シラバス Syllabus

授業名 Technology Management
Course Title Technology Management
担当教員 Instructor Name 姉川 知史(Tomofumi Anegawa)
コード Couse Code GLP112_G20N
授業形態 Class Type 講義 Regular course
授業形式 Class Format
単位 Credits 2
言語 Language EN
科目区分 Course Category
学位 Degree MBA
開講情報 Terms / Location 2020 GSM Nagoya Spring

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

授業の目的(意義) / Importance of this course

 Using case method and representative case studies, we analyze and discuss the technology management for future corporate managers and responsible citizens in society. We address three major questions. First we clarify what is technology and technology management. Second we examine corporate roles for technology management including pricing, finance, marketing, R&D, product design, quality assurance, intellectual property rights, risk management, ethics and SDGs. Third we discuss factors for promoting technological innovations such as economic, political, environmental and cultural conditions and relate the rise and fall of certain countries, industries, and corporations with technology innovations. We apply management theories such as “Structure-Performance-Conduct (SPC) framework”, “Diamond Theory of National Advantage”, “Disruptive Technology”, “Modularity” and “Comparative Advantage Theory and Strategic Trade Theory”.

到達目標 / Achievement Goal


本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Executive Leadership (EMBA)
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes


Knowledge and problem solving capability in the following issues.
1. understanding of “technology” and “technology management framework”
2. pricing, financing, valuation, portfolio management
3. R&D, quality assurance, intellectual property rights, risk management
4. roles of start-up, corporate venture, management, market competition and cooperation
5. ethics and sustainable development goals related to technological innovations
6. management theories including “Structure-Performance-Conduct framework”, “Diamond Theory of National Advantage”, “Disruptive Technology”, “Modularity” and “Comparative Advantage Theory and Strategic Trade Theory”.

SDGsとの関連性 Relevance to Sustainable Development Goals

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 10 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 90 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

Learning Method
We provide a number of case studies and related documents with varying subjects and topics. In class discussion, we cover only certain materials and the rest are for your reference and supporting materials of the case discussion. Accordingly, when you prepare for the class, you should concentrate on subjects and topics addressed as assignments (Homework and Report Problems). You are also encouraged to figure out your own questions suitable for class discussion. Because we do not have enough time to discuss all subjects and topics in class, you are advised to identify the important questions.
There is no clear pre-specified scenario of class discussion because case method should emphasize collective efforts of participants. Still we will follow typical process of case analysis such as: a. identifying questions, b. raising alternative solutions, c. analysis, d. discussion, e. decision making. Do not expect that an instructor will lead class discussion with his favorite scenario. It is your role to participate in discussion.

Prepare for the class
Read teaching materials (case studies, related papers, and others) based on assignments. You are requested to prepare for the class with double time duration for a class (i.e. 2 hours for 1 hour class discussion).

Homework (you should submit each homework on the day of class)
Prepare one page report for Homework questions (A4 paper, 300-500 words with figure and table). Type written format is preferred.

Final Report/Exams
There is no final exam in class. We use final report for student’s evaluation. There are two part of final report, one is revised homework and the other is report for “Report Problems). You need to produce A4, 10 pages of answer a single file (M.S.Word or PDF is preferred) with proper information (name, student number, page number, homework question number, report problem number).

Grading is class participation (about 70 percent) and final report (about 30 percent).

Feedback in class after 16:40 for 1 hour.
About grading: Overall class performance is announced after grading.

授業スケジュール Course Schedule

第1日(Day1)

Day 1 Monopoly, Pricing, and Technology
Session 1 Monopoly Pricing
Case: De Beers and the Global Diamond Industry

Session2 Price Discrimination
Case: Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?

Session3 Online Music Service
Case: Legal and Profitable? Spotify: The Challenges of an Online Music Service


●使用するケース
Case: De Beers and the Global Diamond Industry
Case: Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?
Case: Legal and Profitable? Spotify: The Challenges of an Online Music Service

第2日(Day2)

Session4 Project Valuation and Portfolio Management

Case: Project Portfolio Management at XYZ Pharma

Session5 Product Design and Marketing

Case: Ina Food Industry (2): Marketing Strategies in a Deflationary Environment

Session6 Quality Assurance and Risk Management

Case: Toyota Recall Crisis


●使用するケース
Case: Project Portfolio Management at XYZ Pharma
Case: Ina Food Industry (2): Marketing Strategies in a Deflationary Environment
Case: Toyota Recall Crisis

第3日(Day3)

Session7 Adoption and Adaptation

Case: Nucor at Crossroads

Session8 Design Strategy

Case: Design Strategy at Samsung Electronics: Becoming a Top-Tier Company

Session9 Global Competition

Case: A Dark Horse of in the Global Smartphone Market- Huawei’s Smartphone Strategy



●使用するケース
Case: Nucor at Crossroads
Case: Design Strategy at Samsung Electronics: Becoming a Top-Tier Company
Case: A Dark Horse of in the Global Smartphone Market- Huawei’s Smartphone Strategy

第4日(Day4)

Session10 Corporate Venture

Case: 3M Optical Systems

Session11 Declined Competitiveness of Japanese Firms and Industries

Case: Sharp Electronics in 2013

Session12 Entrepreneurship and New Technology Policy
Case: Agriculture, Food, and Resilience in Japan
Case: EU Bio Economy


●使用するケース
Case: 3M Optical Systems
Case: Sharp Electronics in 2013
Case: Agriculture, Food, and Resilience in Japan
Case: EU Bio Economy

