| 授業名 | DESIGN THINKING |
|---|---|
| Course Title | DESIGN THINKING |
| 担当教員 Instructor Name | Goi Hoe Chin |
| コード Couse Code | NUC008_N18A |
| 授業形態 Class Type | |
| 単位 Credits | |
| 言語 Language | EN |
| 学位 Degree | BSc |
| 開講情報 Terms / Location | 2018 UG Nisshin Spring |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
授業の目的（意義） / Importance of this course
"There is an increasing attention on the creation of innovation amongst large corporation, family business and even startups. However, till date, there is a lack of understanding on how organisation or individual can create innovation that meets end users’ needs. The means towards innovation is more than just applying“problem solving”approach. Corporate practitioners are required to learn new form of methodological approach that enables them to think and create new products and services that are users’ centric and innovative. “Design Thinking” is a conceptual and practical methodology that has been successfully adopted by companies and institutions across diverse industries, such as IDEO (Design & Consulting), Apple (Technology), SAP (IT) and even Nagoya University Commerce and Business (Education), in order to achieve innovation. Thus, this course aims to introduce the concept and methodology of design thinking through case studies, case simulation, and apply the learnings on a regional revitalisation project in Japan."
到達目標 / Achievement Goal
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG3 Ethical Decision Making
LG4 Effective Communication
LG3 Ethical Decision Making
LG4 Effective Communication
受講後得られる具体的スキルや知識 Learning Outcomes
• Able to understand concept and process of Design Thinking
• Able to apply the knowledge and skill in Design Thinking to create insights, make prototype and communicate business model
• Able to gain experience to work with an international team to create innovative solution for regional revitalisation purpose
• Able to apply the knowledge and skill in Design Thinking to create insights, make prototype and communicate business model
• Able to gain experience to work with an international team to create innovative solution for regional revitalisation purpose
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 40 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 30 % |
| フィールドメソッド Field Method | 30 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Course teaching approach
• The lesson with be conducted primarily in English.
However guest speakers may present in Japanese (with translation)
• Every lesson will be divided into two parts.
Part I: Lecture format to learn about the concept
Part 2: Practice format with discussion, brainstorming and making of prototype
*lecture and interaction with stakeholders using online teleconferencing
or social media
• The course project is a simulation of a real problems of a chosen region in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters. They will be connected in class through various teleconferencing medium, such as skype, facebook etc.
(II) Course Work
• Students are required to form team to undergo and apply Design Thinking to solve a real as a course project
• Students are required to make presentation and submit report as mid-term and final assignment. Evaluation will be by faculty and panel of external judges.
• Students will also be evaluated in final paper examination
(III) Course Targeted Student:
• interested in creating ideas and solutions as a team
• interested to acquire deeper knowledge and competencies in design thinking
• interested in team project and individual work
• interesting in regional issues in Japan
• The lesson with be conducted primarily in English.
However guest speakers may present in Japanese (with translation)
• Every lesson will be divided into two parts.
Part I: Lecture format to learn about the concept
Part 2: Practice format with discussion, brainstorming and making of prototype
*lecture and interaction with stakeholders using online teleconferencing
or social media
• The course project is a simulation of a real problems of a chosen region in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters. They will be connected in class through various teleconferencing medium, such as skype, facebook etc.
(II) Course Work
• Students are required to form team to undergo and apply Design Thinking to solve a real as a course project
• Students are required to make presentation and submit report as mid-term and final assignment. Evaluation will be by faculty and panel of external judges.
