| 授業名 | Innovation & Creative Thinking |
|---|---|
| Course Title | Innovation & Creative Thinking |
| 担当教員 Instructor Name | Goi Hoe Chin |
| コード Couse Code | GLP104_G18N |
| 授業形態 Class Type | |
| 単位 Credits | |
| 言語 Language | EN |
| 学位 Degree | |
| 開講情報 Terms / Location | 2018 GSM Nagoya Spring |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
授業の目的（意義） / Importance of this course
There is an increasing attention on the creation of innovation amongst large corporation, family business and even startups. However, till date, there is a lack of understanding on how organisation or individual can create innovation that meets end users’ needs. The means towards innovation is more than just applying“problem solving”approach. Corporate practitioners are required to learn new form of methodological approach that enables them to think and create new products and services that are users centric and innovative.“Design Thinking”is a conceptual and practical methodology that has been successfully adopted by companies and institutions across diverse industries, such as IDEO (Design & Consulting), Apple (Technology), SAP (IT) and even Nagoya University in Business and Commerce (Education), in order to achieve innovation. Thus, this course aims to introduce the concepts of innovation and learn the methodology of design thinking through case studies, case simulation, and apply the learnings on a real context of a residential revitalisation project in Japan.
Course Objectives
· To understand the basic concept and issues concerning innovation
· To understand concept of “Design Thinking” as methodology for creativity
· To apply knowledge “Design Thinking” and create solution based on real context of a
selected city in Japan
Course Objectives
· To understand the basic concept and issues concerning innovation
· To understand concept of “Design Thinking” as methodology for creativity
· To apply knowledge “Design Thinking” and create solution based on real context of a
selected city in Japan
到達目標 / Achievement Goal
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG4 Effective Communication
LG5 Executive Leadership (EMBA)
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)
LG2 Diversity Awareness
LG4 Effective Communication
LG5 Executive Leadership (EMBA)
LG6 Innovative Leadership (MBA)
LG7 Global Perspective (GLP)
受講後得られる具体的スキルや知識 Learning Outcomes
By the end of the course, you will be able to:
· Understanding the concept of innovation and its determinates
· Understanding the concept and process of Design Thinking
· Apply the knowledge of innovation and design thinking on a real context
· Understanding the concept of innovation and its determinates
· Understanding the concept and process of Design Thinking
· Apply the knowledge of innovation and design thinking on a real context
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 35 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 50 % |
| フィールドメソッド Field Method | 15 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Course teaching methodology
The lesson with be conducted primarily in English.
Every day will be divided into 3 or 4 section based on the following themes.
Theme I: Introductory Concept
Learn about the concept using normal cases (about 10-15 pages) through preparatory discussion and deep analysis in clas
Theme II: Deepening Concept
Learn about by using short cases (about 5 pages or lesser) through discussion in class using case study method.
Theme III: Experience concept
Apply and practice of learnings by using case simulation and exercises. A few
essential tools in Design Thinking will also be taught in class to equip students.
Theme IV: Applying concept
A real case based on the context of regional revitalisation project in Japan will be used for discussion. Guest speaker will be invited into class to give perspectives
and insights.
Theme V: Validate the concept
Reflection on the concept and apply design thinking on any chosen organisation as a final report.
The lesson with be conducted primarily in English.
Every day will be divided into 3 or 4 section based on the following themes.
Theme I: Introductory Concept
Learn about the concept using normal cases (about 10-15 pages) through preparatory discussion and deep analysis in clas
Theme II: Deepening Concept
Learn about by using short cases (about 5 pages or lesser) through discussion in class using case study method.
Theme III: Experience concept
Apply and practice of learnings by using case simulation and exercises. A few
essential tools in Design Thinking will also be taught in class to equip students.
Theme IV: Applying concept
A real case based on the context of regional revitalisation project in Japan will be used for discussion. Guest speaker will be invited into class to give perspectives
and insights.
Theme V: Validate the concept
Reflection on the concept and apply design thinking on any chosen organisation as a final report.
授業スケジュール Course Schedule
Course Dates
April 21,22,28,29
【Day 1】
1 “Innovation –Concept and Determinates”
1.1 About Innovation and Design Thinking
Case 1: “Design Thinking and Innovation at Apple”
(Pre-Class Assignment)
1.2 Determinates of Innovation
Case 2: “Starbucks Loyalty Reigns”
1.3 Assessing your innovative environment
Tools : “Assessing your innovative environment”
1.4 Summary and preparation for Day 2
【Day 2】
2 “Design Thinking – Concept and Process”
2.1 About Design Thinking and Process
Case 3“IDEO: Human-Centred Service Design”
(Pre-Class assignment)
2.2 About Empathy and Design
Case 4: “Observe First, Design Second” (mini)
2.3 Experience Design Thinking
Case 5: “Truck Challenge”(simulation)
2.4 Summary and Preparation for Day 3
【Day 3】
3. “Design Thinking as a Practice”
3.1 Experience Prototyping
Exercise: Tower Game
3.2 Factors that affect practice of Design Thinking
Case 6 & 7: “SAP Design Thinking Part A & B”
3.3 Learn about Tools Design Thinking
3.4 Summary and Preparation for Day 3
Case: “How to make residents active in Kimi No Mori Town”
Japan” (Real Case)
【Day 4】
4 “Design Thinking as Application”
4.1 Application of Design Thinking
Case: “What is the Wicked Problem in Kimi No Mori Town, Japan”
- with Guest Speakers
4.2 Presentation of Design Thinking Proposal for “Kim No Mori”
4.3 Rethinking about Design Thinking
Case: “Why Design Thinking in business needs rethink?”