第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 5 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 65 %
予習レポート Preparation Report 15 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 20 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Submission of homework before the class is required. Class participation is evaluated with a combination of your preparation and participation in discussion. In lieu of final exam, should submit final report in which you are required to revise your homework of the class and write a short essay for report problems. No significant work is required for completing report as long as you prepare for the class in advance and participate in discussion.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Robert Pindyck and Daniel Rubinfeld「Microeconomics 9-th Edition(Global Edition)(Optional:If you have taken microeconomics course prevously, you do not have to purchase this, or various discounted prices are available including used book and e-book. )」Pearson Education Limited(2017)ISBN: 9781292213316

参考文献・資料 Additional Readings and Resource

<References(1) General>Detailed References will be provided in syllabus
Berkun, Scott, The Myths of Innovation, O'Reilly Media, 2010, ISBN-10: 1449389627,
ISBN-13: 978-1449389628
Burgleman, Robert, Clayton Christensen (Author), Steven Wheelwright, Strategic Management of Technology and Innovation 5th Edition, 2008, McGraw-Hill Education, ISBN-10: 0073381543, ISBN-13: 978-0073381541.
Damodaran, Aswath, Dark Side of Valuation, The: Valuing Young, Distressed, and Complex Businesses, 3rd Edition, Pearson FT Press , 2018, ISBN-10: 0134854101, ISBN-13: 978-0134854106
Hill, Linda A. Hill; Greg Brandeau; Emily Truelove; Kent Lineback, Collective Genius: The Art and Practice of Leading Innovation, Harvard Business Press Book 2014, Product #: 13296-HBK-ENG
Ortega, José y Gasset, Meditación de la Técnica, 1939, reprint
https://francescllorens.files.wordpress.com/2013/02/ortega_meditacion_tecnica.pdf
Schumpeter, J.A. 1934, The theory of economic development: an inquiry into profits, capital, credit, interest and the business cycle, Harvard Economic Studies, Vol. 46, Harvard College, Cambridge, MA.
Schumpeter, Joseph A.; Opie, Redvers (1983) [1934]. The theory of economic development: an inquiry into profits, capital, credit, interest, and the business cycle. New Brunswick, New Jersey: Transaction Books. ISBN 9780878556984. Translated from the 1911 original German, Theorie der wirtschaftlichen Entwicklung.
Uchino, Kenji, Entrepreneurship for Engineers 1st Edition, CRC Press, 2009, ASIN: B008ID47RI
Uchino, Kenji, Global Crisis And Sustainability Technologies, 2017.WSPC, 978-9813143722

授業調査に対するコメント Comment on Course Evaluation

Offer for the first time and no precious evaluation by students

担当教員のプロフィール About the Instructor 

姉川知史(Anegawa Tomofumi)
名古屋商科大学教授,慶應義塾大学非常勤講師
1977年東京大学経済学部卒業,1983年同経済学研究科単位取得退学(経営学),1991年 Yale University, Ph.D.(Economics),1983年慶應義塾大学大学院経営管理研究科助手,1991年 同助教授,1998-2020年 同教授。

主な論文
姉川知史「医薬品の価格規制と需要の再検討―循環器官用薬の実証研究」『医療と社会』2002. 11(3). 1-18.
姉川知史「医薬品企業のM&Aの費用と効果 ―日本における企業買収の可能性―」『医療と社会』2000. 10(1). 31-56.姉川知史「日本の医薬品産業:その成功と失敗」『医療と社会』2002. 12(2). 49-78.
Jakovljevic, M. B., Getzen, T. E., Torbica, A., & Anegawa, T. (2014). 10th World IHEA and ECHE joint congress: Health Economics in the Age of Longevity. Expert Review of Pharmacoeconomics & Outcomes Research, 2014 Dec;14(6):781-3. doi: 10.1586/14737167.2014.967220. Epub 2014 Oct 10.

その他の論文(査読なし)
姉川知史「日本の薬価基準制度-過去25年の制度と評価」55-76. 鴇田忠彦,近藤健文編『ヘルスリサーチの新展開』2003東洋経済新報社,東京
姉川知史,2007a「日本の医薬品産業」吉森賢編『世界の医薬品産業論』211-82,東京大学出版会,2007.3月30日
姉川知史,2007b「医薬品研究開発のセントラル・ドグマ-医薬品企業の機能と限界」佐藤光編著『バイオテクノロジーの経済倫理学』89-153,ナカニシヤ出版,2007.
姉川知史「グランド・デザイン策定の融合型教育―新しいマネジメント教育の方法論と評価―」研究ノート『慶應経営論集』2012, 29 (1).
姉川知史「東日本大震災に関する提言のありかたについて―グランド・デザイン策定の融合型教育フォーラムによる方法論評価―」,「研究ノート」,『慶應経営論集』2014,30 (1).

Anegawa Tomofumi, NUCB Professor, Keio University Instructor, Graduate School of Business Administration,

BA University of Tokyo, Faculty of Economics Economics, 1977, University of Tokyo, Graduate School of Economics, Withdrawal Having Completed Coursework,1983. Yale University, Ph.D. in Economics, 1991. Assistant Professor, 1983, Associate Professor 1991, 1998-2020 Professor of Keio University.

Refereed Articles

  • (2019) Problems of 2018 Nobel Economic Sciences Prize-Hirofumi Uzawa’s Contribution to Economic Growth Theory and Climate Change-. Keio Business Review 36(1): 03877086






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