シラバス Syllabus

授業名 Driving Strategic Innovation
Course Title Driving Strategic Innovation
担当教員 Instructor Name 内古閑 宏(Hiroshi Uchikoga)
コード Couse Code GLP154_G21N
授業形態 Class Type 講義 Regular course
授業形式 Class Format Live Virtual
単位 Credits 2
言語 Language EN
科目区分 Course Category 応用科目200系 / Applied
学位 Degree MSc in Management
開講情報 Terms / Location 2021 GSM Nagoya Spring

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

This course perfectly aligns with NUCB's Mission Statement as it guides to nurturing leaders with Frontier spirits who can bridge cultural differences. It will provide students insights to confront situations where they require innovating thinking, innovating actions and innovative problem solving within an international context.

授業の目的(意義) / Importance of this course

The course encompasses case method discussions which provide insights in forming answers to questions such as; Why do companies pursue innovation? What type of innovation are they going after? How does it matter to business? Why would strategy be critical to innovation? What are the drivers for innovation?
Innovation is much more than about technology, which covers business model, customer experience and work style innovations. This course pays particular attention to innovations found in industries related to science and technology, a la disruptive innovation - with case analysis extending to various angles; corporate strategy, company culture, leadership behaviors, teaming, talent management, R&D portfolio control and collaborative work.

When breaking down the course theme into three elements, (1)Driving force, (2)Strategy and (3) Innovation, companies face decision making crossroads at each. Driving force comprises topics of discipline vs creativity, entrepreneurship vs corporate culture, experimental vs proven. Strategy carries out controversies of balancing short term and long term results, company culture alignment, organizational change, and human resource evaluation. Innovation incorporates considerations on issues such as insource vs outsource , ambiguity vs clarity, and bottom up vs top down.
Through a wide array of discussion, the course intends to observe the social and economic impact of driving strategic technological innovations.

到達目標 / Achievement Goal


Through the case discussions, the class will co-create knowledge on innovation from an organizational, technological and strategical point of views while searching into mindfulness and personal aspects which form the basis for innovation.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes


Through case method discussion and with your active involvement, the course is designed to hand over 'thinking tools' when driving strategic innovation. The course intends you to be ready for shaping strategies that answer basic questions of why, what and how - Why do we need innovation? What do we need to do? and How are we going to make it happen?
A set of insights which you take away from the classroom, we hope, becomes an armour of thoughts in constructing coherent narratives for driving strategic innovation - narratives of which will be shared among your colleagues and team members.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

Participants will leave this program armed with the knowledge of how to influence corporate culture, alter the way their organization responds to the challenge of innovation. This intensive case discussion learning experience will deliver multi-faceted insights which help leaders to:
- face technology challenges, from R&D to manufacturing, project management to engineering
- linking R&D portfolio decisions with business strategy
- Understand how technologies and markets evolve and how they are linked
( The course does not hesitate to discuss technology matters when necessary. )

Case Analysis Reports
The course requires to write ( a minimum of 1 page ) case analysis for one of the questions in each case.
( total of more than 8 pages for 8 cases )
They will be collected before each day and the reports will consist 50% of the final grade.

授業スケジュール Course Schedule

第1日(Day1)

May 25th Session#1
Session Focus - Innovation in a Corporate Environment

May 25th Session#2
Session Focus - Commercializing Scientific Innovation

●使用するケース
Case1 : 3M Optical Systems: Managing Corporate Entrepreneurship (HBS)
Case2 : The Langer Lab (HBS)

第2日(Day2)

May 26th Session#3
Session Focus - Innovation in a Matured Market

May 26th Session#4
Session Focus - Innovation and Organizational Evolution

●使用するケース
Case3: Whole Foods Market (HBS) / Amazon Acquires Whole Foods (B) (HBS)
Case4: Phase Zero : Introducing New Services at IDEO (A) & (B) (HBS)

第3日(Day3)

May 27th Session#5
Session Focus - Innovation and Business Model

May 27th Session#6
Session Focus - Founders of an Innovation

●使用するケース
Case5: Genapsys: Business Models for the Genome (HBS)
Case6: Apple's Core (HBS)

第4日(Day4)

May 28th Session#7
Session Focus - Innovation in a Research Organization

May 28th Session#8
Session Focus - Innovation and Searching Inside Yourself

●使用するケース
Case7: Sony Computer Science Laboratories (Kellog)
Case8: Zen for Strategy (in the cases of Steve Jobs and Phil Jackson)

第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 5 %
授業内での挙手発言 Class Contribution 45 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 50 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Please take a solid time for Case Analysis Reports (Preparation Reports).

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Peter Thiel「Zero to One: Notes on Start Ups, or How to Build the Future」Virgin Books(2015)978-0753555194
  • Chade-Meng-Tan「Search Inside Yourself」Harper One(2014)978006211693-2

参考文献・資料 Additional Readings and Resource

How Will You Measure Your Life?
by Clayton M. Christensen

Zen Mind Beginner's Mind
by Shunryu Suzuki

授業調査に対するコメント Comment on Course Evaluation

- Everything was really good overall --> by far one of the best classes we had at NUCB
- I feel that there was a deep attention on selecting the appropriate cases. And I also found that the final question made us think deeply on our own career.
- Education is not only about learning frameworks! That is the lesson I will remember about this class! Innovation finds its source inside of us, inside of our passion and we should always be open to learn about different approaches to be creative

担当教員のプロフィール About the Instructor 

1998年慶應義塾大学理工学部修士課程修了。(株)東芝入社、世界初のノートパソコンを設計したハードウェア設計部に所属。1994年ハーバード・ビジネス・スクール経営大学院修士課程修了(MBA)後、東芝本社パソコン商品企画部にて新型ノートパソコンの企画、インターネット・サービスの立ち上げ、ネット接続型次世代DVD規格の策定に従事。1997年ソフトバンク(株)入社、企業投資室にてスカパーの立ち上げ、インターネット企業投資を実施。ソフトバンクと米国ジオシティーズの合弁会社、ジオシティーズ・ジャパン(株)の設立、事業立上げを指揮。2000年ヴィジョネア(株)を創業、DVDとインターネットの連動技術で事業構築、特許権利化後にライセンスビジネスにピボットし現在に至る。2012年米国シリコンバレーに移り住みYouTuber向けアプリ開発のVeamInc.設立・創業、現在に至る。帰国後アフリカにおける世銀のプロジェクト、ブロックチェーンのビジネス・プロデュースに関与。

Education
Masters Degree in Business Administration, Harvard Business School
Master of Engineering in Mechanical Engineering, Keio University
Bachelor of Engineering in Mechanical Engineering, Keio University

After joining Toshiba's Computer Division in 1988 where he was involved in designing the world's first notebook PC, Hiroshi Uchikoga went to Harvard Business School MBA program. After graduation, he returned to Toshiba Headquarters Product Planning division in 1994, where he engaged in; planning advanced notebook PCs, launching Toshiba's first internet service, and standardizing a new generation video disc format.
When he met Mr. Son of Softbank, Hiroshi decided to work as a manager in the investment division, then led the joint venture between GeoCities (US) and Softbank. In 2000, Hiroshi founded Visionare Corporation, a software development company in Japan which eventually pivoted to a license company after acquiring eight patents, and he moved to Sunnyvale, California in 2012 to start up Veam Inc. - both of which are currently working on a path to successful exits. Returning to Japan in 2017, he acted as Business Producer at World Bank's project in Africa and blockchain related businesses.







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