| 授業名 | Leading in the Age of Data |
|---|---|
| Course Title | Leading in the Age of Data |
| 担当教員 Instructor Name | Ricardo Lim |
| コード Couse Code | CLD206_G21V |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | Live Virtual |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 発展科目300系 / Advanced & Specialized |
| 学位 Degree | Exed |
| 開講情報 Terms / Location | 2021 GSM ONLINE Fall |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
The "age of data" and "Being Digital" might describe the new frontier. No business school student should leave the school without knowing the foundation of data.
授業の目的（意義） / Importance of this course
For the past ten years top consulting firms like McKinsey and KPMG have espoused “Digitalization” (or digitization). It seems everything now is “digital.”—Digital leadership and culture. Digital responses to COVID. Digital strategies. What is digitalization about?
Digitalization is a fancy term for data. It is composed of big data, data science, and data analytics. It has jargon such as recommender, AI, machine learning. These tools are mystical and opaque to most, even intimidating. We will spend the first part of the course on demystifying the jargon. We will do a light treatment of these concepts, in order to understand the scientific “engines” of digitalization. We study hard-nosed big data crunching, such as customer lifetime value of Telcos and of customer mining of Harrah’s in Las Vegas to some basic predictive analytics tools.
Data is also part of strategy. In the second part, we discuss how digital initiatives impel business models. Where do these fit on platforms and two-sided models like AirBnb and Uber? Also, given the new technologies, how do we capture data to fuel the data engines?
In the last part we cover data for non-profits and doing social good for the base of the pyramid. We also study the social elements of information, as well as the limits to analytics and big data: of fake news, of information overload and bias, and information fatigue. (We will take recent social media-big data incident like Gamestop and dissect what happened.)
(FYI, I teach another executive course in NUCB called Competing on Business Analytics and Data. That course is more compact and with a quicker tour of analytics. This course is more in-depth about models and strategies for data.)
Digitalization is a fancy term for data. It is composed of big data, data science, and data analytics. It has jargon such as recommender, AI, machine learning. These tools are mystical and opaque to most, even intimidating. We will spend the first part of the course on demystifying the jargon. We will do a light treatment of these concepts, in order to understand the scientific “engines” of digitalization. We study hard-nosed big data crunching, such as customer lifetime value of Telcos and of customer mining of Harrah’s in Las Vegas to some basic predictive analytics tools.
Data is also part of strategy. In the second part, we discuss how digital initiatives impel business models. Where do these fit on platforms and two-sided models like AirBnb and Uber? Also, given the new technologies, how do we capture data to fuel the data engines?
In the last part we cover data for non-profits and doing social good for the base of the pyramid. We also study the social elements of information, as well as the limits to analytics and big data: of fake news, of information overload and bias, and information fatigue. (We will take recent social media-big data incident like Gamestop and dissect what happened.)
(FYI, I teach another executive course in NUCB called Competing on Business Analytics and Data. That course is more compact and with a quicker tour of analytics. This course is more in-depth about models and strategies for data.)
到達目標 / Achievement Goal
N/A
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Executive Leadership (EMBA)
LG6 Innovative Leadership (MBA)
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Executive Leadership (EMBA)
LG6 Innovative Leadership (MBA)
受講後得られる具体的スキルや知識 Learning Outcomes
By the end of the course, you will be able to:
1. Do a broad survey of the digitalization movement in the 2000s.
2. Survey the Understand terms such as predictive vs prescriptive stats, AI, machine learning to be able to communicate with and manage data scientists and analysts.
3. Understand the mechanics of big data and interpretation of predictive tools, and translate results into practical business insights.
4. Explore various business models and how digitalization enables
5. Understand the social aspects of information.
6. Understand the limits and pitfalls of information.
1. Do a broad survey of the digitalization movement in the 2000s.
2. Survey the Understand terms such as predictive vs prescriptive stats, AI, machine learning to be able to communicate with and manage data scientists and analysts.
3. Understand the mechanics of big data and interpretation of predictive tools, and translate results into practical business insights.
