シラバス Syllabus

授業名 Leading Growing Ventures
Course Title Leading Growing Ventures
担当教員 Instructor Name Ted Katagi
コード Couse Code CLD209_G22V
授業形態 Class Type 講義 Regular course
授業形式 Class Format Live Virtual
単位 Credits 2
言語 Language EN
科目区分 Course Category 発展科目300系 / Advanced & Specialized
学位 Degree Exed
開講情報 Terms / Location 2022 GSM ONLINE Fall

授業の概要 Course Overview

Leading Growing Ventures teaches students to focus on how to be both Innovative and Ethical Leaders.
The case study method is used to draw real life examples of how you would act.
This engagement from case study heightens the learning regarding the Mission Statement.
This course focuses on the following complementary objectives in a growth venture:
1. How to create business models and a strategy
2. How to grow revenue quickly
3. How to scale operations
4. How to finance growth
Leading Growing Ventures is taught with the practical experiences that the professor learned in leading his own growing venture, Kenja KK. Frameworks have been selected that work in the “real world”. The course will try to take away the highlights of how to think through these critical issues

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG4 Effective Communication
LG5 Executive Leadership (EMBA)
LG8 Tax Accounting Consulting Skills (MSc)

受講後得られる具体的スキルや知識 Learning Outcomes

At the end of the course, students should be better equipped on how to build a strategy, run, and finance a high growth venture. Note that the emphasis is on “better equipped” since it is not possible to properly prepare for the very difficult task of launching a venture in one course. General Critical Thinking Goals are also enhanced in what is expected to be a very interactive discussion.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 9 産業と技術革新の基盤をつくろう(Industry, Innovation and Infrastructure)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

This course is taught by the case method, which allows students to develop problem solving and problem-finding skills through reliving the management case examples and real events in existing companies from their own perspectives. The Participant Centered Learning involving discussions among students and role-plays provides students with effective and rich learning experiences, through which we aim at broadening students’ visions and understandings of the world as business professionals as well as teaching them necessary knowledge in business.

授業スケジュール Course Schedule


Theme:Laying the Foundation for Growth - the Proposition
Case: Kansai Digital Phone: Zutto, Gaining Japanese Loyalty
Case:Kenja Halal

Kenja Halal
Matthew Kronick, Ted Katagi
Pub Date: Feb 13, 2009

Kansai Digital Phone: Zutto, Gaining Japanese Loyalty
F. Asis Martinez-Jerez, James R. Dillon Jul 2005 ,revised Mar 200715 p106006-PDF-ENGEnglish


Theme:Strategy and Tactics for Growth
Case: Airbnb, Etsy, Uber
Case:Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers
Thales S. Teixeira; Morgan Brown
Pub Date: Jun 7, 2016
Product #: 516108-PDF-ENG

Successes and Failures of Amazon's Growth Strategies: Causes and Consequences
W. Chan Kim, Renee Mauborgne, Oh Young KooSep 201727 pIN1397-PDF-ENGEnglish


Theme:Commercial Models and Financing the Venture
Case: Square Inc.

Medmen Enterprises Inc - 2019
Mauris Klein, Ted Katagi
Pub Date: February 8th, 2019
Product #: NUCB case

Square, Inc.: Financing a Unicorn
Mark Simonson Oct 201711 pW17626-PDF-ENGEnglish


Theme:Company Culture and Customer Experience
Case: Tony Hsieh at Zappos: Structure, Culture and Radical Change
Case: Eataly: Reimagining the Grocery Store

Tony Hsieh at Zappos: Structure, Culture and Radical Change
Noah Askin, Gianpiero Petriglieri Aug 2016,revised Mar 201819 pIN1249-PDF-ENG English

Eataly: Reimagining the Grocery Store
Sunil Gupta, Michela Addis, Ruth PageJan 20151h515708-HTM-ENGEnglish




成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
クラス貢献度合計 Class Contribution Total 40 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 60 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Group Project
Deadline:Two weeks after the last day of class
Submission method:Digital Upload Method

In-class contribution:40%
Individual Project:60%
Project will be announced and decided in class. The current bias is to structure the projects around student’s actual real life interests. A 5 page paper on an area of interest OR a group project utilizing some of the concepts in class.

Note on class attendance: Missing classes will be reflected in your participation grade since you will not be available to contribute during the class and any exercise for that session. Leaving after the lecture break will constitute an absence. In general, it is not possible to pass the class without attendance on both days given the short duration.
Note on course concerns: If you have any questions about the class or class material, you are encouraged to meet with me on class days, contact me via email, or set up an appointment to talk by phone.

Class courtesy: Please switch your cell phones on silent mode or off during class. Also, please use your laptop computers for class use only. Please do not have side discussions (even if it is about the class topic) since this distracts from the main course discussion.

使用ケース一覧 List of Cases


教科書 Textbook

  •  「配布資料」 ( )

参考文献・資料 Additional Readings and Resource


Entrepreneurship Reading: Financing Entrepreneurial Ventures
William R. Kerr; Ramana Nanda; James McQuade
Pub Date: Sep 1, 2014
Product #: 8072-PDF-ENG

授業調査に対するコメント Comment on Course Evaluation

I have taught a well rated version of this course (a 2 credit course) with ½ of the same cases as this one. I have taught Internet Strategy, Entrepreneurial Management, and Innovation before. Evaluations have been very high based on engagement, practical knowledge of the Professor, and topics covered.

担当教員のプロフィール About the Instructor 

Professor: Ted Katagi
Language: English
Ted is currently CEO of Kenja Corporation, a B2B Cloud Collaboration platform company selling to Enterprise Customers. He was also Head of Private Equity Asia for Fidelity Investments, Chief Marketing Officer of Vodafone Japan and Verizon Wireless (west), and Global Head of Commercial Strategy for Vodafone. Ted also worked at IBM and Bain and Company and holds an MBA from Harvard Business School as well as Computer Science and Economics degrees from UC Berkeley.