シラバス Syllabus

授業名 Introduction to BBA (Management)
Course Title Introduction to BBA (Management)
担当教員 Instructor Name Sandy Wong
科目ナンバリングコード Course Numbering Code
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目200系 / Specialized Subject 200
学位 Degree BSc
開講情報 Terms / Location 2023 UG Nisshin Term3
コード Couse Code NUC038_N23B

授業の概要　Course Overview

Mission Statementとの関係性 / Connection to our Mission Statement

Aligning with the NUCB Business School's mission statement, this course aims to nurture innovative, ethical managers who possess a ‘Frontier Spirit’ in managing individuals and teams with professional knowledge, in response to the challenges from contemporary environments.

This course aims to introduce learners to the concepts and theories of management. It also enables learners to apply related concepts and theories to different case scenarios and contexts.

授業の目的（意義） / Importance of this course

The course is suitable for students who are new to BBA and thus need to acquire some basic knowledge of what business is and what management is about. The course is also designed in such a way that it facilitates students to get used to the case study teaching method that is widely used in senior-year classes.

By taking part in this course, students will deepen their understanding of the following areas in management: evolution of management thoughts, business environments, planning, organizing, leading, controlling, social responsibility, and managerial ethics.

学修到達目標 / Achievement Goal


本授業の該当ラーニングゴール　Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識　Learning Outcomes


After completing this course, students are able to:
1. explain what management is and how management thoughts have developed.
2. analyze the influence of the environment and culture in managing organizations.
3. describe, analyze, and evaluate essential management knowledge, concepts, and principles on planning, organizing, leading, and controlling in organizations.
4. apply management knowledge and skills to a range of managerial issues and problems.

SDGsとの関連性　Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに（Quality Education）

教育手法　Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 70 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 30 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法　Pre- and Post-Course Learning, Report, Feedback methods

"Pre-class Preparation"
Students are expected to study the exercises in the activities booklet or the business case and prepare their own answers to the questions. Participants should allow at least 2-3 hours of preparation time per case.
A laptop computer is required for the electronic distribution of handouts on the day of the class.

"Quizzes/ Tests"
Short quizzes will be conducted at the beginning of each lesson to test students' knowledge learned in previous lectures.
Submission method: the answers will be submitted to Google Classroom.
Feedback: The answers will be discussed in class.

"Final Examination"
Date and time: TBC (to be confirmed)
Coverage: Lecture #1 to #7
Format: essay-type questions

授業スケジュール　Course Schedule

第1日（Day1）

Theme: Introduction to management
Main contents: level of management, four management functions, effectiveness vs. efficiency, ten managerial roles, three critical skills in management, and evolution of management thoughts

●使用するケース
A Chairman of a Student Union

第2日（Day2）

Theme: Managing business environment
Main contents: external environments (general and industrial environments) and internal environments

●使用するケース
Blue Bell Is Accused of “Recall Creep”

第3日（Day3）

Theme: Planning
Main contents: planning, strategic management process, competitive strategies, and corporate strategies

●使用するケース
IKEA focuses on growth

第4日（Day4）

Theme: Organizing
Main contents: organizing, organizational design, mechanistic vs. organic structures, traditional and contemporary organizational designs

●使用するケース
Design your own organizational chart

第5日（Day5）

Theme: Leading
Main contents: power, leadership theories, and team


●使用するケース
Tyson Foods CEO Talks to Us About Leadership

第6日（Day6）

Theme: Controlling
Main contents: controlling, control process, three types of control, tools of control, quality control and quality assurance, corporate governance

●使用するケース
The Management of Control at Deli Restaurant

第7日（Day7）

Theme: Organizational Change
Main contents: Types and forces of change, the resistance of change, and ways to overcome, the steps to successful change


●使用するケース
Managing change for border control in Japan

成績評価方法　Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 30 %
クラス貢献度合計 Class Contribution Total 30 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 20 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 50 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項　Notes on Evaluation Criteria

Students are strongly encouraged to participate proactively in class discussions.

使用ケース一覧　List of Cases

    ケースは使用しません。

配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials

  1. ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器（例：スマートフォン、ノートパソコン）の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
  2. 配布教材（ケースを含む）は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織（生成AI を含む）に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
  1. Active participation and shared learning is at the core of the case method learning.Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
  2. Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class.Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author’s permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.

教科書　Textbook

  • 「The textbook is not necessary for this course. Relevant course materials will be provided when appropriate.」 （.）

参考文献・資料　Additional Readings and Resource

There is no set textbook for this course, but students can refer to an open-source textbook by the following web link:

Principles of Management (Open Textbook)
https://openstax.org/details/books/principles-management

Additional readings and videos will be distributed and shown in class.

授業調査に対するコメント　Comment on Course Evaluation

Student participants appraised their understanding of key learning objectives as well as gained valuable insights about management study. More contemporary cases will be adopted for the upcoming classes.

担当教員のプロフィール　About the Instructor　


Sandy Wong is a passionate and experienced educator. Sandy received her MBA and Master of Management degree in General Management from Macquarie University Graduate School of Management (MGSM), Australia. She also holds a Postgraduate Diploma in Research and Professional Studies in Education from University of Bristol, UK. Prior to joining NUCB, she had been teaching undergraduate business courses at City University of Hong Kong for over 16 years. Her teaching quality and passion were recognized with a number of teaching excellence and student mentoring awards during her tenure. Her last role with the university was the Programme Leader of the BBA in Business Operations Management programme.

Besides teaching, Sandy actively engaged in liaising and organizing activities with professional bodies and business enterprises to enhance students’ professional development and enrich their learning experiences. With her extensive industry network, she has lined up with senior business executives and leaders from various industries to facilitate the educational, social, and personal growth for students.

（実務経験 Work experience）


Sandy is also a seasoned business practitioner with extensive industry experience in business consulting, executive development, hospitality and services management, and supply chain management in the Asia Pacific region. Prior to her academic career, Sandy served in various senior management positions at leading multinational companies including Zurich Insurance Group, JD Edwards (merged and acquired by Oracle Corporation), and Hotel Information Systems.

Sandy provided project-management consultancy services to companies in financial services, public services, airlines, apparel, retail, hotels, etc. The service scopes include enterprise resource planning and organisational change solutions, helping clients implement new initiatives and improve business performance. Major clients include: Japan Airlines, Cathay Pacific Catering Services, Tommy Hilfiger, DKNY, Li & Fung, China Insurance Group, QP Group, HKSAR Correction Services Department, Merlin Gerlin, Hallmark Card, HK Land & Property, HK Housing & Society, Hotel Shilla Seoul, Crown Prince Hotel, Mandarin Oriental Hotel, Elizabeth Hotel Singapore, Island Shangri-La Hotel, Hotel Conrad, China World Beijing, etc.

Refereed Articles

  • (2026) A Study on the Collection and Utilization of Product and Service Development by SME. Development Engineering 45(1): 1343-7623






ページ上部へ戻る