シラバス Syllabus

授業名 SDGs Project
Course Title SDGs Project
担当教員 Instructor Name Goi Hoe Chin、Hakeem Muhammad Mohsin
コード Couse Code GLP203_G22N
授業形態 Class Type 演習 Practicum
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 演習科目400系 / Case Writing & Seminar
学位 Degree MBA
開講情報 Terms / Location 2022 GSM Nagoya Fall

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

Mission Statement of NUCB Business School:
Our mission is to educate innovative and ethical leaders who possess a 'Frontier Spirit' and to create knowledge that advances business and society. Our students will have the ability to bridge the gap between New Asia and the rest of the world.

The course would enable students to learn about concept of Innovation put into practice in the midst of the course as a display of "frontier spirit" . Through the active participation by members with diversity, it would enable every individual to gain the ability of understand the differences, and to seek business opportunities in the global market.

授業の目的(意義) / Importance of this course

The 2030 agenda for sustainable development by United Nations (UN) include 17 Sustainable Development Goals (SDGs). The goals require immediate actions by developed and developing nations to tackle challenges and foster sustainable growth. They recognize issues from climate change to environmental protection, global poverty to inequality and improvements in health and educations to economic growth.

The SDGs can be divided into Environmental, Social and Governance (ESG) areas to measure the impact of actions by corporate entities; as corporations are working with governments to tackle these global challenges.

ESG can help us to understand the current and future standing of a corporation with respect to sustainability initiatives, return as well as risk. But the questions is how corporations manage social and environmental issues along business opportunities.

The course is based on academia and industry connections to provide students an opportunity to interact with stakeholders and use their skills to solve issues faced by global corporations while tackling issues related to environment and sustainability.

到達目標 / Achievement Goal


Students can gain skills in critical thinking, diversity awareness, ethical decision making, effective communication, innovative leadership and global perspective.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes


By the end of the course, participants will be able to:

• To understand Sustainable Development Goals (SDGs) and implications for global organizations.
• Develop an awareness of incorporating organizational values and socially responsible practices in sustainable operations.
• To explore the nature of corporate social responsibility, including its power and limitations.
• To examine sustainability as a legitimate and viable corporate strategy.
• To evaluate future options, decide on action, and translate general proposals into specific action steps.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 40 %
フィールドメソッド Field Method 40 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

Course Approach
The SDG course is based on interactions with a corporate entity (RICOH) while focusing on a specific SDG project (RICOH ENA Forest) and its stakeholders.

Students will interact with RICOH representatives and project stakeholders using zoom. – Interpretation in English will be provided for the Japanese presentations and discussions.

Readings (cases or discussion material) will be assigned, provided beforehand for specific sessions. The emphasis will be on student responsibility for learning through active application of course content, interaction with stakeholders, and team collaborations for the final report. Active participation and preparation for class are requirements for this course.

Submission method
Please submit all required reports using “Google Classroom” before the deadline. Late submission of the assigned work shall lead automatically to the imposition of a penalty.

Final Exam. There is “No Final Exam” in the course.

Use of Electronic Devices
The use of electronic equipment including phone, tablet, smartwatch and other communication devices for purposes other than course-related learning are strictly prohibited during class.

Google Classroom
The reports, slides, submission deadlines and other important information related to class activities will be distributed through Google Classroom and students are expected to check it frequently.

Academic Honesty and Integrity
Academic honesty is crucial for the learning process. Plagiarism or academic dishonesty in any form will not be tolerated.

授業スケジュール Course Schedule

第1日(Day1)

Theme: Understanding about sustainability
i) Lecture and Discussion: Fieldwork, Sustainability, Quadruple Helix Model (Goi)
ii) Lecture and Discussion: Social impact and economic efficiency of CSR initiatives (Hakeem)
iii) SDGs Project Guidance: Introduction of Ena City, Ricoh Ena Forest, NPOs and SDGs project scope. (Goi and Hakeem)

SDGs Project Guidance: Introduction of Ricoh Ena Forest, Ena city, and SDGs project scope. (Goi and Hakeem)

Afternoon Sessions:
i) Lecture & Discussion: “SDGs Future City - Case of Ena City”
(Ena City Government Representative)

ii) Lecture & Discussion: “Ricoh SDGs Strategy”
Ricoh Corporation Representative


Time Allocated: 6 hours excluding breaks Location: NUCB Business School

●使用するケース
Case 1 : What Tōhoku Can Teach Harvard Business School Students (Article)
Case 2: Ant Financial and Its Innovative Corporate Social Responsibility

第2日(Day2)

Theme: Fieldwork in Ena City
Location: Ricoh Ena Forest, NPO Satohachi and Chestnut farms in Gifu Prefecture.

Visit and discussions with Ricoh Ena Forest & NPO representatives,

Discussion objectives:
-Understanding the eco-system, how Ricoh is taking care of the ENA forest
-What kind of actions Ricoh needs to consider in fulfilling the needs of other stakeholders?
I-s existing SDGs model sustainable?
-Carbon footprints of Ricoh elemex factory etc.