4. Explore various business models and how digitalization enables
5. Understand the social aspects of information.
6. Understand the limits and pitfalls of information.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 25 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 75 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
The course is about class discussions. I will grade your participation in both class discussions and learning team breakout rooms. How actively do you participate by sharing your ideas with others, collaborating with teams, and contributing insights to the group? The most rigorous students will read all assigned texts. Other students should at least browse alternative readings on the web (provided in each section) as background reading.
授業スケジュール Course Schedule
第1日（Day1）
In class Exercise: Data Analytics Simulation: Strategic Decision Making 7050-HTM-ENGRead Simulation Case: Data-Driven Management of Blue Detergent (to be provided by Prof. Lim)
Introduction. Being Digital. Analytics vs Science. Information Rules (network effects, lock in).
●使用するケース
HBS: Data Analytics Simulation: Strategic Decision Making 7050-HTM-ENGRead: Business Analytics at a Glance BEP 498
第2日（Day2）
Worry-free STATS refresherPrepare two short technical notes on analytics tools:
1. Tool 1: Correlation and regression (to be provided by Prof. Lim)
2. Tool 2: Collaborative Filtering (to be provided by Prof. Lim)
●使用するケース
1. Tool 1: Correlation and regression (Technical notes to be provided by Prof. Lim)2. Tool 2: Collaborative Filtering (Technical notes to be provided by Prof. Lim)
第3日（Day3）
Prepare: Telenor: Revolutionizing Retail Banking in Serbia IN1328Prepare: Lemonade: Delighting Insurance Customers with AI and Behavioural Economics IN1673
●使用するケース
Case: Telenor: Revolutionizing Retail Banking in Serbia IN1328Case: Lemonade: Delighting Insurance Customers with AI and Behavioural Economics IN1673
第4日（Day4）
Prepare: HubSpot and Motion AI: Chatbot-Enabled CRM 9-518-067
Prepare M-KOPA Solar: Using Digital Disruption to Connect the World's Poor LBS 188
●使用するケース
Case: HubSpot and Motion AI: Chatbot-Enabled CRM 9-518-067Case: M-KOPA Solar: Using Digital Disruption to Connect the World's Poor LBS 188
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 80 % |
| クラス貢献度合計 Class Contribution Total | 80 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 20 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- N/A「N/A」N/A（N/A）
参考文献・資料 Additional Readings and Resource
N/A
授業調査に対するコメント Comment on Course Evaluation
N/A
担当教員のプロフィール About the Instructor
Ricardo A. Lim, Ph.D. is a professor at the NUCB Business School and visiting professor at Ritsumeikan APU, Beppu, Japan. He was a former Dean of AIM, former President of the Association of Asia Pacific Business Schools (a consortium of 80 Asian B-schools), founding member of the Global Network to Advance Management at Yale Business School, and Asia-Pacirfic Advisory Council of AACSB. He teaches information systems, statistics, analytics, and design thinking x lean x agile concepts. He has published in the MIS Quarterly and the Journal of Management Information Systems, and serves as Associate Editor for the International Journal of Business and Economics, Taiwan. He currently consults for education and financial services sectors. Before joining academe he was a senior consultant for the Computer Sciences Corporation in Boston and Siemens Computing in Manila. He has a Ph.D. from the U. of Southern California, an MBA from the U. of Virginia, and a B.Com. from McGill University.
Refereed Articles
- (2023) Determinants of Conspicuous Consumption in Smartphones. Asia Pacific Journal of Information Systems 33(3): 2288-5404
- (2023) A Study of Satisfaction and Loyalty for Continuance Intention of Mobile Wallet in India. International Journal of E-Adoption (IJEA) 15(1): 1937-9633
- (2021) Developing and Testing a Smartphone Dependency Scale Assessing Addiction Risk. International Journal of Risk and Contingency Management 10(4): 2160-9624
- (2021) Business Model Innovation: A Study of Empowering Leadership. Creativity and Innovation Management 1467-8691
- (2021) The Effect of Reciprocity on Mobile Wallet Intention: A Study of Filipino Consumers. International Journal of Asian Business and Information Management 12(2): 1947-9638