シラバス Syllabus

授業名 MBA Essentials
Course Title MBA Essentials
担当教員 Instructor Name 内古閑 宏(Hiroshi Uchikoga)
コード Couse Code GLP121_G23N
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 基礎科目100系 / Basic
学位 Degree MBA
開講情報 Terms / Location 2023 GSM Nagoya Spring

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

This course perfectly aligns with NUCB's Mission Statement as it guides to nurturing leaders with Frontier spirits who can bridge cultural differences. It will provide students insights to confront situations where they require leadership, innovative actions and informed management decisions.

授業の目的(意義) / Importance of this course

Management Essentials is a course that touches the core pillars of management — leading teams, managing organizations and developing innovative services.

到達目標 / Achievement Goal


The key components of this curriculum will be:
- Leadership Styles
- Strategy for Growth
- Managing Organizations
- Launching New Products and Services
- Group Think Process and Cognitive Biases

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Executive Leadership (EMBA)
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes


Through the case discussions, the class will co-create new knowledge that will equip the participants to manage people, products, and projects with a new mindset.
You will be able to;
- understand the importance of developing your learning and management skills
- understand main ideas and controversies shaping management and leadership
- have clearer idea of the complexities of organizational contexts
- fine tune your team skills
- feel more comfortable about making public speaking

In the world where environment and structures are dynamically transforming, we must listen to the quote which Peter Drucker gave us as a warning; "The greatest danger in times of turbulence is not the turbulence - it is to act with yesterday's logic."

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

Case Analysis Reports

Preparation reports will consist 50% of the final grade.
In-class reports will be considered as part of class contribution.

授業スケジュール Course Schedule

第1日(Day1)

April 8
Session#1
Session Focus - Organization in a dynamic environment
Focuses on whether world-renowned product design firm IDEO's new customer service fits with the firm's strategic position and organization capabilities. Over the course of IDEO's 13-year history, an increasing share of revenues are a result of "Phase 0" projects--preliminary strategic explorations of future product possibilities for various client firms. Describes a specific Phase 0 project in order to explore the challenge of managing these strategic, intangible services in the context of IDEO's successful history of generating award-winning tangible product designs. A team at IDEO's Boston office worked with mattress manufacturer Simmons to discover unmet customer needs and identify new product line opportunities. Describes the challenges and questions facing the Simmons project team as well as critical and operational questions facing IDEO. Examines these issues through the eyes of the head of the Boston office, who wonders how to evaluate Phase 0 projects.

Session#2
Session Focus - Strategies for Growth
Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Café, a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the company's major expansion into China is moving too far from Levendary's well-defined concepts of store design and menu. Organizationally, Foster has been frustrated by the apparent unwillingness of Louis Chen, president of Levendary China, to conform to the company's planning and reporting processes. Meanwhile, financial evidence shows that Chen's efforts have produced strong results and suggests that he knows China far better than U.S headquarters does. The entrepreneurial Chen has resisted attempts by Foster and others to discuss corporate plans for China. As Foster flies to China to meet with Chen she faces a decision that will determine the future of Levendary China and perhaps the entire globalization effort: can she manage Chen at all, and if so, how?

●使用するケース
Session #1: Phase Zero: Introducing New Services at IDEO (A) (HBS)

Session #2: Levendary Cafe: The China Challenge (HBS)

第2日(Day2)

April 9
Session#3
Session Focus - Decision Making and Collective Problem Solving
The night before the launch of the Challenger shuttle, officials from Morton Thiokol (Solid Rocket Booster manufacturer) and NASA participated in a teleconference to discuss whether to postpone the shuttle launch due to predicted low temperatures at Kennedy Space Center. This case provides background on the history of NASA's shuttle program, engineering firm Thiokol and Thiokol SRB, and O-ring expert Roger Boisjoly, who was adamant that the shuttle not be launched.

Session#4
Session Focus - Leadership Style
Successful college basketball coach Mike Krzyzewski faces the decision whether to accept a lucrative offer to coach a professional basketball team or continue to coach at Duke University. Provides a context for discussing various styles of power, influence, and persuasion in the context of his coaching career.
Successful college basketball coach Bob Knight was fired from his long-time role as basketball coach at Indiana University and hired in the same role at Texas Tech. Considers these events in the context of his long career and provides a context for discussing various styles of power, influence, and persuasion in his leadership role as coach and educator.

●使用するケース
Session #3: Group Process in the Challenger Launch Decision (A)(B) (HBS)

Session #4: Coach K: A Matter of the Heart / Coach Knight: The Will to Win (HBS)

第3日(Day3)

April 15
Session#5
Session Focus - Managing Entrepreneurial Organization
A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a computer privacy screen--after years of problems and continuing losses, and its absolute faith in the project. Also presents the division manager's concerns about the need for discipline and control, setting up a tension that is focused on the launch decision.

