomic concepts and principles to current economic issues,
o analyze different types of market structures and understand market failures incurred because of imperfect competition,
o explain and predict how supply and demand affect prices in theory and practice.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 80 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 20 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

o Every no-case-week students need 0.5 hour to prepare each lecture in advance and at least 2.5 hours to review each lecture. Every case-week students need at least 2 hours to prepare the case.
o Students are encouraged to solve the assigned problem sets by themselves.
o The first 20 minutes of each lecture from Week 2 onwards are devoted to students’ questions regarding the previous week’s content.
o Students are encouraged to use the library to prepare and review the course.
o There are three tutorials in Week 3, 4, and 6 respectively.
o The solutions to the final exam are provided on Google Classroom after the final exam.
o Students are encouraged to use the library to prepare and review the course.

授業スケジュール Course Schedule

第1日(Day1)

o Introduction to this course
o Introduction to economic decision making
o Optimal decisions using marginal analysis

第2日(Day2)

o Demand analysis and optimal pricing

第3日(Day3)

o Tutorial 1
o Production

第4日(Day4)

o Cost analysis
o Tutorial 2

第5日(Day5)

o Case 1
o Perfect competition

●使用するケース
Original case 1: Short-Run Equilibrium vs. Long-Run Equilibrium
Disclaimer: The case is not finalized yet, it might be varied.

第6日(Day6)

o Monopoly
o Tutorial 3

第7日(Day7)

o Case 2
o GDP
o Summary of the course

●使用するケース
Original case 2: Is competition always good?

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
講師用内規準拠 Method of Assessment Weights
予習レポート Preparation Report 20 %
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
ケース試験 Case Exam 0 %
参加者による相互評価 Peer Assessment 0 %
シミュレーション成績 Simulation 0 %
小テスト Quizzes / Tests 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 40 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Students are asked to speak in a propositive manner during the class and acquire a thorough understanding of the discussion.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • William F. Samuelson and Stephen G. Marks「Managerial Economics (8th Edition) 」Wiley(2014)9781118808948

参考文献・資料 Additional Readings and Resource

Lecture slides, cases, tutorial questions, and other reading materials will be distributed.
The textbook only serves as a reference.

授業調査に対するコメント Comment on Course Evaluation

The contents are modified based on the concerns raised last year.

担当教員のプロフィール About the Instructor 


Dongyu Guo received her Ph.D. in Economics at Humboldt University of Berlin and her M.Sc. in Statistics (research) at London School of Economics and Political Science. Her research interests lie primarily in the fields of industrial organization, competition policy, regulation and, more broadly, applied microeconomic theory.

(実務経験 Work experience)


Prior to joining NUCB, she worked as Research Fellow at the Chair of Microeconomics and International Economics at University of Duisburg-Essen, Germany.

Refereed Articles

  • (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
  • (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
  • (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
  • (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19






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