シラバス Syllabus

授業名 Designing the Future of Retail Business
Course Title Designing the Future of Retail Business
担当教員 Instructor Name Arto Lindblom
コード Couse Code GLP156_G25N
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 応用科目200系 / Applied
学位 Degree MSc in Management / Business Analytics & AI
開講情報 Terms / Location 2025 GSM Nagoya Spring

授業の概要 Course Overview

Mission Statementとの関係性 / Connection to our Mission Statement

The course supports NUCB's mission by empowering students to become innovative, ethical leaders who drive positive change in business and society through strategic retail practices, fostering a global perspective while maintaining relevance to regional and societal needs.

授業の目的(意義) / Importance of this course

The retail industry is evolving at an enormous speed, with a significant shift toward online and omnichannel retailing. This shift challenges retail organizations to be creative in developing their overall retail strategies, business models, and branding. In particular, retailers must stay on top of relevant trends and understand how to steer their businesses in the right direction as the environment changes constantly and market uncertainty increases. For any retailer, the key to future success lies in the ability to deliver unique and enjoyable customer experiences across multiple channels while ensuring the business itself is organized efficiently and sustainably.

By studying this course, students will deepen their understanding of how to assess evolving retail environment and how to create and implement customer-centric retail strategies that drive value for both customers and businesses. The holistic approach of the course prepares students to address the complexities of modern retailing and deliver innovative solutions across diverse markets.

To be more specific, the purpose of this course is to provide students with an overview of the evolving retail industry, along with its current and future challenges and opportunities. The focus is on 1) retail strategies and retail business models, 2) retail branding and customer experience management and 3) omnichannel strategies in the field of retailing. The course also examines 4) internationalization in retailing as a strategy for driving growth.

到達目標 / Achievement Goal


After completing the course, students will have a solid understanding of the most important aspects of the rapidly changing retail industry and they are familiarized with the key decision areas in retailing, with a special emphasis on marketing-related decisions and a forward-looking perspective. In particular, by studying this course, students will be able to analyze and evaluate different retail business models, develop effective retail strategies, and make informed decisions to address challenges in the dynamic retail environment. This course also prepares students to anticipate future trends and leverage innovations to stay competitive in both local and global markets.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG5 Executive Leadership (EMBA)
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes


This course equips students with the tools to innovate and adapt in a highly competitive and ever-evolving retail landscape. In particular, students are sensitized to analyze various situations faced by modern retail organizations in different markets and regions, enabling them to provide managerial recommendations to retail managers. Thus, during the course students will learn to analyze market trends and competitive dynamics, enabling them to make justified decisions.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 12 つくる責任、つかう責任(Responsible Consumption and Production)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

Assignment 1: Preparation Report

Students should allocate 2–3 hours per case to review the material and complete a brief preparation report.

Preparation Report 1: Deadline for submission June 23 (Monday) 23:59 JST
*Description: Please submit a brief preparation report of either Case 1 or Case 2 that includes a
list (e.g., using bullet points) of 3 to 5 key takeaways from the case. Takeaways are key insights or practical implications derived from the case. The report will be accounted for course evaluation.

Preparation Report 2: Deadline for submission June 24 (Tuesday) 23:59 JST
*Description: Please submit a brief preparation report of either Case 3, Case 4, Case 5 that includes a
list (e.g., using bullet points) of 3 to 5 key takeaways from the case. Takeaways are key insights or practical implications derived from the case. The report will be accounted for course evaluation.

Preparation Report 3: Deadline for submission June 25 (Wednesday) 23:59 JST
*Description: Please submit a brief preparation report of either Case 6, Case 7, Case 8 that includes a
list (e.g., using bullet points) of 3 to 5 key takeaways from the case. Takeaways are key insights or practical implications derived from the case. The report will be accounted for course evaluation.

Preparation Report 4: Deadline for submission June 26 (Thursday) 23:59 JST
*Description: Please submit a brief preparation report of either Case 9, Case 10, Case 11 that includes a
list (e.g., using bullet points) of 3 to 5 key takeaways from the case. Takeaways are key insights or practical implications derived from the case. The report will be accounted for course evaluation.

