シラバス Syllabus

授業名 BUSINESS DISCUSSION
Course Title BUSINESS DISCUSSION
担当教員 Instructor Name Anthony Townley
コード Couse Code NUC105_N22B
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門専門科目200系 / Specialized Subject 200
学位 Degree BSc
開講情報 Terms / Location 2022 UG Nisshin Term3

授業の概要 Course Overview


The "Case Method" is the principal learning methodology used at NUCB. Case method is a learning methodology built on learning by doing and which aims to prepare students for strategic decision-making in companies through the practice of real situations. Case method promotes increased content knowledge and critical thinking as well as positive attitudes towards learning as a critical part of the Frontier Spirit at NUCB.
This course is focused on improving business speaking skills by using case method. Case studies are valuable learning tools. They provide the opportunity to identify and analyze issues and offer solutions in different business sectors and different types of organizations. Each week deals with an original case study text, exercises to develop understanding and communication of business tools and strategy, a step-by-step approach to case study analysis, as well as role plays.
Working on case studies will enable you to practice and experience business discussion in an academic setting before working in real business.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG7 International Perspectives (BA)

受講後得られる具体的スキルや知識 Learning Outcomes


You should be able to develop your analytical skills, critical and strategic thinking, understanding of business practices, and business communication skills. Students should also enhance their ability to use and select the correct tool for business communication at the right time.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 80 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

Case readings are assigned for each class. Students are expected to commit at least three (3) hours to carefully read the assigned material before classes and prepare to offer meaningful questions and discussion during class. Students should come to class with questions and comments already prepared in order to be best prepared to positively contribute. In addition, students should be ready to explain their ideas, and listen and respond to the ideas of others both during group work and class discussions.

授業スケジュール Course Schedule

第1日(Day1)

Initiating World’s Biggest Joint Marketing Project
世界最大の共同=協働マーケティングを立ち上げる

●使用するケース
Intel Corporation
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation and Infrastructure
SDG 12: Responsible Consumption and Production

第2日(Day2)

Creating Value and Making a Difference
新しい価値を創造し変化をもたらす

●使用するケース
Coca Cola Corporation
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation and Infrastructure
SDG 12: Responsible Consumption and Production

第3日(Day3)

Changing a Big Company with Management of Technology
技術経営で大企業に変革を起こす

●使用するケース
Sapporo Beer Company
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation and Infrastructure
SDG 12: Responsible Consumption and Production

第4日(Day4)

Developing New Business in Emerging Markets
新興国の開拓者

●使用するケース
Toshiba Corporation
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation and Infrastructure
SDG 12: Responsible Consumption and Production

第5日(Day5)

Enhancing Global Brand Communication
ローバルブランドコミュニケーションの向上

●使用するケース
Shiseido Company
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation and Infrastructure
SDG 12: Responsible Consumption and Production

第6日(Day6)

Reviving a Leading Brand
時代をリードするブランドの再生

●使用するケース
Muji
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation and Infrastructure
SDG 12: Responsible Consumption and Production

第7日(Day7)

Competing with Big Companies by Establishing a Regional Brand
地域密着ブランドで全国ブランドに対抗する

●使用するケース
Meigetsudo, Fukuoka
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation and Infrastructure
SDG 12: Responsible Consumption and Production

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 60 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 20 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

60% of the course grade is awarded for "Class Contribution", so students should be ready to explain their ideas, and listen and respond to the ideas of others both during group work and class discussions for each of the 5 cases - 12% of the Class Contribution grade will be awarded for each case. Active learning requires that each student be ready to articulate and support his or her own ideas during class discussion. You will also be required to write a 1 page preparation report for each case of the 5 cases (20%).

Students will also participate in a Peer Assessment of a Formal Presentation in the final week of the course (20%).

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Ryan Smithers「Global leadership: case studies of business leaders in Japan (2nd Edition)」Kinseido(2020)978-4-7647-4154-6

参考文献・資料 Additional Readings and Resource

Additional teaching and learning resources will be distributed on Google Classroom.

授業調査に対するコメント Comment on Course Evaluation

N/A

担当教員のプロフィール About the Instructor 


Anthony Townley completed his Master (MA) and Doctoral (PhD) degrees in Applied Linguistics at Macquarie University (Sydney, Australia). Anthony previously completed a Bachelor of Laws (LLB) at Queensland University of Technology (Brisbane, Australia) and a Bachelor of Arts in Modern Asian Studies (BA) at Griffith University (Brisbane, Australia).

Anthony has accumulated 25 years of varied professional work experience, most recently as the Director of Academic Writing at at Koç University in Istanbul. He has also worked as a commercial lawyer in Sydney and as an English language instructor, in a variety of teaching and administrative roles in Australia, Turkey and Japan. His special teaching areas include: English for Specific Purposes (ESP), Academic Writing, Legal Writing and English as a Foreign Language (EFL) and he is currently undertaking sociolinguistic research of legal/business discourse practices in Japan.

(実務経験 Work experience)


Professor, Nagoya University of Commerce and Business (2018 - present).

Director of Academic Writing Program, Koç University, Istanbul (2015 – 2017)

Academic Writing & Legal Writing Instructor, Koç University, Istanbul (2009 – 2017).

Academic Writing Consultant, Open Society Foundation, New York (2008 - 2017).

In-House Commercial Lawyer, TeleResources Engineering, Sydney (2006 – 2008).

EFL Language Instructor, Morioka English Academy, Iwate Japan (2002 – 2004).

Commercial Lawyer, Corrs, Chambers, Westgarth, Sydney (2000 – 2002).










Refereed Articles

  • (2022) The Use of a Multi-Perspectival Research Model for a Discourse Study of M&A Commercial Law Practice. Journal of Applied Linguistics and Language Research 9(1): 2376-760X
  • (2022) The use of discourse expertise to control the provision of legal services and establish discursive hegemony in commercial law practice: a case study from Europe. International Journal of Legal Discourse 2364-883X
  • (2021) The Use of Discourse Maps to Teach Contract Negotiation Communicative Practices. Business and Professional Communication Quarterly 84(1): 2329-4906
  • (2021) The intertextual nature of embedded email communication for contract negotiation activities. Text & Talk. An Interdisciplinary Journal of Language, Discourse & Communication Studies 41(4): 1860-7330
  • (2019) A pivotal interactional role to oversee contract negotiation activity: Insights into a key interdisciplinary legal-business practice. Discourse & Communication 17504813

Refereed Proceedings

  • (2019). It Doesn’t Always Pay to be Polite in Business: the Discourse Realities of Facework and Im/politeness Discourse Strategies in Contract Negotiation using Email Communication. Proceedings of the Third JALT Business Communication SIG Conference .It doesn’t always pay to be polite in business: the discourse realities of facework and im/politeness discourse strategies in contract negotiation using email communication. 1. 2. Toyo University, Tokyo






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