Business economics is a branch of applied economics which focuses on applying economic tools to the decision-making of business firms. It offers a number of techniques that can guide managers to make sound managerial and business decisions. It also contains a collection of economic insights which helps executives to make good business judgments. This course introduces managers to an economic toolkit and strategic analysis framework for making managerial decisions in the modern business landscape with scarce resources and competitive pressures. We will address a wide variety of issues faced by business managers –such as demand analysis and forecasting, competition and market analysis, pricing strategies and strategic considerations. Emphasis will be put on developing strategies to tackle these problems using economic tools.

*本学の教育ミッションを具現化する形で設定されています。

By the end of the course, you will be able to:
・Apply tools in business economics in the solution of managerial problems in business;
・Assess the importance of being able to estimate demand and make business forecasts;
・Design competition strategies according to the structures of the markets and competition;
・Analyse real-world business problems with a systematic theoretical framework.

教育手法 Teaching Method		% of Course Time
インプット型 Traditional		25 %
参加者中心型 Participant-Centered Learning	ケースメソッド Case Method	65 %
	フィールドメソッド Field Method	10 %
合計 Total		100 %

Basic understanding of microeconomics is expected. The PowerPoint notes provides you with the fundamental knowledge needed.

We will use cases heavily, and each case comes with a set of questions. You will need to read through the cases and prepare your own answers. Given the tight class schedule, you are strongly advised to work through the cases before the beginning of the classes. You will also be given class activities and tasks to be completed in small groups. These tasks are not included in the syllabus and will be given in class.

Class Participation: The course is designed to be participation-cantered, which means that everyone would expect you to devote a fair amount of time in preparing for the class and case discussion. In the class discussion, you are not only responsible for your own learning, but also the learning of others.

Pre-Class Task: Take a creative selfie with a card (or something else) that shows your nickname. Be creative, but make sure I recognise you! Copy and paste the selfie to a MS-Word document, and submit it to me via Google Classroom with one sentence about you – it may be your personality, talents, weakness or whatever that you want me to know. Again, be creative!

Preparation and Simulator Exercise Reports: To facilitate better preparation and understanding on the case and simulation game, you will need to submit a case preparation report and a simulation game report. Working on these reports and discussing it with your group-mates will enhance your understanding and benefit our class discussion.

Final Essay: It tests your understanding and provides you with an opportunity to reflect on the material learnt in the class.

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。

講師用内規準拠 Method of Assessment	Weights
コールドコール Cold Call	0 %
授業内での挙手発言 Class Contribution	60 %
クラス貢献度合計 Class Contribution Total	60 %
予習レポート Preparation Report	20 %
小テスト Quizzes / Tests	0 %
シミュレーション成績 Simulation	0 %
ケース試験 Case Exam	0 %
最終レポート Final Report	20 %
期末試験 Final Exam	0 %
参加者による相互評価 Peer Assessment	0 %
合計 Total	100 %

評価の留意事項　Notes on Evaluation Criteria

• Luke M. Froeb, Brian T. McCann, Michael R. Ward and Mike Shor「Managerial Economics: A Problem Solving Approach」Cengage Learning（2016）978-1-305-25933-1
• Michael Baye and Jeff Prince「Managerial Economics and Business Strategy」McGraw-Hill Education（2017）9781259354342
• David Dranove, David Besanko, Mark Shanley and Scott Schaefer「Economics of Strategy」Wiley（2016）978-1-118-55570-5

1. Course notes
2. Other mini-cases and articles for class discussion will be provided
3. J. Perloff, Microeconomics, 7th Edition, Pearson, 2014
4. Dixit, Reiley & Skeath, Games of Strategy, 4thEdition, WW Norton, 2015
5. Pepall, Richards, and Norman, Industrial Organization - Contemporary Theory and Empirical Applications, 5thEdition, Wiley, 2013
6. For those who has limited background in economics: Principles of Economics: Microeconomics offered by Marginal Revolution University will provide you will a good fundamental understanding.
URL: https://www.mruniversity.com/courses/principles-economics-microeconomics

The course aims to provide students with economic insights to a wide range of managerial and business decisions in a business setting. It requires prior knowledge in economics, business, and game theory. Industry experience will be helpful, too. Students will need to devote enough time to read and fully prepare the cases as well as important readings. Additional materials will be provided for class discussion, and you may need to spend the time after class to discuss with your group-mates, too.

To help you work on the cases, I have prepared a set of notes covering specific concepts / tools that you need to know. Please read them before you work on the case if you do not have the prior knowledge.

For those who have not studied economics before (or those who want to refresh the memory), please also read any undergraduate level microeconomics textbook. A good online reference is "Principles of Economics: Microeconomics" provided by Marginal Revolution University (URL: https://www.mruniversity.com/courses/principles-economics-microeconomics).

You will need to actively participate in the class discussion in order to pass, and more importantly, to learn.