シラバス Syllabus

授業名 Digital Transformation
Course Title Digital Transformation
担当教員 Instructor Name Ted Katagi
コード Couse Code GLP256_G22N
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 基礎科目100系 / Basic
学位 Degree MSc in Management
開講情報 Terms / Location 2022 GSM Nagoya Fall

授業の概要 Course Overview

Digital Transformation is already having a profound impact on just about every industry (not just high tech) and the cases will be drawn mostly on how these Non-Technology companies apply technology to transform their business. Students will learn about technologies like: AI, Big Data, and IoT and strategies to achieve real change in companies. The professor was the Global Head of Commercial Strategy (Business Models) at Vodafone and runs a Software Company that provides Digital Transformation tools to enterprise.
Digital Transformation is taught for conceptual knowledge more than specific knowledge since techniques change constantly and will have less lasting impact.
Note that Driving Digital Transformation and Digital Transformation are the same course but geared towards a different audience. Please get the professor's approval before signing up for both Driving Digital Transformation and Digital Transformation
This course focuses on the following complementary objectives:
How to create business models and a Strategy for Growth
How to Develop an understanding of Commercial Models that drive Digital Transformation
At the end of the course, students should be able to write a professional digital marketing proposition

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG4 Effective Communication
LG5 Executive Leadership (EMBA)
LG8 Tax Accounting Consulting Skills (MSc)

受講後得られる具体的スキルや知識 Learning Outcomes

At the end of the course, students should be able to write a professional digital marketing proposition

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 9 産業と技術革新の基盤をつくろう(Industry, Innovation and Infrastructure)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

This course is taught by the case method, which allows students to develop problem solving and problem-finding skills through reliving the management case examples and real events in existing companies from their own perspectives. The Participant Centered Learning involving discussions among students and role-plays provides students with effective and rich learning experiences, through which we aim at broadening students’ visions and understandings of the world as business professionals as well as teaching them necessary knowledge in business.

授業スケジュール Course Schedule


Theme:Digital Transformation Enabling Technologies

Case: Coda Coffee


Theme:Corporate transformation

Case: Digital Transformation of Kroger. The remaking of the Grocery Business HBP TB0637


Theme:Emerging Digital Competitors

Case: FarFetched
Case: Artificial Intelligence: Stitch Fix IN1361


Theme:Integration of Digital Transformation

Case:DBS Bank
Case: Domino’s Pizza




成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
クラス貢献度合計 Class Contribution Total 40 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 60 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Group Project
Deadline:Two weeks after the last day of class
Submission method:Digital Upload Method

Note on class attendance: Missing classes will be reflected in your participation grade since you will not be available to contribute during the class and any exercise for that session. Leaving after the lecture break will constitute an absence.

Note on course concerns: If you have any questions about the class or class material, you are encouraged to meet with me on class days, contact me via email, or set up an appointment to talk by phone.

Class courtesy: Please switch your cell phones on silent mode or off during class. Also, please use your laptop computers for class use only. Please do not have side discussions (even if it is about the class topic) since this distracts from the main course discussion.

使用ケース一覧 List of Cases


教科書 Textbook

  • Julian Villanueva; Luis Ferrandiz「3 Steps to Market-Driven Digital Transformation: Stairway to Digitalization」Harvard Business Review Press(2017)

参考文献・資料 Additional Readings and Resource

3 Steps to Market-Driven Digital Transformation: Stairway to Digitalization
Julian Villanueva; Luis Ferrandiz
Pub Date: Mar 21, 2017
Product #: IIR176-PDF-ENG

授業調査に対するコメント Comment on Course Evaluation

This is my second time teaching this course. I have taught Internet Strategy, Digital Marketing, and Consumer Behavior/Digital Marketing before. Evaluations have been very high based on engagement, practical knowledge of the Professor, and topics covered. The Group Project will be a chance for students to get some practical experience of directly working on a Digital Transformation Project.

担当教員のプロフィール About the Instructor 

Professor: Ted Katagi
Language: English
Ted is currently CEO of Kenja Corporation, a B2B Cloud Collaboration platform company selling to Enterprise Customers. He was also Head of Private Equity Asia for Fidelity Investments, Chief Marketing Officer of Vodafone Japan and Verizon Wireless (west), and Global Head of Commercial Strategy for Vodafone. Ted also worked at IBM and Bain and Company and holds an MBA from Harvard Business School as well as Computer Science and Economics degrees from UC Berkeley.