シラバス Syllabus

授業名 Introduction to BBA (Management)
Course Title Introduction to BBA (Management)
担当教員 Instructor Name Sandy Wong
コード Couse Code NUC038_N23B
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目200系 / Specialized Subject 200
学位 Degree BSc
開講情報 Terms / Location 2023 UG Nisshin Term3

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

Aligning with the NUCB Business School's mission statement, this course aims to nurture innovative, ethical managers who possess a ‘Frontier Spirit’ in managing individuals and teams with professional knowledge, in response to the challenges from contemporary environments.

This course aims to introduce learners to the concepts and theories of management. It also enables learners to apply related concepts and theories to different case scenarios and contexts.

授業の目的(意義) / Importance of this course

The course is suitable for students who are new to BBA and thus need to acquire some basic knowledge of what business is and what management is about. The course is also designed in such a way that it facilitates students to get used to the case study teaching method that is widely used in senior-year classes.

By taking part in this course, students will deepen their understanding of the following areas in management: evolution of management thoughts, business environments, planning, organizing, leading, controlling, social responsibility, and managerial ethics.

到達目標 / Achievement Goal

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes

After completing this course, students are able to:
1. explain what management is and how management thoughts have developed.
2. analyze the influence of the environment and culture in managing organizations.
3. describe, analyze, and evaluate essential management knowledge, concepts, and principles on planning, organizing, leading, and controlling in organizations.
4. apply management knowledge and skills to a range of managerial issues and problems.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 70 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 30 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

"Pre-class Preparation"
Students are expected to study the exercises in the activities booklet or the business case and prepare their own answers to the questions. Participants should allow at least 2-3 hours of preparation time per case.
A laptop computer is required for the electronic distribution of handouts on the day of the class.

"Quizzes/ Tests"
Short quizzes will be conducted at the beginning of each lesson to test students' knowledge learned in previous lectures.
Submission method: the answers will be submitted to Google Classroom.
Feedback: The answers will be discussed in class.

"Final Examination"
Date and time: TBC (to be confirmed)
Coverage: Lecture #1 to #7
Format: essay-type questions

授業スケジュール Course Schedule


Theme: Introduction to management
Main contents: level of management, four management functions, effectiveness vs. efficiency, ten managerial roles, three critical skills in management, and evolution of management thoughts

A Chairman of a Student Union


Theme: Managing business environment
Main contents: external environments (general and industrial environments) and internal environments

Blue Bell Is Accused of “Recall Creep”


Theme: Planning
Main contents: planning, strategic management process, competitive strategies, and corporate strategies

IKEA focuses on growth


Theme: Organizing
Main contents: organizing, organizational design, mechanistic vs. organic structures, traditional and contemporary organizational designs

Design your own organizational chart


Theme: Leading
Main contents: power, leadership theories, and team

Tyson Foods CEO Talks to Us About Leadership


Theme: Controlling
Main contents: controlling, control process, three types of control, tools of control, quality control and quality assurance, corporate governance

The Management of Control at Deli Restaurant


Theme: Organizational Change
Main contents: Types and forces of change, the resistance of change, and ways to overcome, the steps to successful change

Managing change for border control in Japan

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 30 %
クラス貢献度合計 Class Contribution Total 30 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 20 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 50 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Students are strongly encouraged to participate proactively in class discussions.

使用ケース一覧 List of Cases


教科書 Textbook

  • 「The textbook is not necessary for this course. Relevant course materials will be provided when appropriate.」 (.)

参考文献・資料 Additional Readings and Resource

There is no set textbook for this course, but students can refer to an open-source textbook by the following web link:

Principles of Management (Open Textbook)

Additional readings and videos will be distributed and shown in class.

授業調査に対するコメント Comment on Course Evaluation

Student participants appraised their understanding of key learning objectives as well as gained valuable insights about management study. More contemporary cases will be adopted for the upcoming classes.

担当教員のプロフィール About the Instructor 

Sandy Wong is a passionate and experienced educator. Sandy received her MBA and Master of Management degree in General Management from Macquarie University Graduate School of Management (MGSM), Australia. She also holds a Postgraduate Diploma in Research and Professional Studies in Education from University of Bristol, UK. Prior to joining NUCB, she had been teaching undergraduate business courses at City University of Hong Kong for over 16 years. Her teaching quality and passion were recognized with a number of teaching excellence and student mentoring awards during her tenure. Her last role with the university was the Programme Leader of the BBA in Business Operations Management programme.

Besides teaching, Sandy actively engaged in liaising and organizing activities with professional bodies and business enterprises to enhance students’ professional development and enrich their learning experiences. With her extensive industry network, she has lined up with senior business executives and leaders from various industries to facilitate the educational, social, and personal growth for students.

(実務経験 Work experience)

Sandy is also a seasoned business practitioner with extensive industry experience in business consulting, executive development, hospitality and services management, and supply chain management in the Asia Pacific region. Prior to her academic career, Sandy served in various senior management positions at leading multinational companies including Zurich Insurance Group, JD Edwards (merged and acquired by Oracle Corporation), and Hotel Information Systems.

Sandy provided project-management consultancy services to companies in financial services, public services, airlines, apparel, retail, hotels, etc. The service scopes include enterprise resource planning and organisational change solutions, helping clients implement new initiatives and improve business performance. Major clients include: Japan Airlines, Cathay Pacific Catering Services, Tommy Hilfiger, DKNY, Li & Fung, China Insurance Group, QP Group, HKSAR Correction Services Department, Merlin Gerlin, Hallmark Card, HK Land & Property, HK Housing & Society, Hotel Shilla Seoul, Crown Prince Hotel, Mandarin Oriental Hotel, Elizabeth Hotel Singapore, Island Shangri-La Hotel, Hotel Conrad, China World Beijing, etc.