シラバス Syllabus

授業名 Design Thinking and Strategic Management
Course Title Design Thinking and Strategic Management
担当教員 Instructor Name 澤谷 由里子(Yuriko Sawatani)
コード Couse Code EST222_G22V
授業形態 Class Type 講義 Regular course
授業形式 Class Format Live Virtual
単位 Credits 1
言語 Language JP
科目区分 Course Category 入門科目0系 / Pre
学位 Degree Exed
開講情報 Terms / Location 2022 GSM ONLINE Fall

授業の概要 Course Overview


This class consists of design thinking and innovation management, corporate case-based discussions, and hands-on experience through fieldwork. Through this two-pronged approach, you will deepen your understanding of design thinking and strategy, and experience strategy development by human-centered design yourself in group activities for real problems.
How should design thinking be incorporated into management? Through discussions of advanced cases that make use of design thinking in management, you will obtain suggestions for adapting to your own problem solving and new business development.
Note: This class focuses on learning from actual combat, so it is not suitable for those who participate on the premise that they will be given knowledge and frameworks.
Gain a better understanding of design thinking and get tips for adapting to your strategy. Experience strategic development from a human-centered perspective on corporate issues. Deepen your understanding of the adaptability of design thinking to your strategy through a series of discussions and hands-on activities.

本授業の該当ラーニングゴール Learning Goals


LG2 Diversity Awareness
LG5 Executive Leadership (EMBA)
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)

受講後得られる具体的スキルや知識 Learning Outcomes


Tips for adapting design thinking to strategy, the experience of the practical process of adapting design thinking to strategy
Note: Class will be conducted via zoom. Please prepare your own PC and set up wired Ethernet or Wifi connection. If you need to install or set up any necessary software before the class starts, please do so before attending.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 50 %
フィールドメソッド Field Method 30 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

課題:2日間の全てのアサインメントを1つのword, pptあるいはpdfなど通常のPCで可読なファイルにまとめ、金曜日夜12時までにクラスルームに提出

授業スケジュール Course Schedule










成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 10 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 70 %
予習レポート Preparation Report 30 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases


教科書 Textbook

  • ティム・ブラウン (著), Tim Brown (著), 千葉 敏生 (翻訳)「デザイン思考が世界を変える〔アップデート版〕: イノベーションを導く新しい考え方」ハヤカワ・ノンフィクション文庫(2019)978-4152098931

参考文献・資料 Additional Readings and Resource


授業調査に対するコメント Comment on Course Evaluation


担当教員のプロフィール About the Instructor 

東京工業大学大学院総合理工学研究科システム科学専攻修了。東京大学大学院総合文化研究科博士課程修了(学術博士)。(株)日本IBM入社。情報技術の研究開発、サービス研究に従事。科学技術振興機構サービス科学プログラム(S3FIRE)フェロー、早稲田大学教授などを経て、15年9月より現職。経済産業省産業構造審議会商務流通情報分科会「情報経済小委員会」委員「サービス産業の高付加価値化に関する研究会」座長代理「攻めのIT投資評価指標策定委員会」委員等。早稲田大学ナノ・ライフ創新研究機構 客員上級研究員、INFORMS Service Scienceおよび情報処理学会の編集委員を兼務。主な著作:Global Perspectives on Service Science: Japan(共編著、Springer)、Serviceology for Designing the Future(共編著、Springer)

Dr. Yuriko Sawatani is a professor at Tokyo University of Technology. She received her Ph.D. at the University of Tokyo. She joined IBM, software research and development. After working at IBM's R&D strategy, she moved to IBM research as a strategist of personal systems. She was assigned to research strategy at IBM Thomas J. Watson Research Center, and started service research since 2005 by leading On Demand Innovation Services. She was appointed to a fellow at Japan Science and Technology Agency, and established service science research in Japan. She joined Waseda University in 2013, and had lectures at several universities, including Tokyo Institute of Technology. She wrote a book about service science and papers on service research management. She is active at service science communities (INFORMS Service Science, Society for Serviceology, Frontiers in service, Human Side of Service Engineering(HSSE)) and R&D management (Portland International Center for Management of Engineering and Technology (PICMET), The Japan Society for Science Policy and Research Management(JSSPRM)).
Main books: Global Perspectives on Service Science: Japan(Springer), Serviceology for Designing the Future(Springer)
blog: http://yurikos.blogspot.com/

Refereed Articles

  • (2022) Knowledge Resources and Design Activities’ Impact on Innovation Types. Journal of Innovation Management 10(2):
  • (2020) Research Approaches to Service Innovation: Organizational Perspectives. Advances in the Human Side of Service Engineering
  • (2020) Emerging Research Themes Integrating Design, Service, and Management Studies. NUCB Insight
  • (2016) Analysis and Findings on Innovation Creation Methodologies. ICServ selected papers

Refereed Proceedings

  • (2022). New approach prioritizes human involvement as seen in craft startups. The Japan Academic Society for Ventures and Entrepreneurs .The Japan Academic Society for Ventures and Entrepreneurs. 1. 3. Tokyo
  • (2022). Analysis of technology-driven company case studies by effectuation. The Japan Academic Society for Ventures and Entrepreneurs .The Japan Academic Society for Ventures and Entrepreneurs. 1. 3. Tokyo
  • (2022). Effectuation and Design Complementarity Based on Organizational and Aesthetic Judgments. Effectuation Conference 2022 .Effectuation Conference 2022. 1. 2. Italy
  • (2022). Case study analysis of a new business in a large technology company. Japan Society for Research Policy and Innovation Management .Japan Society for Research Policy and Innovation Management. 1. 3. Online
  • (2022). Design Thinking as Knowledge Creation Based on Pragmatic Perspective. JPIM Research Forum .PDMA. 1. 3. Virtual