The course supports NUCB's mission by empowering students to become innovative, ethical leaders who drive positive change in business and society through strategic retail practices, fostering a global perspective while maintaining relevance to regional and societal needs.

The retail industry is evolving at an enormous speed, with a significant shift toward online and omnichannel retailing. This shift challenges retail organizations to be creative in developing their overall retail strategies, business models, and branding. In particular, retailers must stay on top of relevant trends and understand how to steer their businesses in the right direction as the environment changes constantly and market uncertainty increases. For any retailer, the key to future success lies in the ability to deliver unique and enjoyable customer experiences across multiple channels while ensuring the business itself is organized efficiently and sustainably.

By studying this course, students will deepen their understanding of how to assess evolving retail environment and how to create and implement customer-centric retail strategies that drive value for both customers and businesses. The holistic approach of the course prepares students to address the complexities of modern retailing and deliver innovative solutions across diverse markets.

To be more specific, the purpose of this course is to provide students with an overview of the evolving retail industry, along with its current and future challenges and opportunities. The focus is on 1) retail strategies and retail business models, 2) retail branding and customer experience management and 3) omnichannel strategies in the field of retailing. The course also examines 4) internationalization in retailing as a strategy for driving growth.

After completing the course, students will have a solid understanding of the most important aspects of the rapidly changing retail industry and they are familiarized with the key decision areas in retailing, with a special emphasis on marketing-related decisions and a forward-looking perspective. In particular, by studying this course, students will be able to analyze and evaluate different retail business models, develop effective retail strategies, and make informed decisions to address challenges in the dynamic retail environment. This course also prepares students to anticipate future trends and leverage innovations to stay competitive in both local and global markets.

*本学の教育ミッションを具現化する形で設定されています。

This course equips students with the tools to innovate and adapt in a highly competitive and ever-evolving retail landscape. In particular, students are sensitized to analyze various situations faced by modern retail organizations in different markets and regions, enabling them to provide managerial recommendations to retail managers. Thus, during the course students will learn to analyze market trends and competitive dynamics, enabling them to make justified decisions.

教育手法 Teaching Method		% of Course Time
インプット型 Traditional		0 %
参加者中心型 Participant-Centered Learning	ケースメソッド Case Method	100 %
	フィールドメソッド Field Method	0 %
合計 Total		100 %

Assignment 1: Preparation Report

Students should allocate 2–3 hours per case to review the material and complete a brief preparation report.

Preparation Report 1: Deadline for submission June 23 (Monday) 23:59 JST
*Description: Please submit a brief preparation report of either Case 1 or Case 2 that includes a
list (e.g., using bullet points) of 3 to 5 key takeaways from the case. Takeaways are key insights or practical implications derived from the case. The report will be accounted for course evaluation.

Preparation Report 2: Deadline for submission June 24 (Tuesday) 23:59 JST
*Description: Please submit a brief preparation report of either Case 3, Case 4, Case 5 that includes a
list (e.g., using bullet points) of 3 to 5 key takeaways from the case. Takeaways are key insights or practical implications derived from the case. The report will be accounted for course evaluation.

Preparation Report 3: Deadline for submission June 25 (Wednesday) 23:59 JST
*Description: Please submit a brief preparation report of either Case 6, Case 7, Case 8 that includes a
list (e.g., using bullet points) of 3 to 5 key takeaways from the case. Takeaways are key insights or practical implications derived from the case. The report will be accounted for course evaluation.

Preparation Report 4: Deadline for submission June 26 (Thursday) 23:59 JST
*Description: Please submit a brief preparation report of either Case 9, Case 10, Case 11 that includes a
list (e.g., using bullet points) of 3 to 5 key takeaways from the case. Takeaways are key insights or practical implications derived from the case. The report will be accounted for course evaluation.

All takeaways should be compiled into a single document, clearly indicating the corresponding case. The document must be submitted to the instructor before the course begins.

Students' takeaways will be discussed during the course.

Submission Deadline for preparation reports: Please see above.

Submission Method: Submit via Google Classroom (within max 4 A4 pages, no PowerPoint)

Assignment 2: Final report

As a final report students should write a brief learning diary. A learning diary summarizes what a student has learned in a course. The core idea is to reflect on what the course has taught and how it has impacted the student. The learning diary can also include some ideas how to apply learned concepts in real-world scenarios. It is recommended to start writing the learning diary early, ideally from the beginning of the course.

When writing the diary, a student may consider the following questions: What did I learn? What was new to me? Did anything change my views, and if so, why? What did I not understand? Did anything challenge my existing ideas? How can I apply learned concepts in practice?

Submission Deadline: One week after the last class

Submission Method: Submit via Google Classroom (within max 3 A4 pages, no PowerPoint)

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。

講師用内規準拠 Method of Assessment	Weights
コールドコール Cold Call	10 %
授業内での挙手発言 Class Contribution	60 %
クラス貢献度合計 Class Contribution Total	70 %
予習レポート Preparation Report	20 %
小テスト Quizzes / Tests	0 %
シミュレーション成績 Simulation	0 %
ケース試験 Case Exam	0 %
最終レポート Final Report	10 %
期末試験 Final Exam	0 %
参加者による相互評価 Peer Assessment	0 %
合計 Total	100 %

評価の留意事項　Notes on Evaluation Criteria

Evaluation of class contributions considers quality, frequency, and engagement. Key factors include insightful and relevant input, regular participation, interaction with peers, and preparation.

A preparation report is evaluated based on clarity, novelty, insightfulness, and accuracy.

Final report (a learning diary) is evaluated based on reflection, depth, and engagement.

• 配布資料

No additional readings

First-year course instructor