シラバス Syllabus

授業名 Industrial Organization
Course Title Industrial Organization
担当教員 Instructor Name Dongyu Guo
コード Couse Code GLP153_G23N
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 応用科目200系 / Applied
学位 Degree MSc in Management
開講情報 Terms / Location 2023 GSM Nagoya Spring

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

Aligning with the NUCB Business School’s mission statement, this course assists participants to foster a "frontier spirit” and enables them to solve economic and business problems in a global society.

授業の目的(意義) / Importance of this course

Industrial Organization, a major subject of applied MICROECONOMICS, studies how firms interact and compete with each other in the market. The primary tools of Industrial Organization are consumer and producer theory, optimization, and in particular game theory.

The course surveys the main topics and analytical tools in the field of Industrial Organization. It focuses on market structure, firms' conduct, and industry performance. Of special interest is firms' strategic behavior in price and non-price competition. The types of behavior, or conduct, include oligopoly pricing and production, strategic entry deterrence, horizontal mergers and acquisitions (both in traditional industries and in digital industries), and vertical integration. The effects of firms' conduct on economic welfare and the feedback effects on market structure are examined. Moreover, the course covers the effects of regulatory and legal systems (such as antitrust law or competitive policies) on firms' behavior and how firms operate under regulatory and legal regimes.

This course serves as an introductory course to prepare participants for further study in the area of Industrial Organization. It is also helpful for those participants who plan to pursue careers in private enterprises, including financial and legal institutions, in federal and state regulatory agencies, as well as in international trade.

到達目標 / Achievement Goal


By taking this course, participants will deepen their understanding of interactions between firms in cooperative and non-cooperative environments.

Participants will delve into theoretical and applied examination of firms’ strategic interactions in
oligopolistic markets, dominant firms’ behavior, pricing and marketing strategies that firms may use to increase profits.

Participants will cultivate knowledge of public policy responses to firms’ behavior, including antitrust policy and regulation.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes


By the end of the course, participants are expected to be able to

• understand how and why different industry structures offer various opportunities for firms to achieve competitive advantages
• understand the importance and the challenge of defining the relevant market in a competitive analysis
• examine the factors determining the firms’ appropriate strategy choices
• critically analyze the meaning of anti-competitive practices, especially the abuse of dominant market power
• identify the challenges that new firms face in heavily regulated industries
• understand the pros and cons of being a first mover

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

***Course Prerequisites***
• It is desirable that participants have a basic understanding of microeconomics.
• All participants are recommended to devote at least 3 hours to mandatory readings for each case and are expected to prepare their own answers to the assignment questions.
• Participants who wish to acquire deeper insights are suggested to read additional readings.

***Class Discussion***
• The class is based on open discussions and participants are facilitated to exchange their opinions with their classmates.
• Participants are expected to think flexibly and update their perspectives based on the open discussions and new theories.
• No specific comment may be given to each participant's opinion, but participants will know if their opinions are appreciated by listening to their classmates' feedback.

***Preparation report***
The detailed assignment questions will be distributed in the file “Assignment Sheet”.
Format: 2-3 pages, single-spaced, 12pt font size
Submission method: Upload your preparation report (PDF version) on Google Classroom
Deadline: 09:00, Day 2 (JST)
Feedback: The common factor(s) will be discussed in class.
IMPORTANT: The omitting of a source is considered plagiarism, even with indirect quotations.

***Case Exam***
The exam case and questions will be distributed in class on Day 4.
Duration: 3 hours
Deadline: Before the class ends on Day 4
Submission method: Upload your preparation report (PDF version) on Google Classroom
IMPORTANT: The omitting of a source is considered plagiarism, even with indirect quotations.

授業スケジュール Course Schedule

第1日(Day1)

Morning: Competition
Afternoon: Vertical integration

●使用するケース
Morning:
Cola Wars Continue: Coke and Pepsi in 2010
(Harvard Business School: 711462)
https://hbsp.harvard.edu/product/711462-PDF-ENG

Afternoon:
Coca-Cola in 2011: In Search of a New Model
(Harvard Business School: 711504)
https://hbsp.harvard.edu/product/711504-PDF-ENG

第2日(Day2)

Morning: (Horizontal) M&A in traditional industries
Afternoon: (Horizontal) M&A in digital industries

●使用するケース
Morning:
Airlines and Antitrust: Scrutinizing the American Airlines-US Airways Merger
(Harvard Kennedy School: KS1140)
https://hbsp.harvard.edu/product/KS1140-PDF-ENG

Afternoon:
Facebook and WhatsApp: Acquire or Ally?
(Ivey Publishing: W14408)
https://hbsp.harvard.edu/product/W14408-PDF-ENG

第3日(Day3)

Morning: Antitrust
Afternoon: Regulation

●使用するケース
Morning:
Amazon: Combatting Antitrust Litigations
(Ivey Publishing: W20994)
https://hbsp.harvard.edu/product/W20994-PDF-ENG

Afternoon:
Flytenow, Inc.: Regulatory Challenges in the Sharing Economy
(Ivey Publishing: W19039)
https://hbsp.harvard.edu/product/W19039-PDF-ENG

第4日(Day4)

Morning: First mover
Afternoon: Case exam

●使用するケース
Morning:
Urban Axes: First Mover in US Experiential Entertainment
(Ivey Publishing: W21102)
https://hbsp.harvard.edu/product/W21102-PDF-ENG

Afternoon:
Alibaba Group: Acquiring Lazada to Win the Southeast Asia E-Commerce Battle
(Ivey Publishing: W18247)
https://hbsp.harvard.edu/product/W18247-PDF-ENG

第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 60 %
予習レポート Preparation Report 10 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 30 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

• The grading system is in line with NUCB Business School Grading Policy, i.e., the final course grading will follow a forced distributed curve when the number of participations is larger than 10.
• Grading of class contribution is based on RELEVANCE, QUALITY, and FREQUENCY.
• The preparation report and the case exam will be graded by the comprehensiveness and depth of arguments.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • 配布資料

参考文献・資料 Additional Readings and Resource

• Lecture slides and other reading materials will be distributed.
• Paul Belleflamme and Martin Peitz. Industrial Organization: Markets and Strategies (2nd Edition) (NOT necessary for the course). Cambridge University Press, 2015. ISBN-13: 9781107687899
• Massimo Motta. Competition Policy: Theory and Practice (NOT necessary for the course). Cambridge University Press, 2004. ISBN-13: 9780521016919

授業調査に対するコメント Comment on Course Evaluation

The structure, contents, and assessment are modified based on the concerns raised by the previous participants.

担当教員のプロフィール About the Instructor 


Dongyu Guo received a Ph.D. in economics from the Humboldt University of Berlin (HU), and an M.Sc. in statistics from the London School of Economics and Political Science (LSE).

Her research interests lie primarily in the fields of industrial organization, competition policy, regulation, and, more broadly, applied microeconomic theory. She has published in the main international economics journals in her research field (International Journal of Industrial Organization, etc.), as well as in general interest economics journals (such as European Economic Review).

(実務経験 Work experience)


Prior to joining NUCB Business School in 2020, she was a Research Fellow for the Chair of Microeconomics and International Economics at the University of Duisburg-Essen, Germany.

Refereed Articles

  • (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
  • (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
  • (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
  • (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19






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