| 授業名 | Industrial Organization |
|---|---|
| Course Title | Industrial Organization |
| 担当教員 Instructor Name | Dongyu Guo |
| コード Couse Code | GLP107_G20N |
| 授業形態 Class Type | 講義 Regular course |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 学位 Degree | MSc in Management |
| 開講情報 Terms / Location | 2020 GSM Nagoya Spring |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
授業の目的（意義） / Importance of this course
Industrial organization studies how firms interact and compete with each other in the market. The purpose of this course is to introduce the main concepts and analytical tools of industrial organization. This course intends to provide students with a solid understanding of the impact of the firms’ behaviour on various market outcomes, such as prices, quality, varieties of products, and the associated welfare properties. This course serves as a foundation course to prepare students for further study in the area of industrial organization. It is also helpful for those students who plan to pursue careers in public policy analysis and management consulting sectors.
到達目標 / Achievement Goal
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG7 Global Perspective (GLP)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG7 Global Perspective (GLP)
受講後得られる具体的スキルや知識 Learning Outcomes
By the end of the course, you will be able to:
• comprehend the concept of market structure and how it influences the strategic behaviour of firms and their customers,
• understand and suggest managerial policies,
• comment upon governmental remedies in case of market failure within the context of the existing competition laws.
• comprehend the concept of market structure and how it influences the strategic behaviour of firms and their customers,
• understand and suggest managerial policies,
• comment upon governmental remedies in case of market failure within the context of the existing competition laws.
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 20 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 80 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
• Students are supposed to have some background in microeconomics.
• Students are recommended to devote at least 3 hours to individual preparation for each case. They should complete the mandatory readings, as part of the self-learning process, in order to learn the necessary fundamentals, concepts and theories that allow them to understand and be prepared for each lecture.
• Additional readings are suggested for those students who wish to acquire deeper insights.
• In the case method form, students are asked to speak in a propositive manner during class and acquire a thorough understanding of the discussion.
• Comments and feedback of the reports are provided two weeks after the submission.
Preparation Report
• Case: Sony PlayStation and Microsoft Xbox
• Assignment: More detailed requirements are announced at the beginning of the first lecture day.
• Deadline: Before the class begins on Day 3.
• Submission method: Reports must be submitted in hard copy to the administration office by the deadline.
• Notes: The preparation report counts for 20% of the final grade.
Final report
• Case: Students can choose one of the eight cases taught during this course as the final report case.
• Assignment: More detailed requirements are announce at the beginning of the first lecture day.
• Deadline: At the end of the class on last day.
• Submission method: Reports must be submitted in hard copy to the administration office by the deadline.
• Notes: The final report counts for 30% of the final grade.
• Students are recommended to devote at least 3 hours to individual preparation for each case. They should complete the mandatory readings, as part of the self-learning process, in order to learn the necessary fundamentals, concepts and theories that allow them to understand and be prepared for each lecture.
• Additional readings are suggested for those students who wish to acquire deeper insights.
• In the case method form, students are asked to speak in a propositive manner during class and acquire a thorough understanding of the discussion.
• Comments and feedback of the reports are provided two weeks after the submission.
Preparation Report
• Case: Sony PlayStation and Microsoft Xbox
• Assignment: More detailed requirements are announced at the beginning of the first lecture day.
• Deadline: Before the class begins on Day 3.
• Submission method: Reports must be submitted in hard copy to the administration office by the deadline.
• Notes: The preparation report counts for 20% of the final grade.
Final report
• Case: Students can choose one of the eight cases taught during this course as the final report case.
• Assignment: More detailed requirements are announce at the beginning of the first lecture day.
• Deadline: At the end of the class on last day.
• Submission method: Reports must be submitted in hard copy to the administration office by the deadline.
• Notes: The final report counts for 30% of the final grade.
