シラバス Syllabus

授業名 Creative Thinking
Course Title Creative Thinking
担当教員 Instructor Name 澤谷 由里子(Yuriko Sawatani)
コード Couse Code EST224_G22V
授業形態 Class Type 講義 Regular course
授業形式 Class Format Live Virtual
単位 Credits 1
言語 Language JP
科目区分 Course Category 入門科目0系 / Pre
学位 Degree Exed
開講情報 Terms / Location 2022 GSM ONLINE Fall

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

This class consists of entrepreneurial theory, discussions based on corporate cases, and hands-on experience through fieldwork. Through these two sets, you will deepen your understanding of creativity and experience creative activities yourself in group activities for real problems.

授業の目的(意義) / Importance of this course

We will explore the source of ideas through case studies of innovation in companies such as Apple and Sony, as well as in startups. We will also examine how to adapt the effectuation laws derived from the Sturpup study to companies.
Note: This class emphasizes learning from real-world situations, so it is not suitable for participants who assume that they will be given knowledge and a framework.

到達目標 / Achievement Goal


To deepen your understanding of creativity. Experience creative proposal activities for corporate issues. To deepen your understanding of your company's creative new business development through a series of discussions and practical activities.

本授業の該当ラーニングゴール Learning Goals


LG2 Diversity Awareness
LG5 Executive Leadership (EMBA)
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes


Knowledge of creativity, the experience of the practical process of creative new business development and problem-solving
Note: You may use your own PC for group work. In that case, please bring a PC that can set Wifi. If you need to configure the required software before starting the class, please complete them before joining.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 40 %
フィールドメソッド Field Method 40 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods


授業スケジュール Course Schedule










成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 10 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 70 %
予習レポート Preparation Report 30 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases


教科書 Textbook

  • スチュアート・リード (著), サラス・サラスバシー (著), ニック・デュー (著), & その他「エフェクチュアル・アントレプレナーシップ」ナカニシヤ出版(2018)978-4779512957

参考文献・資料 Additional Readings and Resource

授業時にgoogle driveで共有する

授業調査に対するコメント Comment on Course Evaluation


担当教員のプロフィール About the Instructor 

東京工業大学大学院総合理工学研究科システム科学専攻修了。東京大学大学院総合文化研究科博士課程修了(学術博士)。(株)日本IBM入社。情報技術の研究開発、サービス研究に従事。科学技術振興機構サービス科学プログラム(S3FIRE)フェロー、早稲田大学教授などを経て、15年9月より現職。経済産業省産業構造審議会商務流通情報分科会「情報経済小委員会」委員「サービス産業の高付加価値化に関する研究会」座長代理「攻めのIT投資評価指標策定委員会」委員等。早稲田大学ナノ・ライフ創新研究機構 客員上級研究員、INFORMS Service Scienceおよび情報処理学会の編集委員を兼務。主な著作:Global Perspectives on Service Science: Japan(共編著、Springer)、Serviceology for Designing the Future(共編著、Springer)

Dr. Yuriko Sawatani is a professor at Tokyo University of Technology. She received her Ph.D. at the University of Tokyo. She joined IBM, software research and development. After working at IBM's R&D strategy, she moved to IBM research as a strategist of personal systems. She was assigned to research strategy at IBM Thomas J. Watson Research Center, and started service research since 2005 by leading On Demand Innovation Services. She was appointed to a fellow at Japan Science and Technology Agency, and established service science research in Japan. She joined Waseda University in 2013, and had lectures at several universities, including Tokyo Institute of Technology. She wrote a book about service science and papers on service research management. She is active at service science communities (INFORMS Service Science, Society for Serviceology, Frontiers in service, Human Side of Service Engineering(HSSE)) and R&D management (Portland International Center for Management of Engineering and Technology (PICMET), The Japan Society for Science Policy and Research Management(JSSPRM)).
Main books: Global Perspectives on Service Science: Japan(Springer), Serviceology for Designing the Future(Springer)
blog: http://yurikos.blogspot.com/

Refereed Articles

  • (2024) Choosing from Start-up to Scale-up in Craft Businesses. Japan Venture Business 43
  • (2024) New human engagement-first governance approach in craft startups. The Human Side of Service Engineering
  • (2022) Knowledge Resources and Design Activities’ Impact on Innovation Types. Journal of Innovation Management 10(2):
  • (2020) Emerging Research Themes Integrating Design, Service, and Management Studies. NUCB Insight
  • (2020) Research Approaches to Service Innovation: Organizational Perspectives. Advances in the Human Side of Service Engineering

Refereed Proceedings

  • (2023). Research on the characteristics of internal entrepreneurial human resources through analysis of decision-making factors in new business projects. The Japan Academic Society for Ventures and Entrepreneurs .The Japan Academic Society for Ventures and Entrepreneurs. 1. 3. Tokyo
  • (2023). Choosing to Scale Up Your Craft Business from Start-Up to Scale-Up. The Japan Academic Society for Ventures and Entrepreneurs .The Japan Academic Society for Ventures and Entrepreneurs. 1. 3. Tokyo
  • (2023). Design in entrepreneurship: from a review of design and effectuation theory. The Japan Academic Society for Ventures and Entrepreneurs .The Japan Academic Society for Ventures and Entrepreneurs. 1. 3. Tokyo
  • (2023). Effectual Governance from Start up to Scale up: Craft Beer BrewDog Case. ECSB .ECSB. 1. 3. Porland
  • (2023). When effectuation meets design: a case study with counterfactual analysis. ECSB .ECSB. 1. 3. Porland