シラバス Syllabus

授業名 Entrepreneurship & Family Business
Course Title Entrepreneurship & Family Business
担当教員 Instructor Name 横山 研治(Kenji Yokoyama)
コード Couse Code GLP252_G22N
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 応用科目200系 / Applied
学位 Degree MSc in Management
開講情報 Terms / Location 2022 GSM Nagoya Fall

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

This course, Entrepreneurship and Family Business, is where students learn what is necessary to be an ethical and innovative leader. This is cuncurrent with NUCB's mission.

授業の目的(意義) / Importance of this course

The family business that can be defined as the business being possessed and operated by families has supported not only Japan’s economy but other economies. Family businesses are facing serious problems in the midst of population decrease and market maturity right now. Family businesses are particularly famous for its longevity. Most of longer lasting businesses than 100 years are family owned and managed. They are abundant of secrets and wisdom they have acquired through long history of management. We shouldn’t waste the secrets and wisdom, which are especially important to people who are thinking of establishing enterprises. This course provides models and theories for understanding on what the family business is all about. The course also gives the students lots of opportunities to learn wisdom and secrets for operating businesses.

到達目標 / Achievement Goal

Students are expected to reach the stages of understanding fundamental theories and models about family business and family business leaders' mindset and ethical behavior.

本授業の該当ラーニングゴール Learning Goals


LG3 Ethical Decision Making
LG5 Executive Leadership (EMBA)
LG6 Innovative Leadership (MBA)

受講後得られる具体的スキルや知識 Learning Outcomes

When the students complete this course, they are expected to attain the following learning outcomes:
1. Fundamental theories and models for understanding and analyzing family business
2. Typical issues and challenges to family business
3. Approaches, solutions and ways of thinking toward the issues and challenges
4. Flexible and clear mindset about management as the result of the above threes

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

The students are expected to share what you have prepared before the class in each group discussion and the class-wide discussion, through which your in-class contributions are evaluated as one of the main assessment criteria.

In addition, as said earlier, I'll be providing you with the basic hteories and models. You are supposed to sit for an exam about them. The result of the exam is another critrion for your grade.

One final evaluation criterion is the final case report, which topic will be furnished later.

授業スケジュール Course Schedule


09:20 -10:00 Group Discussion
10:00 - 12:50 Class Discussion, Break and Wrap Up
12:50 - 13:50 Lunch Break
13:50 - 16:40 Class Discussion, Break and Wrap Up

Day 1-1
Sugar Bowl
Assignment Questions
1. What challenges does Shelby Givens face?
2. Among the actions that Shelby took, which was the most successful and which was the least successful?
3. How should Shelby evaluate the investor’s offer to buy the business?
4. Once Sugar Bowl’s finance were more stable, what changes could Shelby make to build a stranger business and culture?

Day 1-2
A Bowl of Good: Defining the Partnership
Assignment Questions
1. Why does Didot need a partner?
2. What happened with Frank in the initial deal?
3. What are Didot’s options for getting her new business off the ground?


09:20 -10:00 Group Discussion
10:00 - 12:50 Class Discussion, Break and Wrap Up
12:50 - 13:50 Lunch Break
13:50 - 16:40 Class Discussion, Break and Wrap Up

Day 2-1
Integrating Beam Suntory (A)
Assignment Questions
1. Family members are usually chosen to succeed to businesses in Japan. Suntory was not exceptional. However, Niinami, not a family member, was appointed to the 4th president of Suntory. Why do you think he was appointed?
2. Why did Suntory decided to buy Beam? On the other hand, why did Beam accept Suntory’s offer?
3. After the M&A, how was Suntory involved in the operation of Beam? Why was that?
4. What challenges did Niinami face? How did he handle them?

Day 2-2
Integrating Beam Suntory (B)
Assignment Questions
1. What problems did Niinami notice soon after the merger of Beam?
2. What did he do to create structural alignment?
3. What did he do to catalyzing a customer focus?
4. What did he do to invest in quality?
5. How do you evaluate the financial performance of Beam in the first 5 years?


