シラバス Syllabus

授業名 Innovation & Creative Thinking
Course Title Innovation & Creative Thinking
担当教員 Instructor Name Goi Hoe Chin
コード Couse Code GLP122_G22N
授業形態 Class Type 講義 Regular course
授業形式 Class Format Hybrid
単位 Credits 2
言語 Language EN
科目区分 Course Category 応用科目200系 / Applied
学位 Degree MBA
開講情報 Terms / Location 2022 GSM Nagoya Spring

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

Our mission is to educate innovative and ethical leaders who possess a 'Frontier Spirit' and to create knowledge that advances business and society. Our students will have the ability to bridge the gap between New Asia and the rest of the world.

授業の目的(意義) / Importance of this course

There is an increasing attention on the creation of innovation amongst large corporation, family business and even startups. However, till date, there is a lack of understanding on how organisation or individual can create innovation that meets end users needs. The way towards innovation is more than just applying “problem solving”approach. Corporate practitioners are required to learn new form of methodological approach that enables them to think and create new products and services that are users centric and innovative. To achieve innovation and creativity, “Design Thinking” is evident as a powerful concept and practical methodology that has been successfully employed by corporations, such as IDEO (Design & Consulting), Apple (Technology), Toyota (Mobility) and Academic Institutions, such as Stanford University D School (New product development), as well as NUCB Business School (Area Innovation). Thus, this course aims to introduce the concepts of innovation and learn the methodology of design thinking through case study and practice.

到達目標 / Achievement Goal

Learning Goals:
LG1: Critical Thinking
LG2: Diversity Awareness
LG3: Ethical Decision Making
LG4: Effective Communication
LG6: Innovative Leadership (MBA)

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes

By the end of the course, you will be able to:
• Understanding the concept of innovation and its determinates
• Understanding the concept and process of Design Thinking
• Apply the knowledge of innovation and design thinking on a real context

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 40 %
フィールドメソッド Field Method 40 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

Part I: Introductory Concept Learn about the concept using normal cases (about 10-15 pages) through preparatory discussion and deep analysis in class

Part II: Deepening Concept Learn about by using short cases (about 5 pages or lesser) through discussion in class using case study method.

Part III: Experience concept Apply and practice of learnings by using case simulation and exercises. A few
essential tools in Design Thinking will also be taught in class.

Part IV: Applying concept A real case based on the context of smart city project in Japan will be used for discussion. Guest speaker will be invited into class to give perspectives and insights.

Theme V: Validate the concept Reflection on the concept and apply design thinking on any chosen organsiation as a final report.

Course work

(I) Case Preparatory report (2 cases) Case :”Design Thinking and Innovation at Apple”(for Day 1) :”IDEO: Human-Centred Service Design”(for Day 2) Deadline :Submit hardcopy in class on the assigned day Submission method:Deliver by hand to the lecturer in the classroom, 3-4 A4 sheets max, powerpoint is not acceptable.

(II) Final report (30%)

Two Reports Report 1 : Th assignment is a summary report based on the project work completed in class (15%) - 10 A4 sheets max Report 2 :The assignment is to apply the Design Thinking methodology on any chosen organisation or community (15%)- 10 A4 sheets max All report templates will be provided in class Deadline :16 May 2022 (Mon), 1200hrs (2 weeks after end of course) Submission method:Submit soft copy via google classroom

授業スケジュール Course Schedule


1“Innovation –Concept and Determinates”

1.1 Innovation and Design Thinking

Case 1: “Design Thinking and Innovation at Apple”
(Pre-Class Assignment)

1.2 Determinates of Innovation

Case 2: “IDEO: Human-Centred Service Design”

1.3 Project Work

1.4 Summary and preparation for Day 2

Case 1: “Design Thinking and Innovation at Apple”
Case 2: “IDEO: Human-Centred Service Design”


2: Strategy and Methodology:
“Design Thinking – Concept and Process”

2.1 Determinates of Innovation
Case 3 : “Toyota 2020”

(Pre-Class assignment)

2.2 About Empathy and Design
Case 4: Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

2.3 Experience Design Thinking

2.4 Summary and Preparation for Day 3

Case 3: “Toyota 2020”
Case 4: Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers


3: Gestation and Process

3.1 Factors that affect process of Design Thinking
3.2 Learn about prototype creation and beyond
3.3 Summary and Preparation for Day 3

Case 5: Creation of Harmony Guide (short case)
Case 6: Case 6: New Power Oita Co. Ltd


4: Outcomes and Application

4.1 Application of Design Thinking
Case 7: Campus outsource- Accelerator assisted startup

4.2 Presentation of Solution for Social Innovation Project

4.3 Rethinking about Design Thinking

Case 8: “Why Design Thinking in business needs rethink?”
(short case)

4.4 Summary and Final Report Briefing

Case 7: Campus outsource- Accelerator assisted startup
Case 8: “Why Design Thinking in business need rethink"




成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 30 %
クラス貢献度合計 Class Contribution Total 30 %
予習レポート Preparation Report 10 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 20 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 10 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases


教科書 Textbook

  • Marc Stickdorn, Jakob Schneider「「This is Service Design Thinking: Basics, Tools, Cases」」John Wiley & Sons Inc(2012)9781118156308

参考文献・資料 Additional Readings and Resource

1)Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder , Yves Peigner, Published year 2011,
Publisher John Wiley and Sons Ltd, ISBN13: 9780470876411

2) Design Thinking Research 2016: Making Design Thinking Foundational Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG ISBN13: 9783319196404

3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd ISBN13: 9780470026687
Publication date 2009, Publisher Allworth Press, U.S. ISBN13: 9781581156683

4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.

5) The Lean Startup:How Constant Innovation Creates Radically Successful Businesses Eric Ries
Published year 2011, Publisher Penguin Books Ltd, ISBN13: 9780670921607

授業調査に対するコメント Comment on Course Evaluation

Please note that there may be some overlapping content/case coverage with other innovation related courses, such as “Design Thinking”or “Service Design” course. It is advisable for students who have already taken similar subjects to consider deepening their knowledge and practice through this course.

Final individual evaluation will be subjected to score moderation based on entire class performance at end of course.

This course is taught for the second time at the graduate level in the campus. So there may be adjustment to the content or teaching style as when as it is needed.

担当教員のプロフィール About the Instructor 

Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.

(実務経験 Work experience)

Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.

In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).