シラバス Syllabus

授業名 Introduction to BBA 2 (Operations Management)
Course Title Introduction to BBA 2 (Operations Management)
担当教員 Instructor Name Sandy Wong
コード Couse Code NUC037_N23A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目300系 / Specialized Subject 300
学位 Degree BSc
開講情報 Terms / Location 2023 UG Nisshin Term2

授業の概要 Course Overview

The course aligns with NUCB" mission of educating innovative and ethical leaders. It emphasizes the importance of developing students' talents and creating applicable knowledge that advances business and society. It strives to educate our students to become innovative and ethical leaders in our globalized society.
The course provides an introduction to operations management (OM) and the associated tools and techniques that support the design, planning, operation, and improvement of systems or processes. Students will be able to analyze and improve business processes in services or manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, lean and six sigma, inventory management, etc.
By studying this course, students are expected to be able to:

- Identify the key concepts of OM in both manufacturing and service organizations.
- Explain the strategic roles of OM.
- Analyze the operational issues and business performance.
- Apply OM knowledge and problem-solving tools to resolve operational issues.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes

On successful completion of the course, students will be able to:

- Use the integrated operations management frameworks to identify the key concepts of OM.
- Employ the process thinking approach to explain the strategic roles of OM.
- Use the key performance metrics to assess operational performance.
- Adopt the value proposition and competitive priorities approaches to assess and resolve the operational issues.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 70 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 30 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

The course consists of lectures, discussions of cases, and in-class exercises. Classes will focus on the introduction and explanation of key concepts and theories of business operations management. Contemporary business operations issues and real-life examples will be provided to enhance students’ knowledge and understanding of the spectrum of operations management. Various activities include small group discussions, case studies, in-class participation, quiz, and examination. Constructive feedback will be given to students for their in-class activities and quiz as and when appropriate. Students should pre-read cases, prepare case questions, and actively participate in in-class discussions to succeed in case studies.

授業スケジュール Course Schedule


Introduction to Operations Management
- Role of operations management
- Importance of operations management
- Planning activities associated with managing operations

Apple Computer Inc.


Product and Process Innovation
- Innovation projects and strategies
- Product and process design and development
- Tools and techniques

Clorox and P&G: Glad Product Joint Venture


Process Flow Analysis
- Process flow diagram
- Bottleneck process
- Process capacity improvement

ANA Flight Boarding Services


Lean and Six Sigma
- Lean operations
- Product quality control
- Six Sigma approaches

Toyota Motors Co: Lean Manufacturing in Practice


Service Delivery
- Managing customer expectations
- Service encounters
- Psychology of waiting
- Poka Yoke

NextTech Corporation: Service Encounters


Inventory Management
- Types and roles of inventory
- Financial impact of inventory
- Inventory policy
- Inventory performance measurement

Nike’s Excess Inventory Problem


Procurement and Production
- Supply management
- Insourcing/outsourcing
- Production planning

Sushiro - The Best Reason in Japan

** The case list is tentative and subject to change.

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 30 %
クラス貢献度合計 Class Contribution Total 30 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 20 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 50 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases


教科書 Textbook

  • 「 The textbook is not necessary for this course. Relevant course materials will be provided as and when appropriate.」 (.)

参考文献・資料 Additional Readings and Resource

A Case Study of Clorox and P&G: Glad Products Joint Venture

A Case Study of Toyota Motor Co: Lean Manufacturing in Practice

Other case materials and supplementary readings will be provided in class.

授業調査に対するコメント Comment on Course Evaluation

Student participants found that the course offers them great opportunities to learn how managers lead people effectively and utilize resources efficiently in real-world business.

担当教員のプロフィール About the Instructor 

Sandy Wong is a passionate and experienced educator. Sandy received her MBA and Master of Management degree in General Management from Macquarie University Graduate School of Management (MGSM), Australia. She also holds a Postgraduate Diploma in Research and Professional Studies in Education from University of Bristol, UK. Prior to joining NUCB, she had been teaching undergraduate business courses at City University of Hong Kong for over 16 years. Her teaching quality and passion were recognized with a number of teaching excellence and student mentoring awards during her tenure. Her last role with the university was the Programme Leader of the BBA in Business Operations Management programme.

Besides teaching, Sandy actively engaged in liaising and organizing activities with professional bodies and business enterprises to enhance students’ professional development and enrich their learning experiences. With her extensive industry network, she has lined up with senior business executives and leaders from various industries to facilitate the educational, social, and personal growth for students.

(実務経験 Work experience)

Sandy is also a seasoned business practitioner with extensive industry experience in business consulting, executive development, hospitality and services management, and supply chain management in the Asia Pacific region. Prior to her academic career, Sandy served in various senior management positions at leading multinational companies including Zurich Insurance Group, JD Edwards (merged and acquired by Oracle Corporation), and Hotel Information Systems.

Sandy provided project-management consultancy services to companies in financial services, public services, airlines, apparel, retail, hotels, etc. The service scopes include enterprise resource planning and organisational change solutions, helping clients implement new initiatives and improve business performance. Major clients include: Japan Airlines, Cathay Pacific Catering Services, Tommy Hilfiger, DKNY, Li & Fung, China Insurance Group, QP Group, HKSAR Correction Services Department, Merlin Gerlin, Hallmark Card, HK Land & Property, HK Housing & Society, Hotel Shilla Seoul, Crown Prince Hotel, Mandarin Oriental Hotel, Elizabeth Hotel Singapore, Island Shangri-La Hotel, Hotel Conrad, China World Beijing, etc.