09:20 -10:00 Group Discussion
10:00 - 12:50 Class Discussion, Break and Wrap Up
12:50 - 13:50 Lunch Break
13:50 - 16:40 Class Discussion, Break and Wrap Up

Day 3-1
Juchheim: The faithful Pursuit of Flavour, Culture and Family Values
Assignment Questions
1. What is the primary issue facing Juchheim?
2. What are the internal and external factors that have led to the present situation?
3. What are the constraints and opportunities surrounding the expansion and the succession of Hide?
4. Is exploring the international market Juchheim’s only alternative to maintain and increase its competitiveness in the market?
5. What are Takeshi’s options? What are the advantages and disadvantages of each action?
6. What Should Takeshi do?

Day 3-2
Hedrick’s Pharmacy
Assignment Questions
1. What dilemma was Hedrick in?
2. If you were Hedrick, what would you do? Why would you think so?
3. In her shoes, please propose another strategic option.


09:20 -10:00 Group Discussion
10:00 - 12:50 Class Discussion, Break and Wrap Up
12:50 - 13:50 Lunch Break
13:50 - 16:40 Class Discussion, Break and Wrap Up

Day 4-1
Ezra Holdings: Succeeding in Succession
Assignment Questions
1. What is the significance of succession planning in the context of sound corporate governance?
2. What are the key challenges that companies face in succession planning?
3. What are the critical success factors to effective succession planning?
4. What are the key elements of the succession planning process? What are the key risks and the appropriate measures to address them?
5. How does the board of directors assess the effectiveness of the succession plan?
6. To what extent does succession planning in family-owned business differ from non-family run business?

Day 4-2
Anderson Steel Service, Inc.
Assignment Questions
1. What are the business, family and ownership issues present in the Anderson Steel case?
If you were Charles Anderson at the end of the case, what should you do?




成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 60 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 40 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases


教科書 Textbook

  • 配布資料

参考文献・資料 Additional Readings and Resource

Craig & Justin, Leading a Family Business: Best practices for Long-term Stewardship, Praeger Pub. 2017
Jose Manuel Saiz-Alvarez ed., Entrepreneurship and Family Business Vitality, Springer, 2020
Aronoff, McClure, and Ward, Family Business Succession, Palgrave Macmillan, 2017
Carlock, When Family Businesses are Best, Palgrave Macmillan, 2010

授業調査に対するコメント Comment on Course Evaluation

This will be the forst time for the instructor to teach the entire course.

担当教員のプロフィール About the Instructor 

Professor Dr. Kenji Yokoyama attained a bachelor of economics at Waseda University and a doctor of management later. His specialties are international trade practices and strategic management. He wrote more than 50 paper articles for PRJs and made more than 40 academic presentations about these areas. With his academic contribution, he was awarded the "International Trade Promotion Award" twice in 1992 and 1995, and the "Foreign Trade Academy Award" in 2002. He has been active in promoting multi-cultural education not only in Japan but also in the entire Asia Pacific area. For these activities, he was nominated and shortlisted for the Asia Contribution Award and the Asia Future Award three times in a raw from 2019 to 2020.

(実務経験 Work experience)

Before joining NUCB Business School, he had worked for Ritsumeikan Asia Pacific University (APU) for 21 years. He was one of the founders of APU. He took the positions of an Associate Dean for Academic Affairs, Dean for Admissions, Dean for Student Affairs, Dean for School of Management, Advisor to President and Vice-President during the 21 years. He was President of the AAPBS (Association of Asia Pacific Business Schools) and is now the advisor to the president. He is also the Vice-Chair of the Business School Committee at JUAA. He has been working for various public organizations as head of committees and so forth.

Refereed Articles

  • (2024) Impact of AACSB Accreditation on Education Quality: Perception of Faculty in an Accredited School in Japan. International Journal of Educational Management
  • (2016) Source of Economic Growth in Ethiopia: An Application of Vector Error Correction Model. Australian Academy of Business and Economics Review (AABER) 2(4):