There is an increasing attention on the creation of innovation amongst large corporation, family business and even startups. However, till date, there is a lack of understanding on how organisation or individual can create innovation that meets end users’ needs. The way towards innovation is more than just applying “problem solving”approach. Corporate practitioners are required to learn new form of methodological approach that enables them to think and create new products and services that are users’ centric and innovative. To achieve innovation and creativity, “Design Thinking” is evident as a powerful concept and practical methodology that has been successfully employed by corporations, such as IDEO (Design & Consulting), Apple (Technology), SAP (IT) and Academic Institutions, such as Stanford University D School (New product development), as well as NUCB Business School (Area Innovation). Thus, this course aims to introduce the concepts of innovation and learn the methodology of design thinking through case studies, case simulation, and apply the learnings on a real context of a local town in Chiba prefecture in Japan as our social Innovation project.

*本学の教育ミッションを具現化する形で設定されています。

By the end of the course, you will be able to:
• Understanding the concept of innovation and its determinates
• Understanding the concept and process of Design Thinking
• Apply the knowledge of innovation and design thinking on a real context

教育手法 Teaching Method		% of Course Time
インプット型 Traditional		20 %
参加者中心型 Participant-Centered Learning	ケースメソッド Case Method	40 %
	フィールドメソッド Field Method	40 %
合計 Total		100 %

Part I: Introductory Concept
Learn about the concept using normal cases (about 10-15 pages) through preparatory discussion and deep analysis in class

Part II: Deepening Concept
Learn about by using short cases (about 5 pages or lesser) through discussion in class using case study method.


Part III: Experience concept
Apply and practice of learnings by using case simulation and exercises. A few
essential tools in Design Thinking will also be taught in class to equip students.

Part IV: Applying concept
A real case based on the context of regional revitalisation project in Japan will be used for discussion. Guest speaker will be invited into class to give perspectives
and insights.

Theme V: Validate the concept
Reflection on the concept and apply design thinking on any chosen organsiation as a final report.


Course work

(I) Case Preparatory report (2 cases)
Case　　　 ：”Design Thinking and Innovation at Apple”(for Day 1)
：”IDEO: Human-Centred Service Design”(for Day 2)
Deadline　　 ：Submit hardcopy in class on the assigned day
Submission method：Deliver by hand to the lecturer in the classroom, 5 A4 sheets max, powerpoint is not acceptable.

(II) Final report (30%)

Two Reports
Report 1 : Th assignment is a summary report based on the project work completed in class (15%) - 10 A4 sheets max
Report 2　 ：The assignment is to apply the Design Thinking methodology on any chosen organisation or community (15%)- 10 A4 sheets max
All report templates will be provided in class
Deadline　　：13 May 2019 (Wed), 1200hrs (2 weeks after end of course)
Submission method：Submit soft copy via google classroom
* Details to be explained in class

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。

講師用内規準拠 Method of Assessment	Weights
コールドコール Cold Call	0 %
授業内での挙手発言 Class Contribution	30 %
クラス貢献度合計 Class Contribution Total	30 %
予習レポート Preparation Report	10 %
小テスト Quizzes / Tests	0 %
シミュレーション成績 Simulation	20 %
ケース試験 Case Exam	0 %
最終レポート Final Report	30 %
期末試験 Final Exam	0 %
参加者による相互評価 Peer Assessment	10 %
合計 Total	100 %

評価の留意事項　Notes on Evaluation Criteria

• Marc Stickdorn, Jakob Schneider「This is Service Design Thinking: Basics, Tools, Cases」John Wiley & Sons Inc（2012）9781118156308

1)Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder , Yves Peigner,
Published year 2011, Publisher John Wiley and Sons Ltd,
ISBN13: 9780470876411

2) Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG
ISBN13: 9783319196404

3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd
ISBN13: 9780470026687

4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.
ISBN13: 9781581156683

5) The Lean Startup:How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13: 9780670921607

Please note that there may be some overlapping content/case coverage with other innovation related courses, such as “Design Thinking”or “Service Design” course. It is advisable for students who have already taken similar subjects to consider deepening their knowledge and practice through this course.

Final individual evaluation will be subjected to score moderation based on entire class performance at end of course.
This course is taught for the second time at the graduate level in the campus. So there may be adjustment to the content or teaching style as when as it is needed.

（実務経験 Work experience）