This course focuses on the following complementary objectives: 1)Deepening knowledge of building Marketing Propositions. The internet has sped up the pace and nature of Marketing, but many of the basic principles of Marketing have not changed - particularly building a strong Proposition.2)Understanding Digital Marketing: Internet Strategies, Commercial Models, Website Marketing, SEO Marketing, and Social Media Marketing.3)Understanding how to integrate Digital Marketing: The basic Framework of Marketing (5Ps of Marketing) used is one developed by the instructor based on about a decade of experience running consumer marketing organizations.Digital Marketing is taught for conceptual knowledge more than specifc knowledge since techniques change constantly and will have less lasting impact.

*本学の教育ミッションを具現化する形で設定されています。

(1) Deepening knowledge of building Marketing Propositions. The internet has sped up the pace and nature of Marketing, but many of the basic principles of Marketing have not changed - particularly building a strong Proposition.
(2) Understanding Digital Marketing: Internet Strategies, Commercial Models, Website Marketing, SEO Marketing, and Social Media Marketing.
(3) Understanding how to integrate Digital Marketing

教育手法 Teaching Method		% of Course Time
インプット型 Traditional		40 %
参加者中心型 Participant-Centered Learning	ケースメソッド Case Method	60 %
	フィールドメソッド Field Method	0 %
合計 Total		100 %

This course is taught by the case method, which allows students to develop problem-solving and problem-finding skills through reliving the management case examples and real events in existing companies from their own perspectives. The Participant Centered Learning involving discussions among students and role-plays provides students with effective and rich learning experiences, through which we aim at broadening students’ visions and understandings of the world as business professionals as well as teaching them necessary knowledge in business.

＜Report＞
The Individual Report will be short in length – 2 pages. However, I expect quality thinking and thinking to go into it. It will be an interactive report and students can improve their grade if they keep using instructor feedback.
Group Project Deadline：At the end of the class on last day.
Submission Method：Digital Upload Method

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。

講師用内規準拠 Method of Assessment	Weights
コールドコール Cold Call	0 %
授業内での挙手発言 Class Contribution	40 %
クラス貢献度合計 Class Contribution Total	40 %
予習レポート Preparation Report	0 %
小テスト Quizzes / Tests	0 %
シミュレーション成績 Simulation	0 %
ケース試験 Case Exam	0 %
最終レポート Final Report	60 %
期末試験 Final Exam	0 %
参加者による相互評価 Peer Assessment	0 %
合計 Total	100 %

評価の留意事項　Notes on Evaluation Criteria

Note on class attendance: Missing classes will be reflected in your participation grade since you will not be available to contribute during the class and any exercise for that session. Leaving after the lecture break will constitute an absence.

Note on plagiarism and cheating: Any assignment that has plagiarism will result in 0 points for that assignment. Any cheating on exams will also result in 0 points for that exam. It is imperative that you cite and reference appropriately to avoid appearing to plagiarize.

Note on course concerns:
If you have any questions about the class or class material, you are encouraged to meet with me on class days, contact me via email,or set up an appointment to talk by phone.

Class courtesy:
Please switch your cell phones on silent mode or of during class. Also, please use your laptop computers for class use only. Please do not have side discussions (even if it is about the class topic) since this distracts from the main course discussion

• Sunil Gupta, Joseph Davin「Marketing Reading: Digital Marketing」Harvard Business Review Press（2015）

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I have taught Internet Strategy, Marketing, and Consumer Behavior/Digital Marketing before. The focus this time will be on hands on marketing.