| 授業名 | INTRODUCTION TO GLOBAL STRATEGY OF JAPANESE ENTERPRISES |
|---|---|
| Course Title | INTRODUCTION TO GLOBAL STRATEGY OF JAPANESE ENTERPRISES 【100%Case method/Participant-centered learning】 |
| 担当教員 Instructor Name | 加藤 和彦（Kazuhiko Kato） |
| コード Couse Code | NUC041_N18A |
| 授業形態 Class Type | |
| 単位 Credits | |
| 言語 Language | EN |
| 学位 Degree | BSc |
| 開講情報 Terms / Location | 2018 UG Nisshin Spring |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
授業の目的（意義） / Importance of this course
In recent years, it is said that the presence of Japanese enterprises is decreasing gradually. Still, there are many things to learn from strategies of Japanese enterprises. In particular, many suggestions can be obtained from global business strategies of Japanese companies. The main purpose of this course is to understand how Japanese companies have built and implemented global strategies through the 100% case method discussions with classmates.
Students could face the 6 cases of Japanese enterprises in the course. Specifically, Toyota, Komatsu, Shiseido, Rakuten, UNIQLO(Fast retailing), and Kyocera(Kazuo Inamori). As you know, every enterprise is so-called a representative company in Japan and intentionally working on global strategies. Although we deal only with Japanese companies in the course, we focus on diversity for these types of business. In addition, all cases are delivered from Harvard Business School.
The course consists of three parts. Firstly as Season A, students will work on the history of the 6 enterprises and comparison with the industries of their home countries. Secondly as Season B, they will be tackling to analyze 6 cases. Finally at the Season C, they will think about ideas to create new startup business plan in Japan in their respective industries. Consequently, students will be able to develop their knowledge level step by step.
Shall we study about global business strategy of Japanese enterprises and discuss new business idea for doing business in Japan! Please enjoy study and have fun!
●Target students
Foreign students who want to learn global business strategies of Japanese companies and get the job in Japan in the future
Japanese students who want to know global business strategies of Japanese companies from non-Japanese point of view
Students could face the 6 cases of Japanese enterprises in the course. Specifically, Toyota, Komatsu, Shiseido, Rakuten, UNIQLO(Fast retailing), and Kyocera(Kazuo Inamori). As you know, every enterprise is so-called a representative company in Japan and intentionally working on global strategies. Although we deal only with Japanese companies in the course, we focus on diversity for these types of business. In addition, all cases are delivered from Harvard Business School.
The course consists of three parts. Firstly as Season A, students will work on the history of the 6 enterprises and comparison with the industries of their home countries. Secondly as Season B, they will be tackling to analyze 6 cases. Finally at the Season C, they will think about ideas to create new startup business plan in Japan in their respective industries. Consequently, students will be able to develop their knowledge level step by step.
Shall we study about global business strategy of Japanese enterprises and discuss new business idea for doing business in Japan! Please enjoy study and have fun!
●Target students
Foreign students who want to learn global business strategies of Japanese companies and get the job in Japan in the future
Japanese students who want to know global business strategies of Japanese companies from non-Japanese point of view
到達目標 / Achievement Goal
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
受講後得られる具体的スキルや知識 Learning Outcomes
As per participants centered learning, classes are delivered on 100% case methods and active learning style. Please be advised that students participate in each class session actively. e.g. raising your hands voluntarily and mentioning your opinions logically. In addition, there are many opportunities to make presentation about company profiles and industry comparison including 6 cases. Students are highly recommended to well prepare making presentation to answer case questions successfully. Finally, students are expected to create new startup business idea based on each enterprise and/or industry.
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 10 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 90 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
All students are required to read each case and make written pre-assignments for at least 2 hours to prepare class session. Pre-assignment must be submitted before starting class. Late submission will be deducted.
Practicing for the individual presentation is essential for achieving good performance. So students had better practice the presentation before class sessions at on and off campus e.g.Information Center (Library). Students are required to submit presentation slides before the class of their session on a data base. Late submission will be deducted.
The results of each presentation (e.g. ranking) could be disclosed during class. Accordingly, students will be able to get the information about interim results of their score.
Note: This course will proceed with active learning with 100% case method. It is not a general lecture style. There is no lecture from the professor. In the class, students are required to have sufficient preparatory assignments, presentations and discussions, and the grade is determined by the degree of contribution to the class. Above all, active participation attitude is essential.
In addition, it is forbidden to use smartphones and PCs without permission in class. If you do not follow this, you will not be allowed to attend the following weeks.
