シラバス Syllabus

授業名 Leading Growing Ventures
Course Title Leading Growing Ventures
担当教員 Instructor Name Ted Katagi
コード Couse Code EST206_G20T
授業形態 Class Type 講義 Regular course
授業形式 Class Format
単位 Credits 1
言語 Language EN
科目区分 Course Category
学位 Degree Exed
開講情報 Terms / Location 2020 GSM Tokyo Fall

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

授業の目的(意義) / Importance of this course

This course focuses on the following complementary objectives in a growth venture:
1. How to create business models and a strategy
2. How to grow revenue quickly
3. How to scale operations
4. How to finance growth

Leading Growing Ventures is taught with the practical experiences that the professor learned in leading his own growing venture, Kenja KK. Frameworks have been selected that work in the “real world”. The course will try to take away the highlights of how to think through these critical issues

到達目標 / Achievement Goal


本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG4 Effective Communication
LG5 Executive Leadership (EMBA)
LG8 Tax Accounting Consulting Skills (MSc)

受講後得られる具体的スキルや知識 Learning Outcomes


At the end of the course, students should be better equipped on how to build a strategy, run, and finance a high growth venture. Note that the emphasis is on “better equipped” since it is not possible to properly prepare for the very difficult task of launching a venture in one course. General Critical Thinking Goals are also enhanced in what is expected to be a very interactive discussion.

SDGsとの関連性 Relevance to Sustainable Development Goals

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

This course is taught by the case method, which allows students to develop problem solving and problem-finding skills through reliving the management case examples and real events in existing companies from their own perspectives. The Participant Centered Learning involving discussions among students and role-plays provides students with effective and rich learning experiences, through which we aim at broadening students’ visions and understandings of the world as business professionals as well as teaching them necessary knowledge in business.

授業スケジュール Course Schedule

第1日(Day1)

Theme:Laying the Foundation for Growth - the Proposition
Case:Kenja BCP


<Module 2:Date November 7th>
Theme:High Growth Tactics
Case: Airbnb, Etsy, Uber

●使用するケース
Kenja BCP
Matthew Kronick, Ted Katagi
Pub Date: Feb 13, 2009
Product #: To be published case - NUCB!


Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers
Thales S. Teixeira; Morgan Brown
Pub Date: Jun 7, 2016
Product #: 516108-PDF-ENG

第2日(Day2)

<Module 3:Date November 8th>
Theme:Commercial Models and High Growth Markets
Case:Medmen

<Module 4:Date November 8th>
Theme:Financing the Venture
Case: Square Inc.


●使用するケース
Medmen Enterprises Inc - 2019
Mauris Klein, Ted Katagi
Pub Date: February 8th, 2019
Product #: To be published case - NUCB!

第3日(Day3)



第4日(Day4)



第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
クラス貢献度合計 Class Contribution Total 40 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 60 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Group Project
Deadline:Two weeks after the last day of class
Submission method:Digital Upload Method

In-class contribution:40%
Individual Project:60%
Project will be announced and decided in class. The current bias is to structure the projects around student’s actual real life interests. A 5 page paper on an area of interest OR a group project utilizing some of the concepts in class.

Note on class attendance: Missing classes will be reflected in your participation grade since you will not be available to contribute during the class and any exercise for that session. Leaving after the lecture break will constitute an absence. In general, it is not possible to pass the class without attendance on both days given the short duration.
Note on course concerns: If you have any questions about the class or class material, you are encouraged to meet with me on class days, contact me via email, or set up an appointment to talk by phone.

Class courtesy: Please switch your cell phones on silent mode or off during class. Also, please use your laptop computers for class use only. Please do not have side discussions (even if it is about the class topic) since this distracts from the main course discussion.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • William R. Kerr; Ramana Nanda; James McQuade「 Entrepreneurship Reading: Financing Entrepreneurial Ventures」Harvard Business Publishing(2014)

参考文献・資料 Additional Readings and Resource

HIGHLY RECOMMENDED BUT NOT REQUIRED:

Entrepreneurship Reading: Financing Entrepreneurial Ventures
William R. Kerr; Ramana Nanda; James McQuade
Pub Date: Sep 1, 2014
Product #: 8072-PDF-ENG

Square, Inc.: Financing a Unicorn
Mark Simonson
Pub Date: Oct 5, 2017
Product #: W17626-PDF-ENG

授業調査に対するコメント Comment on Course Evaluation

This is my first time teaching this course. I have taught Internet Strategy, Entrepreneurial Management, and Innovation before. Evaluations have been very high based on engagement, practical knowledge of the Professor, and topics covered.

担当教員のプロフィール About the Instructor 


Professor: Ted Katagi
Language: English
Ted is currently CEO of Kenja Corporation, a B2B Cloud Collaboration platform company selling to Enterprise Customers. He was also Head of Private Equity Asia for Fidelity Investments, Chief Marketing Officer of Vodafone Japan and Verizon Wireless (west), and Global Head of Commercial Strategy for Vodafone. Ted also worked at IBM and Bain and Company and holds an MBA from Harvard Business School as well as Computer Science and Economics degrees from UC Berkeley.







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