| 授業名 | Case Writing (Spring) |
|---|---|
| Course Title | Case Writing (Spring) |
| 担当教員 Instructor Name | Goi Hoe Chin |
| コード Couse Code | GLP120_G20N |
| 授業形態 Class Type | 演習 Practicum |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 学位 Degree | MBA |
| 開講情報 Terms / Location | 2020 GSM Nagoya Spring |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
授業の目的（意義） / Importance of this course
Students will need to fulfill the requirements of completing their business case and insight notes through this course. The case study should reflect any chosen organization’s perspective as well as their own, showing the challenges/issues/opportunities faced by decision-maker(s) (also known as the case protagonist) while laying out a factual story about the situation. Insight note will include the case synopsis, its learning objectives, as well as the case questions, and most importantly, the framework and strategic solutions to these questions through the student’s unique perspective while being based on the underlying theory. Ultimately, the insight note should be able to serve as a teaching note if this case was to be used as a teaching material by an instructor in a class.
Seminar instructors will play the role of Case Advisors, whose main responsibility will be to teach the students on how to develop a full original case with the insight note. Throughout the seminars and upon submission, the Case Advisor will give feedback as to what kind of improvements can be carried out and will be also part of the panel for both midterm and final presentations. While the Case Advisor would remain the primary seminar instructor, all students will be required to participate actively by giving secondary advice based on their own expertise and background.
Seminar instructors will play the role of Case Advisors, whose main responsibility will be to teach the students on how to develop a full original case with the insight note. Throughout the seminars and upon submission, the Case Advisor will give feedback as to what kind of improvements can be carried out and will be also part of the panel for both midterm and final presentations. While the Case Advisor would remain the primary seminar instructor, all students will be required to participate actively by giving secondary advice based on their own expertise and background.
到達目標 / Achievement Goal
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)
受講後得られる具体的スキルや知識 Learning Outcomes
I) For "To Be Graduating" Students (TGS) within next 12 months
-To gain insights and competencies in case writing and insights notes (for business and educational purposes respectively)
II) For "To be on Course" Students (TCS) beyond next 12 months
-To gain insights and competencies in case idea writing (abstract) and planning for insights notes
(for business and educational purposes respectively)
-To gain insights and competencies in case writing and insights notes (for business and educational purposes respectively)
II) For "To be on Course" Students (TCS) beyond next 12 months
-To gain insights and competencies in case idea writing (abstract) and planning for insights notes
(for business and educational purposes respectively)
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 80 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 20 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Course Approach:
- Session one will be introductory lesson for case writing
- From session two onwards, all lesson will focus on presentation and consultation discussion on cases by prepared by students.
Feedback Method:
i) For "To Be Graduating" Students (TGS) within next 12 months:
- 2 allocated times for case writing presentations (Mid term and Final)
(20 mins Present + 15 min discussion)
- To receive comments and feedback from faculty and peers
ii) For "To be on Course" Students (TCS) beyond next 12 months
-- 1 to 2 allocated times for case idea presentations
(10 mins Present + 20 min discussion)
- To receive comments and feedback from faculty and peers
Report Requirements:
I) Abstract (For TGS and TCS)
○ One page (using the specified format)
○ Organization’s name must be mentioned (aliases cannot be used)
○ Author’s name should not be disclosed
○ Can be read by public
II) Case Study ( for TGS) / Case Idea ( For TCS)
○ Around 20 pages in length (TGS) / (5 pages (TCS)
○ Title should be ‘Organization’s name: Year’
○ References must be included
○ Cases will be stored in the NUCB Case Center. Students and alumni are permitted to read the cases, so cases may use aliases, fake names or anonymous titles instead of personal names, figures and proper nouns
○ Cases will remain available for students and alumni to read only on-campus with authorization and consent from the case author
III) Insight note (For TGS only)
○ Around 20 pages in length
○ References must be included
○ Insight note will not be available for students or alumni (with the exception of faculty/instructor use)
○ The use of aliases, fake names or anonymous titles instead of personal names, figures and proper nouns is permitted
* Demonstration of Case Method using Case study and Insight Notes will be included if time permits
- Session one will be introductory lesson for case writing
- From session two onwards, all lesson will focus on presentation and consultation discussion on cases by prepared by students.