Practicing for the individual presentation is essential for achieving good performance. So students had better practice the presentation before class sessions at on and off campus e.g.Information Center (Library). Students are required to submit presentation slides before the class of their session on a data base. Late submission will be deducted.
The results of each presentation (e.g. ranking) could be disclosed during class. Accordingly, students will be able to get the information about interim results of their score.
Note: This course will proceed with active learning with 100% case method. It is not a general lecture style. There is no lecture from the professor. In the class, students are required to have sufficient preparatory assignments, presentations and discussions, and the grade is determined by the degree of contribution to the class. Above all, active participation attitude is essential.
In addition, it is forbidden to use smartphones and PCs without permission in class. If you do not follow this, you will not be allowed to attend the following weeks.
授業スケジュール Course Schedule
As per participants centered learning, classes are delivered on 100% case methods and active learning style.
All 14 weeks class contents are as follows,
Week 1: Introduction Course Guidance
Week 2: < Lecture/Season A> Japan's industry history and company profiles
Week 3: Presentation ①Case Toyota ②Case Komatsu
Week 4: Presentation ③Case Shiseido ④Case Fast Retailing
Week 5: Presentation ⑤Case Rakuten ⑥Case Inamori
Week 6: < Lecture/Season B> Case analysis and Discussion
Week 7: Presentation ①Case Toyota ②Case Komatsu
Week 8: Presentation ③Case Shiseido ④Case Fast Retailing
Week 9: Presentation ⑤Case Rakuten ⑥Case Inamori
Week 10: < Lecture/Season C> Starting business in Japan
Week 11: Startup plan regarding①, ②or other
Week 12: Startup plan regarding③, ④or other
Week 13: Startup plan regarding⑤, ⑥or other
Week 14: Wrap up and awarding an honor
All 14 weeks class contents are as follows,
Week 1: Introduction Course Guidance
Week 2: < Lecture/Season A> Japan's industry history and company profiles
Week 3: Presentation ①Case Toyota ②Case Komatsu
Week 4: Presentation ③Case Shiseido ④Case Fast Retailing
Week 5: Presentation ⑤Case Rakuten ⑥Case Inamori
Week 6: < Lecture/Season B> Case analysis and Discussion
Week 7: Presentation ①Case Toyota ②Case Komatsu
Week 8: Presentation ③Case Shiseido ④Case Fast Retailing
Week 9: Presentation ⑤Case Rakuten ⑥Case Inamori
Week 10: < Lecture/Season C> Starting business in Japan
Week 11: Startup plan regarding①, ②or other
Week 12: Startup plan regarding③, ④or other
Week 13: Startup plan regarding⑤, ⑥or other
Week 14: Wrap up and awarding an honor
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
①Class participation 30%（10x3）
②Pre-assignments before the class 25% （5x5）
③Case individual Presentation 20%
④Individual startup plan 25%
①②and ③are assessed by lecturer, ④is assessed by students/audiences
Final grade are figured out by accumulating ①,②,③and ④. Students needs to get more than 60%. Please be advised that all students are not allowed to skip ③and/or④, no matter what your total % is.
● Important NOTE
Note: This course will proceed with active learning with 100% case method. It is not a general lecture style. There is no lecture from the professor. In the class, students are required to have sufficient preparatory assignments, presentations and discussions, and the grade is determined by the degree of contribution to the class. Above all, active participation attitude is essential.
In addition, it is forbidden to use smartphones and PCs without permission in class. If you do not follow this, you will not be allowed to attend the following weeks.
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 55 % |
| クラス貢献度合計 Class Contribution Total | 55 % |
| 予習レポート Preparation Report | 45 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
The detail of grading methods and points distribution is as follows,①Class participation 30%（10x3）
②Pre-assignments before the class 25% （5x5）
③Case individual Presentation 20%
④Individual startup plan 25%
①②and ③are assessed by lecturer, ④is assessed by students/audiences
Final grade are figured out by accumulating ①,②,③and ④. Students needs to get more than 60%. Please be advised that all students are not allowed to skip ③and/or④, no matter what your total % is.
● Important NOTE
Note: This course will proceed with active learning with 100% case method. It is not a general lecture style. There is no lecture from the professor. In the class, students are required to have sufficient preparatory assignments, presentations and discussions, and the grade is determined by the degree of contribution to the class. Above all, active participation attitude is essential.
In addition, it is forbidden to use smartphones and PCs without permission in class. If you do not follow this, you will not be allowed to attend the following weeks.
