シラバス Syllabus

授業名 Driving Business Towards the SDGs
Course Title Driving Business Towards the SDGs
担当教員 Instructor Name Goi Hoe Chin
コード Couse Code EST228_G22V
授業形態 Class Type 講義 Regular course
授業形式 Class Format Live Virtual
単位 Credits 1
言語 Language EN
科目区分 Course Category 入門科目0系 / Pre
学位 Degree Exed
開講情報 Terms / Location 2022 GSM ONLINE Fall

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

Our mission is to educate innovative and ethical leaders who possess a 'Frontier Spirit' and to create knowledge that advances business and society. Our students will have the ability to bridge the gap between New Asia and the rest of the world.

授業の目的(意義) / Importance of this course

The process of learning entrepreneurship involves the creation of a “Business Model”. A good business model is logically constructed and experimented to verified th assumption and test feasibility and profitability. However, the is a lack of understanding about the concept of “sustainability” and difficulty to align with the 17 Sustainable Development Goals (SDGs) initiated by United Nations (UN) by existing organization. Thus, business leaders are challenged to rethink about how to manage social and environmental issues along with entrepreneurial opportunities.

The course would enable students to integrate the concept of sustainability, business model design, equip with entrepreneurial mindset and skills. Students will be challenged to simulate a proposal like an entrepreneur to exhibit their “Frontier Spirit” with team members from different countries.

到達目標 / Achievement Goal


Students will be challenged to simulate a proposal like an entrepreneur to exhibit their “Frontier Spirit” with team members from different countries.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes


By the end of the course, participants will be able to:

• To understand Sustainable Development Goals (SDGs) and implications for global organizations.
• To explore the nature of corporate social responsibility, including its power and limitations.
• To understand the creation of business model for sustainability

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 40 %
フィールドメソッド Field Method 40 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

Course Approach :
i) Small Group Discussion Before Lesson
ii) Class Discussion
iii) Group project

Required Course work (10%)
i) 1 Case Preparatory reports:
Case 3: Mymizu 2022

* Due before lesson. Submit via google classroom.

(II) Final report (30%)

A summary report based on the project work completed in class. It includes peer appraisal and self-reflection.
- less than 5-6 page, A4 sheets max

授業スケジュール Course Schedule

第1日(Day1)

Part I: Understand about Sustainability
-Learn about concept of Sustainability
-Learn about relevant of Sustainability Development Goals (SDGs) to business

Part III: Understand about Business Model
- Learn about the entrepreneurial opportunities
- Learn and apply business model design



●使用するケース
Case 1: No Going Back: Challenges and Opportunities After COVID-19
Case 2: Sustainability at Ikea Group

第2日(Day2)

Part IV: Create Sustainable Business Model (SBM) towards SDG
- Create SBM proposal

Part V: Presentation of Sustainable Business Model (SBM)
- Present and evaluate SBM

●使用するケース
case 3: Mymizu 2022

第3日(Day3)



第4日(Day4)



第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
クラス貢献度合計 Class Contribution Total 40 %
予習レポート Preparation Report 10 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 10 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 10 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Harvard Business Review 1. Corporate Sustainability Reporting: An Innovative Tool for the Greater Good of All Dorothy Paun 2. The Top Sustainability Stories of 2019 Andrew Winston 3) The Lean Startup: How Constant Innovation Creates Radically Successful 「「Harvard Business Review on Greening Your Business Profitably」」Harvard Business Review Press(2011)

参考文献・資料 Additional Readings and Resource

1. Corporate Sustainability Reporting: An Innovative Tool for the Greater Good of All Dorothy Paun

2. The Top Sustainability Stories of 2019 Andrew Winston

3. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses By Eric Ries

授業調査に対するコメント Comment on Course Evaluation

Final individual scores will be subjected to moderation by the faculty member based on entire class performance.

担当教員のプロフィール About the Instructor 


Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.

(実務経験 Work experience)


Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.

In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).






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