| 授業名 | Innovation & Creative Thinking |
|---|---|
| Course Title | Innovation & Creative Thinking |
| 担当教員 Instructor Name | Goi Hoe Chin |
| コード Couse Code | GLP122_G24N |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 応用科目200系 / Applied |
| 学位 Degree | MBA |
| 開講情報 Terms / Location | 2024 GSM Nagoya Spring |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
Our mission is to educate innovative and ethical leaders who possess a 'Frontier Spirit' and to create knowledge that advances business and society. Our students will have the ability to bridge the gap between New Asia and the rest of the world.
授業の目的（意義） / Importance of this course
There is an increasing attention on the creation of innovation amongst large corporation, family business and even startups. However, till date, there is a lack of understanding on how organisation or individual can create innovation that meets end usersʼ needs. The way towards innovation is more than just applying “problem solving”approach. Corporate practitioners are required to learn new form of methodological approach that enables them to think and create new products and services that are users centric and innovative. To achieve innovation and creativity, “Design Thinking” is evident as a powerful concept and practical methodology that has been successfully employed by corporations, such as IDEO (Design & Consulting), Apple (Technology), SAP (IT) and Academic Institutions, such as Stanford University D School (New product development), as well as NUCB Business School (Area Innovation). Thus, this course aims to introduce the concepts of innovation and learn the methodology of design thinking through case studies and project simulation.
到達目標 / Achievement Goal
Students can gain skills in critical thinking, diversity awareness, ethical decision making, effective communication, innovative leadership and global perspective.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)
受講後得られる具体的スキルや知識 Learning Outcomes
By the end of the course, you will be able to:
• Understanding the concept of innovation and its determinates
• Understanding the concept and process of Design Thinking
• Apply the knowledge of innovation and design thinking on a real context
• Understanding the concept of innovation and its determinates
• Understanding the concept and process of Design Thinking
• Apply the knowledge of innovation and design thinking on a real context
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 30 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 70 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Part I: About Innovation (Day 1)
-Learn through case discussion, lecture and short exercises
Part II: About Design Thinking (Day 2)
-Learn through case discussion, lecture and short exercises
Part III: About Network and Ecosystem (Day 3)
-Learn through case discussion, lecture and short exercises
Part IV: About Iteration
- Learn through a scenario case based on the context in Japan
- Guest speaker will be invited into class to give perspectives and insights.
Course Assignment:
i) Course work: Individual Case Preparatory report (only 2 cases)
- For Case 2: Toyota 2020 (due 20 April)
- For Case 4: Mymizu 2022 (due 27 April)
*Deadline ：Submit case preparatory report via google classroom, in 2-3 pages, A4 size in a report format
ii) Post- Course Report: Individual final Report to based on research and application of Design Thinking method
-Learn through case discussion, lecture and short exercises
Part II: About Design Thinking (Day 2)
-Learn through case discussion, lecture and short exercises
Part III: About Network and Ecosystem (Day 3)
-Learn through case discussion, lecture and short exercises
Part IV: About Iteration
- Learn through a scenario case based on the context in Japan
- Guest speaker will be invited into class to give perspectives and insights.
Course Assignment:
i) Course work: Individual Case Preparatory report (only 2 cases)
- For Case 2: Toyota 2020 (due 20 April)
- For Case 4: Mymizu 2022 (due 27 April)
*Deadline ：Submit case preparatory report via google classroom, in 2-3 pages, A4 size in a report format
ii) Post- Course Report: Individual final Report to based on research and application of Design Thinking method
授業スケジュール Course Schedule
第1日（Day1）
1“Innovation –Concept and Determinates”1.1 Innovation and Design Thinking
Case 1: “Design Thinking and Innovation at Apple” (Pre-Class Assignment)
1.2 Determinates of Innovation
Case 2: “IDEO: Human-Centred Service Design”
1.3 Project Work I
1.4 Summary and preparation for Day 2
●使用するケース
Case 1: “Design Thinking and Innovation at AppleCase 2: “Toyota 2020” (Pre-Class assignment)
第2日（Day2）
2“Design Thinking – Methodology”2.1 Design Thinking - concept and proces
Case 3 : IDEO: Human-Centred Service Design
2.2 About Empathy and Prototyping
Case 4: EIEA 2020
Case 5: Creation of Harmony Audio ( Short case)
2.3 Project work 2
2.4 Summary
●使用するケース
Case 3: : IDEO: Human-Centred Service DesignCase 4. : EIEA 2020
第3日（Day3）
3 Design Thinking - Gestation and Ecosystem3.2 Venture Gestation
Case 6: Mymizu 2022
3.3 Entrepreneurship Ecosystem
Case 5: Campus outsource- Accelerator assisted startup
3.4: Project Work 3
●使用するケース
Case 6: Mymizu 2020Case 7:Campus outsource- Accelerator assisted startup
第4日（Day4）
4 Design Thinking - Iteration4.1 Review and Iteration
4.2 Presentation of Solution for Project Work 3
4.3 Rethinking about Design Thinking
Case 8: “Why Design Thinking in business needs rethink?” (short case)
4.4 Summary and Final Report Briefing
●使用するケース
Case 8: “Why Design Thinking in business needs rethink?” (short case)
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 40 % |
| クラス貢献度合計 Class Contribution Total | 40 % |
| 予習レポート Preparation Report | 10 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 20 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 30 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- Marc Stickdorn, Jakob Schneider「This is Service Design Thinking: Basics, Tools, Cases」John Wiley & Sons Inc（2012）9781118156308
参考文献・資料 Additional Readings and Resource
1) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder , Yves Peigner, Published year 2011,
Publisher John Wiley and Sons Ltd,I SBN13: 97804708764112)
2) Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AGI SBN13: 97833191964043)
3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd ISBN13: 97804700266874)
4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood Publication date 2009, Publisher Allworth Press, U.S.
Alexander Osterwalder , Yves Peigner, Published year 2011,
Publisher John Wiley and Sons Ltd,I SBN13: 97804708764112)
2) Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AGI SBN13: 97833191964043)
3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd ISBN13: 97804700266874)
4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood Publication date 2009, Publisher Allworth Press, U.S.
授業調査に対するコメント Comment on Course Evaluation
Please note that there may be some overlapping content/case coverage with other innovation related courses, such as “Design Thinking”or “Service Design” course. It is advisable for students who have already taken similar subjects to consider deepening their knowledge and practice through this course. Final individual will be subjected to score moderation based on entire class performance at end of course.
担当教員のプロフィール About the Instructor
Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.
（実務経験 Work experience）
Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.
In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).