| 授業名 | Behavioral Economics |
|---|---|
| Course Title | Behavioral Economics |
| 担当教員 Instructor Name | Qin Dan |
| コード Couse Code | GLP152_G24N |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 基礎科目100系 / Basic |
| 学位 Degree | MSc in Management |
| 開講情報 Terms / Location | 2024 GSM Nagoya Spring |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
This course assists participants to foster a "Frontier Spirit", and helps them to better understand the nature of human behavior, building up a basis for ethical and efficient business decision making.
授業の目的（意義） / Importance of this course
Participants will study important psychological, cognitive, cultural, and social factors that shape the decision maker’s behavior in the economic environment. Participants study models of behavioral patterns that are commonly observed but cannot be incorporated by classical economic theory. We focus on a selection of behavioral economic models that are essential in understanding consumer behavior. We will emphasize intuitions, real-life experience, and experimental results.
到達目標 / Achievement Goal
Upon the completion of the course, participants are expected to be able to:
• Understand factors that can affect consumer behavior.
• Make predictions of consumer behavior by taking into account various factors beyond price and quality.
• Design strategies in the market place based on models of behavioral economics.
• Understand the role of experiments in behavioral economics.
• Understand factors that can affect consumer behavior.
• Make predictions of consumer behavior by taking into account various factors beyond price and quality.
• Design strategies in the market place based on models of behavioral economics.
• Understand the role of experiments in behavioral economics.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)
受講後得られる具体的スキルや知識 Learning Outcomes
Participants are expected to better understand the cognitive factors and biases that influence the behavior. They will be able to identify behavioral patterns and predict consumer behavior. They will understand the importance of experiments in business decision making.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 20 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 80 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Case reading and class discussion are the core parts of this course. Students are expected and required to read the case in advance and actively join the discussion. We will start the class with small group discussions, followed by class discussions. There is no prerequisite. However, a basic understanding of introductory Microeconomics is desirable. Grades are determined on the basis of in-class participation and the final report. Details about the final report will be given on the first day.
授業スケジュール Course Schedule
第1日（Day1）
(Ir)rational behavior and experimental identificationGroup and class discussion on the importance and method of understanding behavior. The discussion emphasizes intuition and real-life experience.
●使用するケース
(1) Behavioural Insights Team (A), 915024-PDF-ENG(2) Behavioural Insights Team (B), 915025-PDF-ENG (in-class reading)
(3) Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence, IN1673-PDF-ENG
第2日（Day2）
Limited attention and considerationGroup and class discussion on the limit of cognitive recourses and its implication over consumer behavior
Group work 1
●使用するケース
Original material第3日（Day3）
Anchoring effect, relativity, and more biasesGroup and class discussion on well documented behavioral biases
●使用するケース
(1) Anchoring Expectations, N0409D-PDF-ENG(2) Microsoft Windows: The Launch of Windows 7, 909A23-PDF-ENG
第4日（Day4）
The power of experimentsGroup and class discussion on business experiments
Group work 2
●使用するケース
(1) Booking.com, 619015-PDF-ENG(2) Dare to Experiment: The Scientific Approach to Consumer Behavior, UV8110-PDF-ENG (in-class reading)
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
20% final report = 20% reflection of group works
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 80 % |
| クラス貢献度合計 Class Contribution Total | 80 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 20 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
80% class contribution = 40% class discussion +40% group work participation20% final report = 20% reflection of group works
教科書 Textbook
- 配布資料
参考文献・資料 Additional Readings and Resource
Kahneman “Thinking, Fast and Slow” Penguin Group (2012) 978-0141033570
Thaler “Misbehaving: The Making of Behavioral Economics” W W Norton (2016) 978-0393352795
Thaler “Misbehaving: The Making of Behavioral Economics” W W Norton (2016) 978-0393352795
授業調査に対するコメント Comment on Course Evaluation
I have modified the course structure, reflecting the concerns raised in last year’s course.
担当教員のプロフィール About the Instructor
2015年早稲田大学経済学研究科博士後期終了。同年に早稲田大学より博士（経済学）を取得。その後、早稲田大学政治経済学部助手、東北大学経済学研究科准教授を経て、２０２０年より本学に着任。
Dr. Dan Qin is Associate Professor at NUCB. He received his Ph.D. in economics from Waseda University. He joined NUCB in 2020 after working as research associate at Waseda University and associate professor at Tohoku University. His main fields of interest are microeconomic theory and behavioral economics.
Refereed Articles
- (2024) Differentiating roles of the reference alternative. Games and Economic Behavior
- (2024) A simple model of two-system choice. Journal of Mathematical Economics
- (2021) A Note on Numerical Representations of Nested System of Strict Partial Orders. Games
- (2021) Exclusive shortlisting choice with reference. Economics Letters
- (2020) A Note on Reference-Dependent Choice with Threshold Representation. The B.E. journal of theoretical economics