シラバス Syllabus

授業名 Case Writing (Fall)
Course Title Case Writing (Fall)
担当教員 Instructor Name Goi Hoe Chin
コード Couse Code GLP222_G20N
授業形態 Class Type 演習 Practicum
授業形式 Class Format
単位 Credits 2
言語 Language EN
科目区分 Course Category
学位 Degree MBA
開講情報 Terms / Location 2020 GSM Nagoya Fall

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

授業の目的(意義) / Importance of this course

Students will need to fulfill the requirements of completing their business case and insight notes through this course. The case study should reflect any chosen organization’s perspective as well as their own, showing the challenges/issues/opportunities faced by decision-maker(s) (also known as the case protagonist) while laying out a factual story about the situation. Insight note will include the case synopsis, its learning objectives, as well as the case questions, and most importantly, the framework and strategic solutions to these questions through the student’s unique perspective while being based on the underlying theory. Ultimately, the insight note should be able to serve as a teaching note if this case was to be used as a teaching material by an instructor in a class.

Seminar instructors will play the role of Case Advisors, whose main responsibility will be to teach the students on how to develop a full original case with the insight note. Throughout the seminars and upon submission, the Case Advisor will give feedback as to what kind of improvements can be carried out and will be also part of the panel for both midterm and final presentations. While the Case Advisor would remain the primary seminar instructor, all students will be required to participate actively by giving secondary advice based on their own expertise and background.

到達目標 / Achievement Goal


本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes


I) For "To Be Graduating" Students (TGS) within next 12 months
-To gain insights and competencies in case writing and insights notes (for business and educational purposes respectively)

II) For "To be on Course" Students (TCS) beyond next 12 months
-To gain insights and competencies in case idea writing (abstract) and planning for insights notes
(for business and educational purposes respectively)

SDGsとの関連性 Relevance to Sustainable Development Goals

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 100 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 0 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

Course Approach:
- Session one will be introductory lesson for case writing
- From session two onwards, all lesson will focus on presentation and consultation discussion on cases by prepared by students.


Schedule as are follows:
S/No Dates
1 02-Oct
2 23 Oct
(original 16-Oct)
3 30-Oct
4 13-Nov
5 27-Nov
6 11-Dec
7 15-Jan

授業スケジュール Course Schedule

第1日(Day1)

Lesson 1
-Introductory to case writing and insight Note
- 4 step process of Case writing
- Requirements of case writing cours

第2日(Day2)

Lesson 2

Case Research Presentation by "To be Graduating" Students (TGS)
(15 mins Present + 20 min discussion)

第3日(Day3)



第4日(Day4)



第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 100 %
クラス貢献度合計 Class Contribution Total 100 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Nil「Nil」Nil(Nil)

参考文献・資料 Additional Readings and Resource

1) The Case Study Handbook : A Student's Guide
By William Ellet
Publisher: Harvard Business Review Press (2018)
IBN13: 9781633696150

1) The Case Writing Workbook
By: Gina Vega
https://www.amazon.co.jp/gp/product/B07116WSHY/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0

2) Case Writing
By: Richard Ivey School of Business;
ISBN-13: 978-0771422706
https://www.amazon.com/Writing-Cases/dp/0771422709

授業調査に対するコメント Comment on Course Evaluation

Grades of final case writing are assigned as: A, B, C, D, or F
- A, B, or C are given for passing grades, while D and F are given for failing grades
- D means that, after a student works more to improve the current case, he/she can retry to present it in the next term
- F means that a student has to restart the whole project from scratch

担当教員のプロフィール About the Instructor 


Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.

(実務経験 Work experience)


Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.

In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).






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