Feedback Method:
i) For "To Be Graduating" Students (TGS) within next 12 months:
- 2 allocated times for case writing presentations (Mid term and Final)
(20 mins Present + 15 min discussion)
- To receive comments and feedback from faculty and peers
ii) For "To be on Course" Students (TCS) beyond next 12 months
-- 1 to 2 allocated times for case idea presentations
(10 mins Present + 20 min discussion)
- To receive comments and feedback from faculty and peers
Report Requirements:
I) Abstract (For TGS and TCS)
○ One page (using the specified format)
○ Organization’s name must be mentioned (aliases cannot be used)
○ Author’s name should not be disclosed
○ Can be read by public
II) Case Study ( for TGS) / Case Idea ( For TCS)
○ Around 20 pages in length (TGS) / (5 pages (TCS)
○ Title should be ‘Organization’s name: Year’
○ References must be included
○ Cases will be stored in the NUCB Case Center. Students and alumni are permitted to read the cases, so cases may use aliases, fake names or anonymous titles instead of personal names, figures and proper nouns
○ Cases will remain available for students and alumni to read only on-campus with authorization and consent from the case author
III) Insight note (For TGS only)
○ Around 20 pages in length
○ References must be included
○ Insight note will not be available for students or alumni (with the exception of faculty/instructor use)
○ The use of aliases, fake names or anonymous titles instead of personal names, figures and proper nouns is permitted
* Demonstration of Case Method using Case study and Insight Notes will be included if time permits
授業スケジュール Course Schedule
第1日（Day1）
Lesson 1 ( 10 April)-Introductory to case writing and insight Note
- 4 step process of Case writing
- Requirements of case writing cours
●使用するケース
Case: Why did venture gestation fails ?- Kyubi Versus Netmedic Student venture
第2日（Day2）
Lesson 2 (24 April)Case Research Presentation by "To be Graduating" Students (TGS)
(15 mins Present + 20 min discussion)
Case Idea Pitch by "To be on Course Students" (TCS)
(5 mins Present + 15 min discussion)
For students who will graduate beyond the next 12 months:
Presentation of case idea and discussion
(based on schedule by individual students)
* Assigned students will be scheduled according to own choice
* Timing is subjective to change
●使用するケース
Nil第3日（Day3）
Lesson 3 (22 May)Case Research Presentation by "To be Graduating" Students (TGS)
(15 mins Present + 20 min discussion)
Case Idea Pitch by "To be on Course Students" (TCS)
(5 mins Present + 15 min discussion)
* Assigned students will be scheduled according to own choice
* Timing is subjective to change
●使用するケース
Nil成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 100 % |
| クラス貢献度合計 Class Contribution Total | 100 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- Nil 「No textbook is required.」Nil （Nil）Nil
参考文献・資料 Additional Readings and Resource
1) The Case Study Handbook : A Student's Guide
By William Ellet
Publisher: Harvard Business Review Press (2018)
IBN13: 9781633696150
1) The Case Writing Workbook
By: Gina Vega
https://www.amazon.co.jp/gp/product/B07116WSHY/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0
2) Case Writing
By: Richard Ivey School of Business;
ISBN-13: 978-0771422706
https://www.amazon.com/Writing-Cases/dp/0771422709
By William Ellet
Publisher: Harvard Business Review Press (2018)
IBN13: 9781633696150
1) The Case Writing Workbook
By: Gina Vega
https://www.amazon.co.jp/gp/product/B07116WSHY/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0
2) Case Writing
By: Richard Ivey School of Business;
ISBN-13: 978-0771422706
https://www.amazon.com/Writing-Cases/dp/0771422709
授業調査に対するコメント Comment on Course Evaluation
Grades of final case writing are assigned as: A, B, C, D, or F
- A, B, or C are given for passing grades, while D and F are given for failing grades
- D means that, after a student works more to improve the current case, he/she can retry to present it in the next term
- F means that a student has to restart the whole project from scratch
- A, B, or C are given for passing grades, while D and F are given for failing grades
- D means that, after a student works more to improve the current case, he/she can retry to present it in the next term
- F means that a student has to restart the whole project from scratch
担当教員のプロフィール About the Instructor
Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.
（実務経験 Work experience）
Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.
In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).