• Students will also be evaluated in final paper examination
(III) Course Targeted Student:
• interested in creating ideas and solutions as a team
• interested to acquire deeper knowledge and competencies in design thinking
• interested in team project and individual work
• interesting in regional issues in Japan
授業スケジュール Course Schedule
Week 1: Introduction to Design Thinking
Introduction to Design Thinking and its relation to innovation
overview of course syllabus
Week 2: Design Thinking Process
"To understand the basic principle and process of design thinking (i) empathy, (ii) define, (iii) ideate, (iv) prototype and (v) Validation, (vi) gestate
Using case Study of Design Thinking projects in Autumn 2017"
Week 3: Step 1: Empathy Creation
To practice the principle of empathy
To understand the case project : Kimi no mori
To hear from observation by Intermediate Agent
Week 4: Step 2 Defining the wick problem
To learn about problem definition
To received data from urban design perspective
Week 5: Step 3: Idea creation
To learn about problem definition
To received data from urban design perspective
Week 6: Step 4: Rapid Prototyping
To understand concept and methods of rapid prototyping
To practice creation of prototype (such as website or mobile application etc)
Week 7: Pre-mid Term consultation
To do preparation for presentation of plan and prototype
Week 8: Mid Term Presentation
To present and receive evaluation for mid term proposal from mentors in Tokyo and Nagoya
Week 9: Design Thinking Iteration
To receive feedback from Kimi no mori as feedback from mid term presentation
Week 10:Step 5: Validation of Plan
To receive validation and learn how to pivot plan
Week 11:Step 6: Design Thinking Gestation
To understand the concept gestation.
To write a case study based on team gestation (process, problems and solutions)
Week 12: Rehearsal for final presentation
To review the process of design thinking and develop case study based on student project by the students
Week 13: Design Thinking- Final Presentation
To present and receive evaluation on DT solution
*Faculty, panel of judges and external business practitioner will be invited to evaluate and assess solution
Week 14: Revisiting Design Thinking
To summarize learning for entire syllabus
Introduction to Design Thinking and its relation to innovation
overview of course syllabus
Week 2: Design Thinking Process
"To understand the basic principle and process of design thinking (i) empathy, (ii) define, (iii) ideate, (iv) prototype and (v) Validation, (vi) gestate
Using case Study of Design Thinking projects in Autumn 2017"
Week 3: Step 1: Empathy Creation
To practice the principle of empathy
To understand the case project : Kimi no mori
To hear from observation by Intermediate Agent
Week 4: Step 2 Defining the wick problem
To learn about problem definition
To received data from urban design perspective
Week 5: Step 3: Idea creation
To learn about problem definition
To received data from urban design perspective
Week 6: Step 4: Rapid Prototyping
To understand concept and methods of rapid prototyping
To practice creation of prototype (such as website or mobile application etc)
Week 7: Pre-mid Term consultation
To do preparation for presentation of plan and prototype
Week 8: Mid Term Presentation
To present and receive evaluation for mid term proposal from mentors in Tokyo and Nagoya
Week 9: Design Thinking Iteration
To receive feedback from Kimi no mori as feedback from mid term presentation
Week 10:Step 5: Validation of Plan
To receive validation and learn how to pivot plan
Week 11:Step 6: Design Thinking Gestation
To understand the concept gestation.
To write a case study based on team gestation (process, problems and solutions)
Week 12: Rehearsal for final presentation
To review the process of design thinking and develop case study based on student project by the students
Week 13: Design Thinking- Final Presentation
To present and receive evaluation on DT solution
*Faculty, panel of judges and external business practitioner will be invited to evaluate and assess solution
Week 14: Revisiting Design Thinking
To summarize learning for entire syllabus
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 10 % |
| クラス貢献度合計 Class Contribution Total | 10 % |
| 予習レポート Preparation Report | 20 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 30 % |
| ケース試験 Case Exam | 40 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
使用ケース一覧 List of Cases
-
ケースは使用しません。
教科書 Textbook
- Marc Stickdorn , By (author) Jakob Schneider「This is Service Design Thinking: Basics, Tools, Cases」John Wiley & Sons Inc（2012）
参考文献・資料 Additional Readings and Resource
1) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder , Yves Peigner,
Published year 2011, Publisher John Wiley and Sons Ltd,
ISBN13: 9780470876411
2) Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG
ISBN13: 9783319196404
3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd
ISBN13: 9780470026687
4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.
ISBN13: 9781581156683
5) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13: 9780670921607
Alexander Osterwalder , Yves Peigner,
Published year 2011, Publisher John Wiley and Sons Ltd,
ISBN13: 9780470876411
2) Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG
ISBN13: 9783319196404
3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd
ISBN13: 9780470026687
4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.
ISBN13: 9781581156683
5) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13: 9780670921607
授業調査に対するコメント Comment on Course Evaluation
Course evaluation be conducted at the end of course.
担当教員のプロフィール About the Instructor
Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.
（実務経験 Work experience）
Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.
In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).