| 授業名 | Case Writing II (Fall) |
|---|---|
| Course Title | Case Writing II (Fall) |
| 担当教員 Instructor Name | Ricardo Lim |
| コード Couse Code | GLP244_G24N |
| 授業形態 Class Type | 演習 Practicum |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 演習科目400系 / Case Writing & Seminar |
| 学位 Degree | MBA |
| 開講情報 Terms / Location | 2024 GSM Nagoya Fall |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
Case writing encourages students to translate independent, critical, and whole thinking into writing. The world is VUCA (volatile, uncertain, complex, and ambiguous), and case learning helps students narrate the complexities and ambiguities inherent in the New Asia. Such a thinking and narration discipline is timeless and critical for any industry and in any managerial job.
授業の目的（意義） / Importance of this course
By taking this course, students will develop a
- Visceral sense about the elements of storytelling: a conflict or situation, protagonists, incidents, options, actions
- Way to translate the story *using the Pyramid Framework for presenting information in understandable ways
- View of how students process information and learn concepts
- Visceral sense about the elements of storytelling: a conflict or situation, protagonists, incidents, options, actions
- Way to translate the story *using the Pyramid Framework for presenting information in understandable ways
- View of how students process information and learn concepts
到達目標 / Achievement Goal
See Mission Statement and Importance of the Course in the above sections.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)
受講後得られる具体的スキルや知識 Learning Outcomes
I) For "To be Graduating" Students (TGS) within next 12 months
- To gain insights and competencies in case writing and insight note (for business and educational purposes respectively)
II) For "To be on Course" Students (TCS) beyond next 12 months
- To generate ideas and develop competencies in case writing (exhibited in the form of an abstract) and planning for the insight note (for business and educational purposes respectively)
- To gain insights and competencies in case writing and insight note (for business and educational purposes respectively)
II) For "To be on Course" Students (TCS) beyond next 12 months
- To generate ideas and develop competencies in case writing (exhibited in the form of an abstract) and planning for the insight note (for business and educational purposes respectively)
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 0 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 100 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
N/A
授業スケジュール Course Schedule
第1日（Day1）
How is a case used in class? Why should students write a case? The NUCB case writing and presentation journey.●使用するケース
Getting a Philippine Passport, 1980 (Ricardo A. Lim) case draft NUCBRajah Baguinda, case draft NUCB
Expanding the MBA Experience: The Student Case Writer Experience UV8361 (Lydia Fairfax and Ming Jer-Chen)
第2日（Day2）
Why cases? What are the elements of a case?Brainstorming: case ideas.
●使用するケース
What Makes a Good Case? IMD-3-0731 (Derek Abell)Developing a Teaching Case (Abridged) HBS 9-901-055
第3日（Day3）
What is a Good Story? Barbara Minto's Pyramid Principle●使用するケース
https://leeds-faculty.colorado.edu/dahe7472/Minto%201987%20Pyramid%20Principle%20Chap%201-4.pdfhttps://www.consultingmethodology.com/wp-content/uploads/Pyramid-principle_v2.1.pdf
第4日（Day4）
Research: Doing Field (primary) and armchair (secondary) Work●使用するケース
Readings” To be distributed: Ivey case cube, case plan第5日（Day5）
Research: Doing Field (primary) and armchair (secondary) Work●使用するケース
Readings to be distributed第6日（Day6）
Theories for cases: the usual suspecs (PESTEL, Porter, leadership theories)Specific frameworks (e.g. High reliability organizations, Effectuation, Design THinking)
●使用するケース
Readings to be distributed第7日（Day7）
Writing an Insight note●使用するケース
To be distributed: Ivey readings on insight notesOn writing teaching notes well UV3406
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 100 % |
| クラス貢献度合計 Class Contribution Total | 100 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- 配布資料
参考文献・資料 Additional Readings and Resource
N/A
授業調査に対するコメント Comment on Course Evaluation
N/A
担当教員のプロフィール About the Instructor
Ricardo A. Lim, Ph.D. is a professor at the NUCB Business School and visiting professor at Ritsumeikan APU, Beppu, Japan. He was a former Dean of AIM, former President of the Association of Asia Pacific Business Schools (a consortium of 80 Asian B-schools), founding member of the Global Network to Advance Management at Yale Business School, and Asia-Pacirfic Advisory Council of AACSB. He teaches information systems, statistics, analytics, and design thinking x lean x agile concepts. He has published in the MIS Quarterly and the Journal of Management Information Systems, and serves as Associate Editor for the International Journal of Business and Economics, Taiwan. He currently consults for education and financial services sectors. Before joining academe he was a senior consultant for the Computer Sciences Corporation in Boston and Siemens Computing in Manila. He has a Ph.D. from the U. of Southern California, an MBA from the U. of Virginia, and a B.Com. from McGill University.
Refereed Articles
- (2023) Determinants of Conspicuous Consumption in Smartphones. Asia Pacific Journal of Information Systems 33(3): 2288-5404
- (2023) A Study of Satisfaction and Loyalty for Continuance Intention of Mobile Wallet in India. International Journal of E-Adoption (IJEA) 15(1): 1937-9633
- (2021) Developing and Testing a Smartphone Dependency Scale Assessing Addiction Risk. International Journal of Risk and Contingency Management 10(4): 2160-9624
- (2021) Business Model Innovation: A Study of Empowering Leadership. Creativity and Innovation Management 1467-8691
- (2021) The Effect of Reciprocity on Mobile Wallet Intention: A Study of Filipino Consumers. International Journal of Asian Business and Information Management 12(2): 1947-9638