(mini case)
4.4 Summary and Final Report Briefing
April 21,22,28,29
【Day 1】
1 “Innovation –Concept and Determinates”
1.1 About Innovation and Design Thinking
Case 1: “Design Thinking and Innovation at Apple”
(Pre-Class Assignment)
1.2 Determinates of Innovation
Case 2: “Starbucks Loyalty Reigns”
1.3 Assessing your innovative environment
Tools : “Assessing your innovative environment”
1.4 Summary and preparation for Day 2
【Day 2】
2 “Design Thinking – Concept and Process”
2.1 About Design Thinking and Process
Case 3“IDEO: Human-Centred Service Design”
(Pre-Class assignment)
2.2 About Empathy and Design
Case 4: “Observe First, Design Second” (mini)
2.3 Experience Design Thinking
Case 5: “Truck Challenge”(simulation)
2.4 Summary and Preparation for Day 3
【Day 3】
3. “Design Thinking as a Practice”
3.1 Experience Prototyping
Exercise: Tower Game
3.2 Factors that affect practice of Design Thinking
Case 6 & 7: “SAP Design Thinking Part A & B”
3.3 Learn about Tools Design Thinking
3.4 Summary and Preparation for Day 3
Case: “How to make residents active in Kimi No Mori Town”
Japan” (Real Case)
【Day 4】
4 “Design Thinking as Application”
4.1 Application of Design Thinking
Case: “What is the Wicked Problem in Kimi No Mori Town, Japan”
- with Guest Speakers
4.2 Presentation of Design Thinking Proposal for “Kim No Mori”
4.3 Rethinking about Design Thinking
Case: “Why Design Thinking in business needs rethink?”
(mini case)
4.4 Summary and Final Report Briefing
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
(I) Case Preparatory report (2 cases)
Case ：”Design Thinking and Innovation at Apple”(for Day 1)
：”IDEO: Human-Centred Service Design”(for Day 2)
Deadline ：Submit hardcopy in class on the assigned day
Submission method：Deliver by hand to the lecturer in the classroom, 5 A4 sheets max, powerpoint is not acceptable.
(II) Final report (30%)
Assignment ：The assignment is to apply the Design Thinking methodology on any chosen organisation or community. The aim is to create new product/services/system as innovation for the specific end users (report template will be provided in class)
Deadline ：14 May 2017 (Mon), 1200hrs (2 weeks after end of course)
Submission method：Submit in hard copy to the Nagoya Marunouchi Tower campus administration office, 10 A4 sheets max, no prescribed format.
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 10 % |
| 授業内での挙手発言 Class Contribution | 40 % |
| クラス貢献度合計 Class Contribution Total | 50 % |
| 予習レポート Preparation Report | 20 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 30 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
Course work(I) Case Preparatory report (2 cases)
Case ：”Design Thinking and Innovation at Apple”(for Day 1)
：”IDEO: Human-Centred Service Design”(for Day 2)
Deadline ：Submit hardcopy in class on the assigned day
Submission method：Deliver by hand to the lecturer in the classroom, 5 A4 sheets max, powerpoint is not acceptable.
(II) Final report (30%)
Assignment ：The assignment is to apply the Design Thinking methodology on any chosen organisation or community. The aim is to create new product/services/system as innovation for the specific end users (report template will be provided in class)
Deadline ：14 May 2017 (Mon), 1200hrs (2 weeks after end of course)
Submission method：Submit in hard copy to the Nagoya Marunouchi Tower campus administration office, 10 A4 sheets max, no prescribed format.
使用ケース一覧 List of Cases
- 「Design Thinking and Innovation at Apple, Case 1, Day 1」
- 「Starbucks Loyalty Reigns, Case 2, Day 1」
- 「IDEO: Human-Centred Service Design, Case 3, Day 2」
- 「Observe First, Design Second, Case 4, Day 2」
- 「Truck Challenge (Simulation), Case 5, Day 2」
- 「SAP Design Thinking Part A, Case 6, Day 3」
- 「SAP Design Thinking Part B, Case 7, Day 3」
- 「Why Design Thinking in business needs rethink, Case 8, Day 4」
- 「Design Thinking Practice in Kimi No Mori (Given real case), Case 9, Day 4」
教科書 Textbook
- Marc Stickdorn, Jakob Schneider「This is Service Design Thinking: Basics, Tools, Cases」John Wiley & Sons Inc（2012）9781118156308
参考文献・資料 Additional Readings and Resource
1)Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder , Yves Peigner,
Published year 2011, Publisher John Wiley and Sons Ltd,
ISBN13: 9780470876411
2) Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG
ISBN13: 9783319196404
3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd
ISBN13: 9780470026687
4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.
ISBN13: 9781581156683
5) The Lean Startup:How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13: 9780670921607
Alexander Osterwalder , Yves Peigner,
Published year 2011, Publisher John Wiley and Sons Ltd,
ISBN13: 9780470876411
2) Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG
ISBN13: 9783319196404
3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd
ISBN13: 9780470026687
4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.
ISBN13: 9781581156683
5) The Lean Startup:How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13: 9780670921607
授業調査に対するコメント Comment on Course Evaluation
This course is taught for the first time at the graduate level in the campus. So there may be adjustment to the content or teaching style as when as it is needed. Please note that there may be some overlapping in terms of Design Thinking methodology in the other course titled: “Design Thinking”in Spring
担当教員のプロフィール About the Instructor
Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.
（実務経験 Work experience）
Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.
In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).