シラバス Syllabus

授業名 Case Writing I (Fall)
Course Title Case Writing I (Fall)
担当教員 Instructor Name Goi Hoe Chin
コード Couse Code GLP241_G22N
授業形態 Class Type 演習 Practicum
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 演習科目400系 / Case Writing & Seminar
学位 Degree MBA
開講情報 Terms / Location 2022 GSM Nagoya Fall

授業の概要 Course Overview

Mission Statement of NUCB Business School:
Our mission is to educate innovative and ethical leaders who possess a 'Frontier Spirit' and to create knowledge that advances business and society. Our students will have the ability to bridge the gap between New Asia and the rest of the world.

The course would enable students to gain the ability to write a business case for in depth discussion from their research effort as a display of "frontier spirit" .
Students will need to fulfill the requirements of completing their business case and insight notes through this course. The case study should reflect any chosen organization’s perspective as well as their own, showing the challenges/issues/opportunities faced by decision-maker(s) (also known as the case protagonist) while laying out a factual story about the situation. Insight note will include the case synopsis, its learning objectives, as well as the case questions, and most importantly, the framework and strategic solutions to these questions through the student’s unique perspective while being based on the underlying theory. Ultimately, the insight note should be able to serve as a teaching note if this case was to be used as a teaching material by an instructor in a class.

Seminar instructors will play the role of Case Advisors, whose main responsibility will be to teach the students on how to develop a full original case with the insight note. Throughout the seminars and upon submission, the Case Advisor will give feedback as to what kind of improvements can be carried out and will be also part of the panel for both midterm and final presentations. While the Case Advisor would remain the primary seminar instructor, all students will be required to participate actively by giving secondary advice based on their own expertise and background.
Students can gain skills in critical thinking, diversity awareness, ethical decision making, effective communication, innovative leadership and global perspective.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes

I) For "To Be Graduating" Students (TGS) within next 12 months
-To gain insights and competencies in case writing and insights notes (for business and educational purposes respectively)

II) For "To be on Course" Students (TCS) beyond next 12 months
-To gain insights and competencies in case idea writing (abstract) and planning for insights notes
(for business and educational purposes respectively)

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 80 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

Course Approach:
- Session one will be introductory lesson for case writing
- From session two onwards, all lesson will focus on presentation and consultation discussion on cases by prepared by students.

授業スケジュール Course Schedule


Lesson 1
-Introductory to case writing and insight Note
- 4 step process of Case writing
- Requirements of case writing course


Lesson 2

Case Research Presentation by "To be Graduating" Students (TGS)
(15 mins Present + 20 min discussion)






成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 60 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 20 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases


教科書 Textbook

  • By William Ellet 「「The Case Study Handbook : A Student's Guide 」 」Harvard Business Review Press(2018)9781633696150

参考文献・資料 Additional Readings and Resource

1) The Case Writing Workbook
By: Gina Vega

2) Case Writing
By: Richard Ivey School of Business;
ISBN-13: 978-0771422706

授業調査に対するコメント Comment on Course Evaluation

Grades of final case writing are assigned as: A, B, C, D, or F
- A, B, or C are given for passing grades, while D and F are given for failing grades
- D means that, after a student works more to improve the current case, he/she can retry to present it in the next term
- F means that a student has to restart the whole project from scratch

担当教員のプロフィール About the Instructor 

Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.

(実務経験 Work experience)

Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.

In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).