| 授業名 | Introduction to BBA (Economics) |
|---|---|
| Course Title | Introduction to BBA (Economics) |
| 担当教員 Instructor Name | Qin Dan |
| コード Couse Code | NUC037_N23B |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目200系 / Specialized Subject 200 |
| 学位 Degree | BSc |
| 開講情報 Terms / Location | 2023 UG Nisshin Term4 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
This course assists students to foster a "Frontier Spirit", and helps students to better understand the nature of economic behavior, building up a basis for ethical and efficient business decision making.
授業の目的（意義） / Importance of this course
This course includes basic microeconomics and behavioral economics. Students will study models of rational choice and irrational behavioral patterns that are commonly observed but cannot be incorporated by classical economic theory and behavioral economics. We focus on a selection of classical economic and behavioral economic models that are essential in understanding consumer behavior. We will emphasize intuitions, real-life experience, and experimental results.
到達目標 / Achievement Goal
Upon the completion of the course, students are expected to be able to:
• Understand factors that can affect consumer behavior.
• Make predictions of consumer behavior by taking into account various factors beyond price and quality.
• Understanding interactions of economic agents.
• Understand the role of experiments in economics.
• Understand factors that can affect consumer behavior.
• Make predictions of consumer behavior by taking into account various factors beyond price and quality.
• Understanding interactions of economic agents.
• Understand the role of experiments in economics.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG7 International Perspectives (BA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG7 International Perspectives (BA)
受講後得られる具体的スキルや知識 Learning Outcomes
Students are expected to better understand the scope and limits of economic rationality and cognitive factors and biases that influence the behavior. They will be able to identify behavioral patterns and predict consumer behavior.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 40 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 60 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
In-class reading and discussion is the core of this course. Students are expected and encouraged to actively join the discussion. Grades are determined on the basis of in-class participation and the final report. Details about the final report will be given on the first day.
授業スケジュール Course Schedule
第1日（Day1）
Introduction to the courseIntroduction to economic agent
●使用するケース
Original case: Consumer choice第2日（Day2）
Homo Sapiens vs Homo Economicus●使用するケース
Original case: Systematic bias第3日（Day3）
Strategic interaction●使用するケース
Original case: game theory第4日（Day4）
Anchoring effect●使用するケース
Original case: Anchoring and negotiation第5日（Day5）
Limited attention●使用するケース
Original case: How well can you remember numbers?第6日（Day6）
Relativity●使用するケース
Original case: Comparison第7日（Day7）
Bundling strategy●使用するケース
Origianl case: Bundling成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 60 % |
| クラス貢献度合計 Class Contribution Total | 60 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 40 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- N/A「Textbook not necessary」N/A（N/A）
参考文献・資料 Additional Readings and Resource
Kahneman “Thinking, Fast and Slow” Penguin Group (2012) 978-0141033570
Thaler “Misbehaving: The Making of Behavioral Economics” W W Norton (2016) 978-0393352795
Reading materials will be distributed in class.
Thaler “Misbehaving: The Making of Behavioral Economics” W W Norton (2016) 978-0393352795
Reading materials will be distributed in class.
授業調査に対するコメント Comment on Course Evaluation
I have modified the course accordingly.
担当教員のプロフィール About the Instructor
2015年早稲田大学経済学研究科博士後期終了。同年に早稲田大学より博士（経済学）を取得。その後、早稲田大学政治経済学部助手、東北大学経済学研究科准教授を経て、２０２０年より本学に着任。
Dr. Dan Qin is Associate Professor at NUCB. He received his Ph.D. in economics from Waseda University. He joined NUCB in 2020 after working as research associate at Waseda University and associate professor at Tohoku University. His main fields of interest are microeconomic theory and behavioral economics.
Refereed Articles
- (2024) Differentiating roles of the reference alternative. Games and Economic Behavior
- (2024) A simple model of two-system choice. Journal of Mathematical Economics
- (2021) A Note on Numerical Representations of Nested System of Strict Partial Orders. Games
- (2021) Exclusive shortlisting choice with reference. Economics Letters
- (2020) A Note on Reference-Dependent Choice with Threshold Representation. The B.E. journal of theoretical economics