シラバス Syllabus

授業名 Industrial Organization
Course Title Industrial Organization
担当教員 Instructor Name Dongyu Guo
コード Couse Code GLP153_G22N
授業形態 Class Type 講義 Regular course
授業形式 Class Format Hybrid
単位 Credits 2
言語 Language EN
科目区分 Course Category 応用科目200系 / Applied
学位 Degree MSc in Management
開講情報 Terms / Location 2022 GSM Nagoya Spring

授業の概要 Course Overview

Aligning with the NUCB Business School’s mission statement, this course assists participants to foster a "frontier spirit” and enables them to solve economic and business problems in a global society.
Industrial organization, a major subject of applied MICROECONOMICS, studies how firms interact and compete with each other in the market. The purpose of this course is to introduce the main concepts and analytical tools of industrial organization. This course serves as a foundation course to prepare participants for further study in the area of industrial organization. It is also helpful for those participants who plan to pursue careers in public policy analysis and management consulting sectors.
By taking this course, participants will deepen their understanding of the impact of the firms’ decisions on various market outcomes, such as prices, quantities, varieties of products, and the associated welfare properties.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes

By the end of the course, participants are expected to be able to
• comprehend the concept of market structure and how it influences the strategic decisions of firms and their customers,
• understand and suggest managerial policies,
• comment upon governmental remedies in case of market failure within the context of the existing competition laws.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

***Course Prerequisites***
• It is desirable that participants have a basic understanding of microeconomics.
• All participants are recommended to devote at least 3 hours to mandatory readings for each case and are expected to prepare their own answers to the assignment questions.
• Participants who wish to acquire deeper insights are suggested to read additional readings.

***Class Discussion***
• The class is based on open discussions and participants are facilitated to exchange their opinions with their classmates.
• Participants are expected to think flexibly and update their perspectives based on the open discussions and new theories.
• No specific comment may be given to each participant's opinion, but participants will know if their opinions are appreciated by listening to their classmates' feedback.

***Preparation report***
Assignment: The detailed assignment questions will be distributed in the file “Assignment Sheet”.
Format: 1-2 pages, single-spaced, 12pt font size
Submission method: Upload your preparation report (PDF version) on Google Classroom
Deadline: 09:00 on Day 2 (JST)
Feedback: The common factor(s) will be discussed in class.
• The omitting of a source is considered plagiarism, even with indirect quotations.
• The preparation report counts for 10% of the final grade.

***Case Exam***
Case: Pfizer and the challenges of the pharmaceutical industry (A) (Ivey Publishing: W19390)
Assignment: The exam questions will be distributed in class on Day 4.
Duration: 3 hours
Deadline: Before the class ends on Day 4
Submission method: Upload your preparation report (PDF version) on Google Classroom
• The omitting of a source is considered plagiarism, even with indirect quotations.
• The case exam counts for 40% of the final grade.

授業スケジュール Course Schedule


Morning: Basic concepts of microeconomics/ industrial organization
Afternoon: Detailed industry analysis

Morning: The “most hated” CEO in America (North American Case Research Association: NA0503)
Afternoon: The Indian Sugar industry: Is it sweat enough? (Indian Institute of Management-Bangalore: IMB669)


Morning: Basic concepts of game theory
Afternoon: Vertical integration

Morning: Pricing games: Sony PlayStation and Microsoft Xbox (WDI Publishing: W88C82)
Afternoon: AMC Networks Inc.: The walking dead problem (Ivey Publishing: W18833)


Morning: Horizontal mergers in traditional industries
Afternoon: Horizontal mergers in digital industries

Morning: Tokyo Electron: The competitive consolidation and antitrust challenge (Ivey Publishing: W17244)
Afternoon: WhatsApp: Tech watchdogs collide with tech giants (INSEAD: IN1778)


Morning: Wrap-up
Afternoon: Case exam

Morning: Netflix: Will content be enough? (Ivey Publishing: W20875)
Afternoon: Pfizer and the challenges of the pharmaceutical industry (A) (Ivey Publishing: W19390)




成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 50 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 10 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 40 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

• The grading system is in line with NUCB Business School Grading Policy, i.e., the final course grading will follow a forced distributed curve when the number of participations is larger than 10.
• Grading of class contribution is based on RELEVANCE, QUALITY, and FREQUENCY.
• The preparation report and the case exam will be graded by the comprehensiveness and depth of arguments.

使用ケース一覧 List of Cases


教科書 Textbook

  • 配布資料

参考文献・資料 Additional Readings and Resource

• Lecture slides and other reading materials will be distributed.
• Paul Belleflamme and Martin Peitz. Industrial Organization: Markets and Strategies (2nd Edition) (NOT necessary for the course). Cambridge University Press, 2015. ISBN-13: 9781107687899
• Massimo Motta. Competition Policy: Theory and Practice (NOT necessary for the course). Cambridge University Press, 2004. ISBN-13: 9780521016919

授業調査に対するコメント Comment on Course Evaluation

The structure, contents, and assessment are modified based on the concerns raised by the previous participants.

担当教員のプロフィール About the Instructor 

Dongyu Guo received a Ph.D. in economics from the Humboldt University of Berlin (HU), and an M.Sc. in statistics from the London School of Economics and Political Science (LSE).

Her research interests lie primarily in the fields of industrial organization, competition policy, regulation, and, more broadly, applied microeconomic theory. She has published in the main international economics journals in her research field (International Journal of Industrial Organization, etc.), as well as in general interest economics journals (such as European Economic Review).

(実務経験 Work experience)

Prior to joining NUCB Business School in 2020, she was a Research Fellow for the Chair of Microeconomics and International Economics at the University of Duisburg-Essen, Germany.

Refereed Articles

  • (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
  • (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
  • (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
  • (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19