Discussion with NPO Satohachi & Chestnut farms
Understanding the relevance and impact of NPO activities on regional sustainability
Role of local government and residents in sustainability relevant activities


Time Allocated: 8-9 hours (including transport time and break)
Location: Ricoh Ena Forest and Kita Ena Junior High School (To be confirmed)
SDG Project Guidance: Goi and Hakeem

●使用するケース
No Case

第3日(Day3)

Time Allocated: 6 hours excluding breaks Location: NUCB Business School
Morning Sessions (3 Hours)
Session 1: Introduction to Circular Economy: New Thinking with New Managerial and Policy Implication (Goi)
Session 2: Four Steps to Sustainable Business Model Innovation (Hakeem)

Afternoon Sessions (3 Hours)
-Group Focused Project Guidance: Goi and Hakeem
-Final Project Group Work

Time Allocated: 5~6 hours excluding breaks Location: NUCB Business School


●使用するケース
Case 3: Mymizu 2021
Case 4: Introducing a Circular Economy: New Thinking with New Managerial and Policy Implication
Case 5: Four Steps to Sustainable Business Model Innovation

第4日(Day4)

Theme: Final Proposal Presentation
Morning Session (3 Hours)
- Final Presentations (Group)
- Q&A Session


Afternoon session (3 Hours)
Theme: SDGs Symposium
Presentation on SDGs Practices (local and global partners)
Time Allocated: 6 hours excluding breaks
Location: NUCB Business School
SDG Project Guidance: Goi and Hakeem


●使用するケース
No Cases

第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
クラス貢献度合計 Class Contribution Total 40 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 30 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Harvard Business Review 「「「Harvard Business Review on Greening Your Business Profitably」 」Harvard Business Review Press(2011)

参考文献・資料 Additional Readings and Resource

1. Corporate Sustainability Reporting: An Innovative Tool for the Greater Good of All Dorothy Paun
2. How Board Members Really Feel About ESG, from Deniers to True Believers N Craig Smith, Ron Soonieus
3. The Top Sustainability Stories of 2019 Andrew Winston
4. Is Your Company Ready for a Zero-Carbon Future? Nigel Topping
5. What Do We Mean by "Strategy for Sustainability"?--And Why is It Essential to the Survival of Your Business? Adam Werbach
6. Characterizing and measuring sustainable development


Journals/Magazines
● Harvard Business Review
● Financial Times
● Business week, Fortune and the Wall Street Journal

授業調査に対するコメント Comment on Course Evaluation

The final grade for this course will be computed based on the following:

Class participation 40%
Final Reports 30%
Final Presentations – 30%

Final Report and Presentation Grading
Grading of your final report and presentation is based on,
1. Analysis – In-depth observation and highlighting the areas for improvement
2. Presentation – Explaining the analysis in understandable format for all stakeholders
2. Corporate Relevance – Can Ricoh add more value considering their existing SDG activates.

* Above content and syllabus will be subjected to changes in response to request by partners
* Two-way transport from Campus to Ena to be borne by students
* Fieldwork activity will be subjected to stakeholders' approval during the pandemic situation

担当教員のプロフィール About the Instructor Goi Hoe Chin


Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.

(実務経験 Work experience)


Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.

In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).

担当教員のプロフィール About the Lecturers Hakeem Muhammad Mohsin


Dr. Hakeem is an associate professor at NUCB Business School, Nagoya University of Commerce and Business. He earned his doctorate and master degrees from the Graduate School of Economics and Management, Tohoku University, Japan, and attended Harvard Business School (HBS), Harvard University for executive education. He worked as an adjunct professor in renowned institutions including, Burgundy School of Business, France, Department of Global and Interdisciplinary Studies (GIS), Hosei University, Japan, and the Graduate School, Tohoku University of Community Service and Science, Japan. He received various awards and scholarships during his academic career, including the Japanese Government Scholarship (MEXT) and JSPS Fellowship at Tohoku University. He has published a number of articles and participated in a series of conferences. His research interests include but are not limited to International Business, Regional Sustainability, Strategic Management, and Network Science.

(実務経験 Work experience)



Dr. Hakeem's professional experience includes work in Investment Management, Financial Consultancy, Education, Training, and Career Counselling in different organizations.

Refereed Articles

  • (2024) Turning Lemons into Lemonade: Social Support as a Moderator of the Relationship Between Technostress and Quality of Life Among University Students. Psychology Research and Behavior Management
  • (2024) Leveraging place-based resources for quality education: insights from a forest community outreach project in Japan. International Journal of Sustainability in Higher Education
  • (2023) Regional Sustainable Development Using a Quadruple Helix Approach in Japan. Regional Studies, Regional Science
  • (2022) Application of learning organization 2.0: a case study of Ricoh Ena Forest Japan. The Learning Organization
  • (2022) Linking Past with the Future: The Case of Toyota Woven City. NUCB insight 11

Refereed Proceedings

  • (2023) Leveraging Place-Based Resources for Regional Sustainability: Insights from a Collaborative Consulting Project 7th Islamic Finance, Banking & Business Ethics Global Conference 7th Islamic Finance, Banking & Business Ethics Global Conference 1 1 Islamabad, Pakistan
  • (2023) Transforming Regional Competitiveness through Innovative Smart Technologies: The Case of Toyota Woven City European Academy of Management (EURAM) Annual Conference 2023 Proceedings European Academy of Management (EURAM) Annual Conference 2023 1 2 Trinity Business School, Dublin, Ireland
  • (2019) Equity Markets, Economic Indicators and Investment Patterns: The Network Perspective Society of Interdisciplinary Business Research (SIBR) 2019 Conference Proceedings "The Interdisciplinary Approach to Research, Innovation and Practice" SIBR 2019 Conference 1 2 Osaka, Japan
  • (2018) Asia Pacific, TPP (Trans Pacific Partnership) and US; The Network Perspective SIBR Conference on Interdisciplinary Business & Economics Research SIBR Conference on Interdisciplinary Business & Economics Research 1 2 Osaka, Japan
  • (2016) International Conference on Business, Economics, Management and Marketing FOREIGN PORTFOLIO INVESTMENT AND ECONOMY: THE NETWORK PERSPECTIVE International Conference on Business, Economic, Management and Marketing 1 2 University of Oxford, UK



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