シラバス Syllabus

授業名 Digital Transformation
Course Title Digital Transformation
担当教員 Instructor Name Ted Katagi
コード Couse Code GLP213_G20N
授業形態 Class Type 講義 Regular course
授業形式 Class Format
単位 Credits 2
言語 Language EN
科目区分 Course Category
学位 Degree MSc in Management
開講情報 Terms / Location 2020 GSM Nagoya Fall

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

授業の目的(意義) / Importance of this course

Digital Transformation is already having a profound impact on just about every industry (not just high tech) and the cases will be drawn mostly on how these Non-Technology companies apply technology to transform their business. Students will learn about technologies like: AI, Big Data, and IoT and strategies to achieve real change in companies. The professor was the Global Head of Commercial Strategy (Business Models) at Vodafone and runs a Software Company that provides Digital Transformation tools to enterprise.:
This course focuses on the following complementary objectives:
How to create business models and a Strategy for Growth
How to
Develop an understanding of Commercial Models that drive Digital Transformation

Digital Marketing is taught for conceptual knowledge more than specific knowledge since techniques change constantly and will have less lasting impact.

到達目標 / Achievement Goal


本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG4 Effective Communication
LG5 Executive Leadership (EMBA)
LG8 Tax Accounting Consulting Skills (MSc)

受講後得られる具体的スキルや知識 Learning Outcomes


At the end of the course, students should be able to write a professional digital marketing proposition

SDGsとの関連性 Relevance to Sustainable Development Goals

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

This course is taught by the case method, which allows students to develop problem solving and problem-finding skills through reliving the management case examples and real events in existing companies from their own perspectives. The Participant Centered Learning involving discussions among students and role-plays provides students with effective and rich learning experiences, through which we aim at broadening students’ visions and understandings of the world as business professionals as well as teaching them necessary knowledge in business.

授業スケジュール Course Schedule

第1日(Day1)

Theme:Digital Transformation Enabling Technologies
Case:Xiomi
Case: Coda Coffee


第2日(Day2)

<Module 2:Date December 2nd>
Theme:Big Data Analytics
Case:Gap
Case: Wattpad


第3日(Day3)

<Module 3:Date December 3rd>
Theme:Commercial Strategy and Models
Case: FarFetched
Case: Numenta


第4日(Day4)

<Module 4:Date December 4th>
Theme:Integration of Digital Transformation
Case:DBS Bank
Case: Domino’s Pizza


第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
クラス貢献度合計 Class Contribution Total 40 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 60 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Group Project
Deadline:Two weeks after the last day of class
Submission method:Digital Upload Method

Note on class attendance: Missing classes will be reflected in your participation grade since you will not be available to contribute during the class and any exercise for that session. Leaving after the lecture break will constitute an absence.

Note on course concerns: If you have any questions about the class or class material, you are encouraged to meet with me on class days, contact me via email, or set up an appointment to talk by phone.

Class courtesy: Please switch your cell phones on silent mode or off during class. Also, please use your laptop computers for class use only. Please do not have side discussions (even if it is about the class topic) since this distracts from the main course discussion.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Julian Villanueva; Luis Ferrandiz「3 Steps to Market-Driven Digital Transformation: Stairway to Digitalization」Harvard Business Review Press(2017)

参考文献・資料 Additional Readings and Resource

3 Steps to Market-Driven Digital Transformation: Stairway to Digitalization
Julian Villanueva; Luis Ferrandiz
Pub Date: Mar 21, 2017
Product #: IIR176-PDF-ENG

授業調査に対するコメント Comment on Course Evaluation


This is my first time teaching this course. I have taught Internet Strategy, Digital Marketing, and Consumer Behavior/Digital Marketing before. Evaluations have been very high based on engagement, practical knowledge of the Professor, and topics covered. The Group Project will be a chance for students to get some practical experience of directly working on a Digital Transformation Project.

担当教員のプロフィール About the Instructor 


Professor: Ted Katagi
Language: English
Ted is currently CEO of Kenja Corporation, a B2B Cloud Collaboration platform company selling to Enterprise Customers. He was also Head of Private Equity Asia for Fidelity Investments, Chief Marketing Officer of Vodafone Japan and Verizon Wireless (west), and Global Head of Commercial Strategy for Vodafone. Ted also worked at IBM and Bain and Company and holds an MBA from Harvard Business School as well as Computer Science and Economics degrees from UC Berkeley.







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