使用ケース一覧 List of Cases
- 「Toyota Motor Corporation: Launching Prius HBS, 2006 」、HBS
- 「Globalization at Komatsu HBS, 2010 」、HBS
- 「Making China Beautiful: Shiseido and the China Market HBS, 2013」、HBS
- 「Fast Retailing Group HBS, 2012 」、HBS
- 「Language and Globalization: "Englishnization" at Rakuten HBS, 2011」、HBS
- 「Kazuo Inamori, A Japanese Entrepreneur HBS, 2009」、HBS
- 「Sinkansen 7 minutes miracle」、Video
教科書 Textbook
- -「Nothing in particular」-（-）
参考文献・資料 Additional Readings and Resource
References in English
[1] Boye Lafayette De Mente『Japan: Understanding & Dealing With the New Japanese Way of Doing Business!』 Createspace , 2015, ISBN 978-1469986166
[1] Boye Lafayette De Mente『Japan: Understanding & Dealing With the New Japanese Way of Doing Business!』 Createspace , 2015, ISBN 978-1469986166
授業調査に対するコメント Comment on Course Evaluation
-
担当教員のプロフィール About the Instructor
●学位 博士（商学）早稲田大学
●研究分野
経営戦略 経営情報論 国際経営戦略 ベンチャービジネス論
●主論文
A Study of Network Effects in the Platform Products’ Strategy ―How Platform Providers Take Dominant Positions
in Multi-Homing Situations― 日本経営学会 経営学論集 第86集（Web版） 2016年6月
階層介入型プラットフォーム製品戦略の考察～事例にみる戦略の効果と課題～ 経営システム学会誌 Vol.30（No.3） 2014年3月
コンピュータ・ソフトウェアの階層介入戦略の考察 日本経営学会誌（第32号） 2013年11月
●著書
IoT時代のプラットフォーム競争戦略 加藤 和彦 中央経済社 2016年1月 ISBN:978-4502174711
●研究分野
経営戦略 経営情報論 国際経営戦略 ベンチャービジネス論
●主論文
A Study of Network Effects in the Platform Products’ Strategy ―How Platform Providers Take Dominant Positions
in Multi-Homing Situations― 日本経営学会 経営学論集 第86集（Web版） 2016年6月
階層介入型プラットフォーム製品戦略の考察～事例にみる戦略の効果と課題～ 経営システム学会誌 Vol.30（No.3） 2014年3月
コンピュータ・ソフトウェアの階層介入戦略の考察 日本経営学会誌（第32号） 2013年11月
●著書
IoT時代のプラットフォーム競争戦略 加藤 和彦 中央経済社 2016年1月 ISBN:978-4502174711
●Academic degree
MA in International Studies (The University of Sydney)
MBA (BOND University)
Ph.D.(Waseda University)
●Research Field
Business Strategy, Information Technology, International Business, Entrepreneur
●Main articles in English
A Study of Network Effects in the Platform Products' Strategy -How platform providers take dominant positions in multi-homing situations-, No.86, Japan Academy of Business Administration, 2016
A Study of layer intervention platform products' strategy-The dominant mechanism and strategic indication by referring to Java and VMware cases-,Proceedings in IFSAM 2014 World Congress in Tokyo, 2014
●Main book
Platform competitive strategy in the IoT era, Kazuhiko Kato, Chuokeizaisha, 2016
Refereed Articles
- (2024) Open/Close Strategies in Intellectual Property 〜A Case Study of Thin Lithium-Ion Rechargeable Batteries〜. The Development Engineering Society of Japan 1343-7623
- (2024) Building an Ecosystem and Challenges 〜Findings from a case study of diagnostic imaging software〜. The Development Engineering Society of Japan 1343-7623
- (2023) Effectuation and GA (Genetic Algorithm) Complementarity. The Development Engineering Society of Japan 42(1): 1343-7623
- (2023) Research on Data Utilization in Platform Strategy 〜Referring to previous studies and the case study of the integrated application〜. The Development Engineering Society of Japan 42(1): 1343-7623
- (2021) Consideration of effectuation and causation on the process of new business development - Through the examples of Western digital and NVIDIA -. The Development Engineering Society of Japan 1343-7623
Refereed Proceedings
- (2017). A study of the two-sided platform strategy in the sharing economy. Proceedings of JAMS International Conference on Business & Information 2017 (ICBI2017) .ICBI:International Conference on Business & Information. 1. 2. Seijoh University
- (2014). A study of layer intervention platform products' strategy―The dominant mechanism and strategic indication by referring to Java and VMware cases―. Proceedings of the 12th World Congress of IFSAM, Tokyo, Japan .IFSAM 2014 World Congress in Tokyo. 1. 2. Meiji University