All takeaways should be compiled into a single document, clearly indicating the corresponding case. The document must be submitted to the instructor before the course begins.

Students' takeaways will be discussed during the course.

Submission Deadline for preparation reports: Please see above.

Submission Method: Submit via Google Classroom (within max 4 A4 pages, no PowerPoint)

Assignment 2: Final report

As a final report students should write a brief learning diary. A learning diary summarizes what a student has learned in a course. The core idea is to reflect on what the course has taught and how it has impacted the student. The learning diary can also include some ideas how to apply learned concepts in real-world scenarios. It is recommended to start writing the learning diary early, ideally from the beginning of the course.

When writing the diary, a student may consider the following questions: What did I learn? What was new to me? Did anything change my views, and if so, why? What did I not understand? Did anything challenge my existing ideas? How can I apply learned concepts in practice?

Submission Deadline: One week after the last class

Submission Method: Submit via Google Classroom (within max 3 A4 pages, no PowerPoint)

授業スケジュール Course Schedule

第1日(Day1)

Retail Strategies and Retail Business Models

The course begins with an introductory lecture on the evolving retail landscape and new forms of retailing. Additionally, course practicalities are discussed.

Schedule for Day 1:

Introductory lecture: 11:00 - 13:00
Lunch: 13:00 - 13:50
Case 1: 13:50 -15:50
Case 2: 15:50 - 17:40


●使用するケース
Case 1: Amazon vs Walmart: Clash of Business Models
Publisher: Singapore Management University / The Case Centre, 2022

Case 2: Alibaba: Launching a Direct Online Retail Model
Publisher: Ivey Publishing, 2022

第2日(Day2)

Retail Branding and Customer Experience Management

Schedule for Day 2:

Case 3: 11:00 - 13:00
Lunch : 13:00 - 13:50
Case 4: 13:50 -15:50
Case 5: 15:50 - 17:40


●使用するケース
Case 3: UNIQLO: Relaunching +J Collection
Publisher: Ivey Publishing, 2022

Case 4: Nykaa: Time to Redefine Customer Experience
Publisher: Ivey Publishing, 2024

Case 5: Keeping an Eye on the Brand: Etnia Barcelona's Retail Strategy
Publisher: The Case Centre, 2023

第3日(Day3)

Omnichannel Retailing

Schedule for Day 3:

Case 6: 11:00 - 13:00
Lunch : 13:00 - 13:50
Case 7: 13:50 -15:50
Case 8: 15:50 - 17:40

●使用するケース
Case 6: Hema: New Retail Comes To Grocery
Publisher: International Institute for Management Development (IMD), 2019

Case 7: Brand W: Strategizing for Omni-Channel Retail
Publisher: Ivey Publishing, 2018

Case 8: The Home Depot Inc: A Digital Transformation for Customer Experience
Publisher: Ivey Publishing, 2020

第4日(Day4)

Internationalization of Retailing

Schedule for Day 4:

Case 9: 11:00 - 13:00
Lunch : 13:00 - 13:50
Case 10: 13:50 -15:50
Case 11: 15:50 - 17:40

●使用するケース
Case 9: Lululemon Athletica: Driving Global Growth
Publisher: Ivey Publishing, 2023

Case 10: Fast Retailing: Uniqlo’s Expansion into the USA
Publisher: The Case Centre, 2020

Case 11: Rakuten: To Stay or Not To Stay In The UK?
Publisher: Ivey Publishing, 2020

第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 10 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 70 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 10 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Evaluation of class contributions considers quality, frequency, and engagement. Key factors include insightful and relevant input, regular participation, interaction with peers, and preparation.

A preparation report is evaluated based on clarity, novelty, insightfulness, and accuracy.

Final report (a learning diary) is evaluated based on reflection, depth, and engagement.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • 配布資料

参考文献・資料 Additional Readings and Resource

No additional readings

授業調査に対するコメント Comment on Course Evaluation

First-year course instructor

担当教員のプロフィール About the Instructor 









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