授業スケジュール Course Schedule
第1日（Day1）
• Period 1-2Theme: Monopolistic competition
Discussions and interactions: Case method, Class Discussion, Problem-finding and solving
• Period 3-4
Theme: Oligopoly
Discussions and interactions: Case method, Class Discussion, Problem-finding and solving
●使用するケース
• Period 1-2Case: Agarwal Packers and Movers: Competing for "Moving" Experiences
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/W16017-PDF-ENG
• Period 3-4
Case: Airbus vs. Boeing
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/707447-PDF-ENG
第2日（Day2）
• Period 1-2Theme: Bundling & Tying
Discussions and interactions: Case method, Class Discussion, Problem-finding and solving
• Period 3-4
Theme: Entry
Discussions and interactions: Case method, Class Discussion, Problem-finding and solving
●使用するケース
• Period 1-2Case: Bundling
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/191177-PDF-ENG
• Period 3-4
Case: Global Wine War 2015: New World Versus Old
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/916415-PDF-ENG
第3日（Day3）
• Period 1-2Theme: Prisoners’ dilemma
Discussions and interactions: Case method, Class Discussion, Problem-finding and solving
• Period 3-4
Theme: Predatory pricing
Discussions and interactions: Case method, Class Discussion, Problem-finding and solving
●使用するケース
• Period 1-2Case: Pricing Games: Sony PlayStation and Microsoft Xbox
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/W88C82-PDF-ENG
• Period 3-4
Case: Lesser Antilles Lines: The Island of San Huberto
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/UV0351-PDF-ENG
第4日（Day4）
• Period 1-2Theme: Horizontal merger
Discussions and interactions: Case method, Class Discussion, Problem-finding and solving
• Period 3-4
Theme: Vertical restraints
Discussions and interactions: Case method, Class Discussion, Problem-finding and solving
●使用するケース
• Period 1-2Case: Tokyo Electron: The Competitive Consolidation and Antitrust Challenge
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/W17244-PDF-ENG
• Period 3-4
Case: The De Beers Group: Exploring the Diamond Reselling Opportunity
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/717430-PDF-ENG
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 15 % |
| 授業内での挙手発言 Class Contribution | 35 % |
| クラス貢献度合計 Class Contribution Total | 50 % |
| 予習レポート Preparation Report | 20 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 30 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
The grading system is in line with NUCB Business School Grading Policy.教科書 Textbook
- 「Casebook」 （）
参考文献・資料 Additional Readings and Resource
Belleflamme, P. and M. Peitz, Industrial Organization: Markets and Strategies. Cambridge University Press, 2015. ISBN-10: 1107687896, ISBN-13: 978-1107687899.
Cabral, L., Introduction to Industrial Organization. MIT Press, 2017. ISBN-10: 0262035944, ISBN-13: 978-0262035941.
Tirole, J., The Theory of Industrial Organization. MIT Press, 1988. ISBN-10: 0262200716, ISBN-13: 978-0262200714.
Cabral, L., Introduction to Industrial Organization. MIT Press, 2017. ISBN-10: 0262035944, ISBN-13: 978-0262035941.
Tirole, J., The Theory of Industrial Organization. MIT Press, 1988. ISBN-10: 0262200716, ISBN-13: 978-0262200714.
授業調査に対するコメント Comment on Course Evaluation
This course is taught as first time by Dr. Dongyu Guo.
担当教員のプロフィール About the Instructor
Dongyu Guo received a Ph.D. in economics from the Humboldt University of Berlin (HU), and an M.Sc. in statistics from the London School of Economics and Political Science (LSE).
Her research interests lie primarily in the fields of industrial organization, competition policy, regulation, and, more broadly, applied microeconomic theory. She has published in the main international economics journals in her research field (International Journal of Industrial Organization, etc.), as well as in general interest economics journals (such as European Economic Review).
（実務経験 Work experience）
Prior to joining NUCB Business School in 2020, she was a Research Fellow for the Chair of Microeconomics and International Economics at the University of Duisburg-Essen, Germany.
Refereed Articles
- (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
- (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
- (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
- (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19