Session#6
Session Focus - Leadership Style Part 2
The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation. Finally, he applied the same leadership principles successfully to other industries: hotels, education, and banking.

●使用するケース
Session #5: 3M Optical Systems: Managing Corporate Entrepreneurship (HBS)

Session #6: Ricardo Semler: A Revolutionary Model of Leadership (INSEAD)

Session #6.5: Guest Speaker Session

第4日(Day4)

April 16
Session #7
Session Focus - Leadership and Organizational Behavior
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen (""bullet"") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the demands on Tessei continued to grow. Given previous leaders' failed attempts to fix Tessei's problems with increased managerial monitoring and controls, Yabe seeks a creative approach to overcome the motivation, capability, and coordination challenges facing his organization. The case presents students with an opportunity to think through how a well-crafted transparency strategy can act as a powerful leadership tool.

Session#8
MBA Essentials Pitch Session

●使用するケース
Session #7: Trouble at Tessei (HBS)
Article: Operational Transparency by Ryan W. Buell (HBR)

Session #8 Reference video/materials are shown during class.

第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 5 %
授業内での挙手発言 Class Contribution 45 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 50 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Reed Hastings / Erin Meyer「No Rules Rules: Netflix and the Culture of Reinvention」Penguin Press(2020)978-1984881885
  • Dale Carnegie「How to Win Friends & Influence People」Pocket Books(1981)978-1-4391-9919-0

参考文献・資料 Additional Readings and Resource

・"Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness" by Frederic Laloux (Lightning Source Inc.)
・ "Lights Out: Pride, Delusion, and the Fall of General Electric" by Thomas Gryta & Ted Mann
・ "COVID-19: The Great Reset" by Klaus Schwab & Thierry Malleret

授業調査に対するコメント Comment on Course Evaluation

This will be my first time to facilitate the case discussions in the MBA Essential class.

For your reference, below are some of the comments from my other MBA class, "Driving Strategic Innovation";
★ It was a very enriching class, as much from a business point of view as from a personal one. We got to exchange and interact a lot and most importantly to constantly challenge our ideas. We can feel that Uchikoga-san is really passionate about teaching!
★ The class was very broad and touched on many topics which was nice. The class management was extremely well managed. It allowed everyone to participate evenly. The cases were really interesting.
★ Most of the time was dedicated to the class discussion, so there was plenty of time for everyone to participate. And all the essential keywords were always written on the blackboard.
★ The quality of the teaching was excellent, the Professor is really helpful to make students understand about the concepts of the course, and how they can be applied to real cases. I like the discussions, they were facilitated by the Professor all the time, he was really understanding of the workload, so we made regular breaks. The content covered was innovative and really helpful for my future career

担当教員のプロフィール About the Instructor 

1998年慶應義塾大学理工学部修士課程修了。(株)東芝入社、世界初のノートパソコンを設計したハードウェア設計部に所属。1994年ハーバード・ビジネス・スクール経営大学院修士課程修了(MBA)後、東芝本社パソコン商品企画部にて新型ノートパソコンの企画、インターネット・サービスの立ち上げ、ネット接続型次世代DVD規格の策定に従事。1997年ソフトバンク(株)入社、企業投資室にてスカパーの立ち上げ、インターネット企業投資を実施。ソフトバンクと米国ジオシティーズの合弁会社、ジオシティーズ・ジャパン(株)の設立、事業立上げを指揮。2000年ヴィジョネア(株)を創業、DVDとインターネットの連動技術で事業構築、特許権利化後にライセンスビジネスにピボットし現在に至る。2012年米国シリコンバレーに移り住みYouTuber向けアプリ開発のVeamInc.設立・創業、現在に至る。帰国後アフリカにおける世銀のプロジェクト、ブロックチェーンのビジネス・プロデュースに関与。

Education
Masters Degree in Business Administration, Harvard Business School
Master of Engineering in Mechanical Engineering, Keio University
Bachelor of Engineering in Mechanical Engineering, Keio University

After joining Toshiba's Computer Division in 1988 where he was involved in designing the world's first notebook PC, Hiroshi Uchikoga went to Harvard Business School MBA program. After graduation, he returned to Toshiba Headquarters Product Planning division in 1994, where he engaged in; planning advanced notebook PCs, launching Toshiba's first internet service, and standardizing a new generation video disc format.
When he met Mr. Son of Softbank, Hiroshi decided to work as a manager in the investment division, then led the joint venture between GeoCities (US) and Softbank. In 2000, Hiroshi founded Visionare Corporation, a software development company in Japan which eventually pivoted to a license company after acquiring eight patents, and he moved to Sunnyvale, California in 2012 to start up Veam Inc. - both of which are currently working on a path to successful exits. Returning to Japan in 2017, he acted as Business Producer at World Bank's project in Africa and blockchain related businesses.







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